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Travel News Market Sweden

Fairs

Sweden

Exact date in December will be confirmed. Register your interest here. Deadline 29th of January 2025.

Description & purpose

Travel News Market is the only B2B Leisure fair in Sweden. Travel News Market brings together international travel suppliers with the Scandinavian outbound market. The fair offers both pre-booked meetings and free mingling. The fair gives destinations, hotels, DMCs, inbound operators and other travel and tourism suppliers the opportunity to meet travel agents, tour operators, travel planners, MICE professionals and buyers from the Scandinavian region.

Possibility of approx. 15 pre-booked meetings per exhibitor.

We attend the fair with a Visit Norway stand. 

Who is this activity for?

Level of experience: 
We highly encourage companies with an existing B2B network and experience, whether they are relatively new to the market or already possess strong market knowledge.

Type of companies: 
This fair is a good business arena for the following type of companies: destination companies, regional destination companies, independent hotels, incoming operators - both national and regional.

Type of products 

We encourage providers that have corresponding products to attend: 

  • Can promote sustainable travel / slow travel / electrical travel
  • Offer outdoor soft activities
  • Can promote activities / products on showcasing the Norwegian cultural heritage
  • Have focus on local food / Norwegian food treasure
  • Have focus on Sami culture

Providers who can offer round tours featuring local, unique, and authentic experiences for groups of 8-25 people and bus groups are sought after. Additionally, round trips across regions are of interest. These tours can combine 2 or 3 destinations, with 2 or 3 nights at each location. Round tours that include train travel are particularly interesting.

Who are the buyers?

Tour operators, travel agencies, event agencies, independent agents.

The fair targets leisure and MICE operators from Scandinavia.

Technical information

Price: SEK 15 000.- per company, including 1 delegate per company.
SEK 1000.- for an extra delegate (incl. a meeting schedule) from the same company.
Date: TBC, but in December 2025.
Includes:

  • 1 meeting table & 2 chairs at the Visit Norway stand
  • One-to one prebooked appointments


Does not include:
Accommodation
Travel costs
Meals 
Transfers

Minimum/maximum participants:
Minimum: we will be represented at the fair with or without Norwegian partners. We therefore do not have a minimum.
Maximum 5 Norwegian companies

Registration

Registration for interest is opened. 
Deadline 29th of Janary. Register your interest here. 

Contact

Sandra Olsson
Seniorrådgiver - B2B Sverige

sandra.olsson@innovationnorway.no
+ 46 (0)70 623 0925


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