Category: Market opportunities

By Beate Christin Gran on Wednesday, February 10, 2021 10:00 AM

Norway Goes Viral in General Motors Campaign

Imagine you generated more than 70,000 engagements in social media and more than 3,000 online articles in one week. Imagine that the content promoted something that had real value for the world we…

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Digital meeting.
Photo: iStock

By Olga Philippenko on Friday, November 6, 2020 3:00 PM

God oppslutning om reiselivs- og MICE-aktiviteter i Russland

Som følge av Covid-19-pandemien er det viktigere enn noensinne å holde kontakten med reiselivsbransjen ute i verden. Innovasjon Norges kontorer internasjonalt organiserer derfor en rekke digitale…

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An express bus driving in Northwest.
Photo: Samuel Taipale / Visitnorway.com

By Andreas Ørjasæter Solhaug on Wednesday, July 17, 2019 2:00 PM

Busstransport - en trend for miljøbevisste turister?

Oppfatningen av toget som det mest miljøvennlige transportalternativet er etablert hos mange, men i mange tilfeller kan turistbussen være vel så klimavennlig som toget. Denne påstanden støttes av…

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SMWNYC19.
Photo: Beate Gran

By Beate Christin Gran on Monday, June 3, 2019 10:00 PM

Trending: At Social Media Week New York

One of the US’ premiere arenas to gain the latest insights on social media trends from a number of influential brands. Among them: Google, Facebook, Twitter, LinkedIn, Salesforce, BuzzFeed…

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Lovund.
Photo: Frithjof Fure - Visitnorway.com

By Eugenia Fierros on Friday, April 26, 2019 12:00 AM

Stories that work. Innovation Norway Spain Puts Lovund on the Map

After a press trip to Helgeland organized by Innovation Norway Spain and Northern Norway Tourist board, many people in Spain start wondering about this remote island in Northern Norway. Why organizing a trip to Helgeland in winter? This was also my first thought when I got the suggestion from Goril Ovesen from Northern Norway Tourist Board.This year we decided to brand Northern Norway in winter organizing a press trip following the same pattern we had followed the last years: Showing winter activities under the northern lights: dogsledge, snowscooter safari, king crab safari, northern light safari, etc. When we saw the program proposed by NNR our first thought was “Why Helgeland at this time of the year?” but after a second thought we realized that this was just the way IN had decided to go in our work to brand Norway abroad and we saw a very good opportunity to brand Norway in a different way…

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Raumabanen passerer Trollveggen.
Photo: Leif Johnny Olestad - visitnorway.com

By Andreas Ørjasæter Solhaug on Friday, March 29, 2019 12:00 PM

Togtrenden tar av i Sverige!

Trenden vi har rapportert om tidligere med økt fokus på bærekraftige reisemål, vokser seg stadig sterkere. Nå ser vi også at etterspørselen etter togreiser har økt kraftig i Sverige det seneste året…

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Cod fishing off the coast of the Fosen peninsula.
Photo: W.Krause/media-army.de/visitnorway.com

By Olga Philippenko on Tuesday, February 19, 2019 7:00 AM

Åtte prosent økning i russiske gjestedøgn i Norge i 2018

Ifølge overnattingsstatistikken for 2018 økte russiske overnattinger til Norge med åtte prosent i 2018. Denne veksten tilsvarer 10.247 flere overnattinger og totalt var det 133.000 russiske…

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Nordlandsbanen over Saltfjellet.
Photo: Vy

By Andreas Ørjasæter Solhaug on Monday, February 18, 2019 12:00 PM

Stor interesse i Sverige for bærekraftige reisemål

15. januar arrangerte vi en samling i Stockholm for svensk presse, svenske turoperatører og de norske reiselivsdestinasjonene Lysefjorden, Visit Lillehammer, Visit Lyngenfjord og Visit Tromsø. De…

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