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Norwegian Roadshow Spain 2023

October 17, 2023 - October 19, 2023


The Workshop is a “traditional” activity in Spain. We organize this event again this year because in the evaluation form from 2022 most of the respondants stated their need to have a physical workshop in Spain in 2023. Both buyers and suppliers need to meet personally at least once a year, find or promote new products, new business opportunities and keep the increasing trend of tourism between Spain and Norway.

In 2023 we wanted to include more cities where we normally do not go and this is why we are organizing a roadshow with three cities instead of our regular workshop.

The format of the roadshow will be as follows: 
Madrid & Barcelona: a physical networking event with pre-booked appointments between Spanish operators and travel agencies and the Norwegian travel companies
Valencia: the focus here will be slightly different and we will do an event with a product and destination presentation, as the target there is leisure travel agencies in addition to the operators based in that city.

The main purpose of this activity is to maintain your local network and get new contacts.

Who is this activity for? 

This activity fits to the providers that:

  • Are new to the market, as long as the product can fit into the market needs (IN will give advice about this)
  • Already have some network & market knowledge
  • Already have a very good network & market knowledge

Type of companies: 

Activity companies, attractions, carriers, destinations, hotels, other accommodations, incoming operator – regional & national

This event is targeting the whole range of tour operators and travel agencies dealing with Norway or with potential to sell Norway in a near future. Therefore, all kind of suppliers can find their potential clients in this event. It is convenient for suppliers to have international experience and to be able to distribute their products directly or through a DMC to the international travel trade. Knowledge of Spanish language is a big advantage but most of the buyers manage in English.

Who are the buyers? 

Tour operators, travel agencies, independent agents, travel agencies dealing with MICE, mainly incentive trips. 

We will invite:

  • Tour operators who already have Norway in their portfolio. Both big operators working with bus circuits and smaller operators working with FIT, small groups, tailor made packages, etc.
  • New tour operators with potential to sell Norway.
  • Travel agencies who produce tourism packages to Norway or with potential to work with Norway
  • Travel agencies dealing with groups: incentive groups or special interest groups
  • Niche agencies working with culture, adventure, gastronomy.
  • Agencies with a special concern towards sustainability

Technical information

Price: EUR 1500.- exc.VAT per company, per person
Additional participant: EUR 200.- per person


  • Participation in the workshop in the three cities
  • One desk signed with the name and logotype of the company
  • Welcome dinner
  • Catering during the event
  • Product manual with the information about the participants
  • Helpdesk and assistance during the event
  • Prebooked appointments and access to the workshop platform
  • Train transportation between Barcelona and Valencia and between Valencia and Madrid.

Does not include:

  • Accomodation
  • Any transfers or transportation not included in the program
  • Any meals not included in the program

Minimum nbr of participants: 15 (if this number is not reached, we will cancel the event)
Maximum nbr of participants: 25


"First come/first served" concept will apply here. 
We will open registration in May 2023. 
If you wish to receive an email when we open for registration,  please register your interest. 


Eugenia Fierros

Market specialist, Spain

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