Outdoor Workshop & Market Visit in Lyon 2025

Description

The event will span two days and will include a workshop followed by a visit to local authorities specializing in the sector in the Rhône Alpes region, known as the “outdoor” region.

Outdoor sports are becoming increasingly popular among the French, with the mountains attracting many enthusiasts. Walking and hiking are particularly favored, capturing the hearts of 73% of French people, according to an Ipsos survey. It is crucial to continue developing this segment of sports tourism, especially as the outdoor market is booming.

We aim to maintain and strengthen the bond between tourism industry players in the outdoor market in France and Norway. There is significant demand for Norway, which is well-regarded as a destination for both nature and culture. In fact, 40% of French tourists seek both aspects in their trips. Norway is committed to developing responsible tourism and aims to position itself as the benchmark destination for the sustainable development of cultural experiences and outdoor activities.

Tentative program:

Individual arrivals suppliers

Day 1
12:00 - 14:30    Welcome lunch at the venue for suppliers & insights about the Outdoor market
14:30 - 18:00    Workshop with one-to-one meetings 
18:00 - 19:00    Networking event
19:00 - 21:00    Dinner for suppliers  

Day 2
From 08:30       Market visit in Lyon or region
12:00 -13:00      Lunch
13:00 -16:00      Market visit in Lyon or region
Individual departures suppliers

Who is this activity for?

Level of experience
We highly encourage companies with or without an existing B2B network and experience, whether they are relatively new to the market or already possess strong market knowledge.

Type of company
We encourage the following types of companies to attend: activity companies, destination and regional destination companies, independent hotels, other type of accommodation for FIT's & small groups, incoming operators - both regional and national. 

Types of products and season:

We encourage providers that have corresponding products to attend: 

• Can promote sustainable travel / slow travel / electrical travel
• Offer multi-activities for outdoor - soft activities in all seasons
• Offer more expert activities as alpine and ski touring  / off-piste skiing
• Offer several days expeditions / trekking / biking products for FIT or smaller groups.

Who are the buyers?

We will invite tour operators and tailor-made agencies within the adventure and energy segments, looking for:

• Improving their trips to Norway to make them more sustainable
• New products / ideas to include in their programs
• Off-season travel
• Having sustainable certifications

Technical information

Date: 18th & 19th of June 
Price: EUR 1500.- per company, 1 person.

Includes: 

• Afternoon workshop without pre-booked meetings
• Market Manual
• Product Manual
• Market updates
• Meals: Lunch and dinner on day 1, lunch on day 2
• Networking event
• Accommodation in Lyon, 1 night

Does not include: 

• Accommodation if needed longer than 1 night
• Travel costs 

Maximum/minimum persons:
Maximum 10 companies, minimum 8 company 
If we do not reach the minimum number, the activity will be cancelled.

Registration

Registration for interest is now opened.
Click here to register your interest.
Deadline 16th of December
 

Contact France

Léa Pinsard, lea.pinsard@innovationnorway.no
Delphine Vallon, delphine.vallon@innovationnorway.no

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