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2021 (2)

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By Beate Christin Gran on

Norway Goes Viral in General Motors Campaign

Imagine you generated more than 70,000 engagements in social media and more than 3,000 online articles in one week. Imagine that the content promoted...

By Beate Christin Gran on

How the Corona Pandemic Affects the United States and its Tourism Industry

It is hard to find exact numbers, but the tourism industry is one of the biggest industries in the US, with millions of people employed. The layoff numbers are gigantic and will have enormous...

By Beate Christin Gran on

USA- Five Years of FAM Results Are In

Familiarization (or FAM) trips are an integral part of any destination’s marketing strategy, and Norway is no exception. So how do we effectively measure the ROI of bringing travel professionals...

By Beate Christin Gran on

Trending: At Social Media Week New York

One of the US’ premiere arenas to gain the latest insights on social media trends from a number of influential brands. Among them:...

By Beate Christin Gran on

Trending: Age Agnostics and Authenticity

We sat down to talk trends with DreamJobbing co-founder and TV producer Alex Boylan, an avid traveler, adventurer, and entrepreneur. DreamJobbing is not only the coolest job platform out here –...

By Hege Barnes on

Norwegian Adventure Companies Dominate American West Coast

From March 11 to 15, nine Norwegian adventure tour operators visited the West Coast of the United States as part of Innovation Norway's Global Growth program.   Two Successful Adventure...

By Beate Christin Gran on

Trending: Transformative Travel

This is the first of a brand new interview series on trending marketing topics - from our offices at WeWork in New York City. Transformative travel is a growing trend in the United...