Nordic Workshop, DACH markets 2025

Description

The Nordic Workshop is an ideal venue to forge new business partnerships and maintain your existing network. We affectionately refer to it as the ‘little sister event’ of the Norwegian Travel Workshop for the German-speaking market. Alongside our colleagues from Visit Sweden, Visit Denmark, Visit Finland, and Visit Iceland, we are inviting tour operators who work with these markets or plan to promote these countries through their sales channels.

On this intensive day, you will have pre-booked appointments with buyers from the DACH markets. From 10 AM to 5 PM, you’ll have the opportunity to meet with various tour operators and travel agents. You can select those that best match your product in advance, with each speed dating session lasting 15 minutes. In 2024, we had 65 buyers participate in the Nordic Workshop.

The evening before the workshop, we will host a ‘fellesdinner’ mingling event in Frankfurt. 

Who is this activity for

Level of experience
We highly encourage companies with an existing B2B network and experience and who already possess strong market knowledge.

Type of company
We strongly encourage the following type of companies to attend: activity companies, attractions, carriers, destination and regional destination companies, hotel chains, independent hotels, other type of accommodation. 

Type of products & seasons
We encourage providers that have corresponding products to attend: 

• Can promote sustainable travel / slow travel / electrical travel
• Offer outdoor soft activities
• Can promote activities / products on showcasing the Norwegian cultural heritage
• Have focus on local food / Norwegian food treasure
• Have focus on Sami culture

Who are the buyers

We invite a diverse mix of large and small tour operators, some specializing in the Nordic countries, others in themed tours like active or cultural holidays, and some that are more general. Additionally, we invite qualified travel agents who often cater to high-end clients or operate as small tour operators themselves. In 2024, we had 65 buyers participate in the Nordic Workshop.

Technical information

Date: 25th of September
Price: EUR 1390.- per company, per person. Only one person per company can attend. 
Companies who want to share a table and a meeting calendar: there will be a limited number of shared tables for two products/regions that are joining this event together. If you wish to share a table with another supplier, please note the name in the registration form.

Maximum number of tables: 14

Price includes: 

• Product Manual
• Market Manual
• One-to-one prebooked appointments
• Mingling possibilities
• Meal: lunch during the workshop day, welcome dinner

Price does not include: 

• Travel costs
• Accommodation

Registration

Register for this workshop here. Deadline 1st of February. 

As there are limited space on the workshop, if needed, we will prioritize the registrations as follows: 

• Suppliers that have an eco-certification or in the process of getting one will be prioritized
• Select only suppliers that can offer a year-round experience (not seasonal offers only)
• Select only suppliers that have offers to the Leisure segment B2B FIT’s and groups
• Guarantee a good mix of type of suppliers (destination companies, carriers, incoming operators, accommodation, activity companies)
• Guarantee a good mix of suppliers so that all Norway is represented
• Guarantee a good mix of suppliers that are new and those who are well-known for the buyers.
• Norwegian registered companies will be prioritized
• First come – first served principle will apply in the end

Please note that you are not confirmed on this workshop before having received a confirmation email from us, beginning of February.

Contact 

Ulrike Katrin Peters

Bransjespesialist Tyskland, Sveits, Østerrike
Ulrike.Katrin.Peters@innovationnorway.no

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