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Nordic Workshop | Italy + France



Contact Marco Bertolini



DATES: 2-3 November 2022


  • This activity will help us reach out to the relevant tour operators we wish to work with in the long term.
  • This activity will help up educate the local travel trade in the direction of our strategy.
  • This activity will help generate sales and help the Norwegian tourism industry get back on track quickly after 2 years of the pandemic
  • This activity will help the Norwegian tourism industry develop the right products for our international guests, by keeping up with the market situation
  • This activity will help the Norwegian tourism industry to adapt its products to our strategy and get an understanding of how to implement changes in a B2B perspective.


This activity is digital.

Participants – suppliers

  • Activity companies
  • Attractions
  • Carriers
  • Destinations
  • Hotels
  • Other accommodation
  • Incoming operators – regional
  • Incoming operators  – national

The clients registering for the workshop (tour operators) are looking for a good range of suppliers depending on their needs. Mainly targeted to leisure market (both groups and FIT) and, to a smaller extent, some Mice companies.
Very suitable for DMCs, carriers, suppliers with new products, destinations with new products, hotel chains.
Focus on winter, shoulder season products, and sustainability
Active products: mainly hiking, biking, but also theme/niche tours. Food.

Participants – buyers

  • Tour operators
  • Event agencies

We will invite tour operators, both those specialized in our destination and those looking for new ones (Norway).
Main focus on all the tour operators programming Norway, interested in the Nordics or Northern Europe in general.
Strong focus on those working in sustainability, activities. Food.


  • Digital Workshop

The Nordic Workshop is the perfect opportunity to get in touch with selected tour operators and MICE contacts in the Italian market. It is organized every year by Innovation Norway together with VisitDenmark, Visit Finland, Visit Sweden and Promote Iceland.

We decided to carry out a digital workshop to still be able to provide an opportunity for most of the potential suppliers interested in the market to attend and meet relevant potential buyers.
The objective is to increase business, mainly of leisure travelling, in Norway and the Nordic countries by creating new key contacts in the Italian tourism industry and to meet established contacts and clients to strengthen business.

The goal is to have around 80/100 buyers covering the complete range of the product (leisure groups and individuals, activities such as hiking and biking, winter and shoulder seasons and some MICE) register for the event.

​For the first time all the Nordic Tourist Boards have decided to extend this event to the French market, aiming to give more opportunities to the Nordic partners and to the buyers of these two markets. Since the formula is new and digital, as well as happening during the Autumn holidays in France, we can’t foresee the final result. Despite these facts, this digital workshop can be seen as an interesting alternative for regionally based operators and agents not being able to attend our physical activities in Paris.  


Price: €300 per company (max. 2 participants)

Includes: 2 days of one-to-one sales meetings. Visibility in the Product Manual and copy of the Market Manual.

Participants: around 80–100 Nordic companies