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By Beate Christin Gran on
How the Corona Pandemic Affects the United States and its Tourism Industry
It is hard to find exact numbers, but the tourism industry is one of the biggest industries in the US, with millions of people employed. The layoff numbers are gigantic and will have enormous...
By Beate Christin Gran on
USA- Five Years of FAM Results Are In
Familiarization (or FAM) trips are an integral part of any destination’s marketing strategy, and Norway is no exception. So how do we effectively measure the ROI of bringing travel professionals...
By Beate Christin Gran on
Trending: At Social Media Week New York
One of the US’ premiere arenas to gain the latest insights on social media trends from a number of influential brands. Among them:...
By Beate Christin Gran on
Trending: Age Agnostics and Authenticity
We sat down to talk trends with DreamJobbing co-founder and TV producer Alex Boylan, an avid traveler, adventurer, and entrepreneur. DreamJobbing is not only the coolest job platform out here –...
By Hege Barnes on
Norwegian Adventure Companies Dominate American West Coast
From March 11 to 15, nine Norwegian adventure tour operators visited the West Coast of the United States as part of Innovation Norway's Global Growth program. Two Successful Adventure...
By Beate Christin Gran on
Trending: Transformative Travel
This is the first of a brand new interview series on trending marketing topics - from our offices at WeWork in New York City. Transformative travel is a growing trend in the United...