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World Travel Market London 2024



Register your interest by email latest 15th of January


World Travel Market is one of the biggest global B2B Travel fairs and a fantastic opportunity to meet with tour operators from all over the world and to boost our presence in the industry by having a Norway stand. There will also be lots of talks by experts from across the globe on current topics within the travel industry, like new technology and sustainability as well as trends in the market.

But this is an expensive platform, so it is important for us to get an understanding if Norwegian partners wish to prioritize this for 2024. We therefore ask you to register your interest by 31. December 2023. We can only proceed with this event if we receive enough early interest.

The main purpose for this event is to maintain your local network and get new contacts from all over the world.

Who is this activity for

This activity fits providers who:

Already have a network & market knowledge

Type of companies:

Activity companies, carrier, destination, hotel chain, incoming operator – regional, incoming operator – national

At WTM buyers are looking for anything and everything. Many come by the stand wanting to learn more about a particular area or theme (like northern lights or the fjords) so it is very good for regions and destinations to attend. We do not encourage smaller companies and hotels to participate as it is too niche for such a huge fair. A big responsibility lies on the Norwegian company to actively reach out to tour operators beforehand and fill their own schedule.

Who are the buyers

Tour operators, travel agencies, independent agents

In addition to the buyers recruited by WTM, we will invite all our British tour operator contacts and send them a list of all participating Norwegian partners at the stand so they can reach out to the ones they wish to meet. Where relevant, our colleagues will send invitations to their markets.

Technical information

Price: not determined for 2024. In 2019, the price was GBP 3100.- + VAT for 1 table for 2 participants. 
We are expecting a significant increase for 2024.

Regisration: please register your interest latest by 15th of January. In fonction of the interest, we will determine whether we will organise a Norway stand at the WTM.


Catherine Foster
Country Manager Visit Norway, UK and Ireland

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