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Norway uncovered: Netherlands & Belgium 2025

Events

Netherlands/Belgium

Register your interest here by 17th January

Description

The knowledge in the NL/B travel trade about Norway is high, and with strong and solid co-operation, the need for a workshop every year is not needed.

The idea for “Norge rundt” /”Norway uncovered”, is therefore to allow the regional destination companies / destination companies / company clusters to bring a mix of smaller and more known suppliers and give experiences about what their region has to offer, through food, activities, storytelling, both visually and physically.
In short, take the Dutch and Belgium trade on a “mini fam trip” allowing them to explore and get to know better their region, with this event.

The event will be held in a venue with ample space to accommodate the regions, destinations, and clusters participating with their partners.

Through such an event, the idea is to give inspiration, and new ideas to the travel trade on what they can experience in the different regions of Norway, throughout the year, and to inspire in new programs.

See here some ideas /suggestions for the event.


Who is this activity for?

  1. Regional destination company: open to all regional destination companies
  2. Destination companies can also apply only if one of the following applies:
    1. The regional destination company is not attending
    2. The destination company does not belong to any regional destination company
  3. Bedriftsnettverk” – Company cluster

The company that registers will be responsible for recruiting partners in their region/destination/cluster who want to participate, and what they want to show, and how. We encourage that these recruit providers who are relatively new or new to the market, whether they already have a B2B network or experience or not.

Types of products and seasons

We encourage providers that have corresponding products to attend: 

  • Can promote sustainable travel / slow travel / electrical travel
  • Offer outdoor soft activities
  • Can promote activities / products on showcasing the Norwegian cultural heritage
  • Have focus on local food / Norwegian food treasure
  • Have focus on Sami culture

Who are the buyers? 

We will invite the local travel trade, such as tour operators, travel agents/consultants and incoming operators.
As previous mentioned, the knowledge about Norway is very good. But the operators are always looking for new ideas, hidden gems, inspiration to new products and seasons to promote.

Technical information

Price:
It will depend on how many companies register to the event. We will invoice the company registering for the total amount and the company is responsible for invoicing the participating suppliers from its region/destination/cluster.
Estimate: between NOK 40 000.- to NOK 60 000.-

Date:  In September – TBD.

Minimum/maximum participants:
This event will take place as long as one region/destination/cluster registers.
Maximum participants: It will depend on the total number of regions/destinations/clusters registrering.

 
Price includes:
Meals according to program
Product Manual
Market Manual
Mingling event

Registration

Register your interest here. Deadline 17th of January.

Contact

Ingunn Sakshaug

Markedsspesialist Asia og nye markeder
Bransjeansvarlig for Danmark og Nederland
ingunn.sakshaug@innovasjonnorge.no
+47 926 04 452

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