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Drew Coffman-unsplash.com
Woman looking through viewfinder in Paris.
Photo: Drew Coffman-unsplash.com

11 insights about the French leisure market

According to the “Raffour Interactif” study (major study in the French tourism field) - 35,5 million of French people aged 15+ went on holidays in 2018 – This corresponds to a departure rate of 66%…

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Lovund
Lovund.
Photo: Frithjof Fure - Visitnorway.com

Stories that work. Innovation Norway Spain Puts Lovund on the Map

After a press trip to Helgeland organized by Innovation Norway Spain and Northern Norway Tourist board, many people in Spain start wondering about this remote island in Northern Norway. Why organizing a trip to Helgeland in winter? This was also my first thought when I got the suggestion from Goril Ovesen from Northern Norway Tourist Board.This year we decided to brand Northern Norway in winter organizing a press trip following the same pattern we had followed the last years: Showing winter activities under the northern lights: dogsledge, snowscooter safari, king crab safari, northern light safari, etc. When we saw the program proposed by NNR our first thought was “Why Helgeland at this time of the year?” but after a second thought we realized that this was just the way IN had decided to go in our work to brand Norway abroad and we saw a very good opportunity to brand Norway in a different way…

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Source: Euromonitor International 2019
Age Agnostics, Euromonitor International 2019.
Photo: Source: Euromonitor International 2019

Trending: Age Agnostics and Authenticity

We sat down to talk trends with DreamJobbing co-founder and TV producer Alex Boylan, an avid traveler, adventurer, and entrepreneur. DreamJobbing is not only the coolest job platform out here – it’s…

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Raumabanen passerer Trollveggen
Raumabanen passerer Trollveggen.
Photo: Leif Johnny Olestad - visitnorway.com

Togtrenden tar av i Sverige!

Trenden vi har rapportert om tidligere med økt fokus på bærekraftige reisemål, vokser seg stadig sterkere. Nå ser vi også at etterspørselen etter togreiser har økt kraftig i Sverige det seneste året…

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