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Norwegian workshop and Taste of Norway event Spain 2024



Register your interest here by 20th January


The Norwegian Workshop in Spain 2024 will only take place in Madrid but we will invite the most relevant buyers from other cities in the country. It will include two different sessions:
A classical workshop for tour operators and travel agencies dealing with product
An event tailored for travel agencies in general.

The objective of the workshop is to create an arena for Norwegian buyers to network with new and potential clients, to promote and sell their products. The objective of the B2B event is to brand Norway and Norwegian destinations and suppliers who participate in the event among the Spanish travel trade, and to extend the knowledge about Norway among the travel agencies.

Norwegian food will have a special focus during the event.

We expect to have around 50 buyers in the workshop and 50-80 travel agencies during the event.

Who is this activity for

This activity fits providers who: 

Are new to the market
Already have some network & market knowledge
Already have a very good network & market knowledge

Type of companies

Activity companies , attractions, carriers, destination companies, hotels, other type of accommodation

The Norwegian Workshop is a marketing, sales and promotion arena for all kind of products and services but we would like to give special focus to products which will help the Norwegian tourism be more sustainable:

•Products which help increase travel shoulder and off season.
•Destinations which are not well known in the Spanish market.
•Packages which are focusing in the high end customers.
•Packages which showcase local culture and gastronomy.
•Products and packages using local providers
•Products and packages using climate friendly providers

Who are the buyers

Tour operators, travel agencies, independent agents, OTA's

We will invite tour operators, travel agencies with own product, travel agencies working with groups, high end travel agencies. Our criteria for selecting the participants will be that they already work with Norway or have the potential to start working with Norway. We will prioritize high end and sustainable tour operators and travel agencies.

Technical information

Price: EUR 1300.- + VAT per company/per person
Minimum nbr of companies: 10
Maximum nbr of companies: 25

Register your interest latest by 20th of January

Participation in the workshop
Welcome dinner
Catering during the event
Company presentation in the product manual
Market Manual

Does not include: 
Travel costs


Eugenia Fierros

Market specialist, Spain

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