Stories that work. Innovation Norway Spain Puts Lovund on the Map

After a press trip to Helgeland organized by Innovation Norway Spain and Northern Norway Tourist board, many people in Spain start wondering about this remote island in Northern Norway. Why organizing a trip to Helgeland in winter? This was also my first thought when I got the suggestion from Goril Ovesen from Northern Norway Tourist Board.This year we decided to brand Northern Norway in winter organizing a press trip following the same pattern we had followed the last years: Showing winter activities under the northern lights: dogsledge, snowscooter safari, king crab safari, northern light safari, etc. When we saw the program proposed by NNR our first thought was “Why Helgeland at this time of the year?” but after a second thought we realized that this was just the way IN had decided to go in our work to brand Norway abroad and we saw a very good opportunity to brand Norway in a different way…

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