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Imagine you generated more than 70,000 engagements in social media and more than 3,000 online articles in one week. Imagine that the content promoted something that had real value for the world we…
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It is hard to find exact numbers, but the tourism industry is one of the biggest industries in the US, with millions of people employed. The layoff numbers are gigantic and will have enormous ripple…
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Familiarization (or FAM) trips are an integral part of any destination’s marketing strategy, and Norway is no exception. So how do we effectively measure the ROI of bringing travel professionals to…
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One of the US’ premiere arenas to gain the latest insights on social media trends from a number of influential brands. Among them: Google, Facebook, Twitter, LinkedIn, Salesforce, BuzzFeed…
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We sat down to talk trends with DreamJobbing co-founder and TV producer Alex Boylan, an avid traveler, adventurer, and entrepreneur. DreamJobbing is not only the coolest job platform out here – it’s…
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From March 11 to 15, nine Norwegian adventure tour operators visited the West Coast of the United States as part of Innovation Norway's Global Growth program. Two Successful Adventure Connect Events…
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This is the first of a brand new interview series on trending marketing topics - from our offices at WeWork in New York City. Transformative travel is a growing trend in the United States, and was the…
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