Nordic workshops France & Italy 2025

Description

The Nordic Workshop offers an excellent opportunity to connect with selected tour operators from the French and Italian markets. In 2025, the event will be co-organized by Visit Denmark, Visit Finland, and Visit Iceland.

The workshop aims to boost business in Norway and other Nordic countries by establishing new key contacts within the French and Italian tourism industries. It also provides a platform to strengthen relationships with existing contacts and clients, fostering business growth and exploring new opportunities.

We aim to attract around 60-80 buyers from each market, covering a comprehensive range of products, including leisure groups and individuals, activities such as hiking and biking, and winter and shoulder seasons, with a strong emphasis on sustainability.

Who is this activity for? 

Level of experience
We highly encourage companies with an existing B2B network and experience, whether they are relatively new to the market or already possess strong market knowledge.

Type of company
All types of company are encouraged to attend this activity. 

Types of products and season:

We encourage providers that have corresponding products to attend: 

• Can promote sustainable travel / slow travel / electrical travel
• Offer outdoor soft activities
• Can promote activities / products on showcasing the Norwegian cultural heritage
• Have focus on local food / Norwegian food treasure
• Have focus on Sami culture

Who are the buyers?

Type of company invited to attend:
France: Tour operators, travel agencies, OTA.
Italy: Tour operators

We will invite both tour operators already specialized in our destination and those looking for new ones (i.g. Norway).

In both markets, we will focus on all the tour operators featuring Norway, the Nordics or Northern Europe in their programs, offering them new products and seasons.
We will emphasize on those specializing in sustainability, activities, culture, and culinary activities.

We will also look for buyers looking for:
-Improving their trips to Norway to make them more sustainable
-New products / ideas to include in their programs
-Cultural travel experiences 
-Off-season travel

Technical information

Price: 
France: EUR 1450.- per company, 1 person. EUR 250.- for an extra person from the same company. 
Italy: EUR 1600.- per company, 2 persons.

Includes: 
Access to the meeting platform
Workshop with one-to-one prebooked appointments 
Market Manual
Market updates
Meals: welcome dinner the day before & lunch during the workshop
Networking event

Does not include: 
Accommodation
Travel costs 

Maximum/minimum persons:
France & Italy: maximum12 companies, minimum 1 company (for each market)

As we have a limited number of participants for this activity, the following criterias selection will apply if the quota is outpassed:
1) Suppliers that can offer a whole year offer for the B2B segment
2) Guarantee a supplier mix from the whole country
3) Guarantee a mix of different type of suppliers
4) Suppliers that have an eco-certification or in the process of getting one
5) Destinations labelled Sustainable Destination by IN
6) Norwegian companies are prioritized
7) First come – first served

Registration

Registration for interest is now opened.
Click here to register your interest.
Deadline 29th of November. 
You will  be contacted by the respective IN representative after the deadline. 

Contact Italy

Marco Bertolini, Marco.Bertolini@innovationnorway.no

Contact France

Léa Pinsard, lea.pinsard@innovationnorway.no
Delphine Vallon, delphine.vallon@innovationnorway.no