Norwegian Culture & Gastronomy event Spain 2024
Culture and gastronomy are two of the most important motivations for Spanish people to travel. At the moment Norway is perceived as a pure nature destination and we think there is a potential to improve the quality of Spanish tourists if we manage to transmit to the sector the possibility of combining nature with culture and gastronomy in their packages.
Bodø 2024 and Bocuse d’Or in Trondheim give us a big opportunity to promote culture and gastronomy in the Spanish market. With this activity we will brand Norwegian culture and gastronomy among the Spanish travel trade and will network the Norwegian sector working with these themes with potential tour operators and travel agencies who could include more culture and gastronomy products into their programs.
We will use this activity to present both events to the Spanish market as a tool to enhance the awareness of Norway in terms of culture and gastronomy.
We will also organize a site visit to a Spanish destination with big expertise in this kind of tourism and this will be an opportunity for participants to learn from this destination about their strategy, product development, marketing activities, etc.
Tentative program and dates:
Day 1 – 27 February
Arrival Norwegian participants
Market status update and dinner
Day 2 – 28 February
Morning event: Networking & workshop
Evening event: Presentation of Norway as a Culture & Gastronomy destination, Presentation of Bocuse d’Or and Bodo 2024 program.
Dinner focusing on Norwegian local gastronomy
Day 3 – 29 February
Departure to the destination
Lunch, site inspection and presentations, lab
Dinner & overnight
Day 4 – 1 March
Afternoon return to Madrid
Who is this activity for?
This activity fits providers who:
- Are new to the market
- Already have some network & market knowledge
- Already have good network & market knowledge
Type of company:
Activity companies, attractions, destination companies, regional destination companies, hotels, incoming operators regional & national
Who are the buyers
Tour operators, travel agencies, independent agents
With this activity we try to reach tour operators and travel agencies working with FIT and high end products and with a focus in gastronomy, culture, sustainability.
Price: EUR 1200.- per company per person
Minimum number of companies: 6
Maximum number of companies: 15
Dates: these dates are tentative and subject to change, all depending on the interest & availability of the Norwegian partners.
Meals as specified in the programme
Market Manual with information from Spanish buyers attending day 2
Participation at the networking/workshop event day 2 in the morning
Participation at the evening event day 2
Overnightstay day 3
Site inspection /programme and meals day 3
Site inspection /programme and breakfast day 4
Does not include:
Overnightstay from day 1 to day 3
We first open for registration of interest.
Please fill in the interest form by 9th of January 2024.
After that date, we will take contact with you to present the finalised concept, dates and pricing, and open for binding registration.
Market specialist, Spain