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Local Cultural Heritage Event France 2024



Contact Lea Pinsard for more information


According to several studies, "Culture & Heritage" is an important reason to go when deciding upon a holiday destination for the French market. Furthermore, Norway will host 2 high-profiled events in 2024 – Bocus d’Or in Trondheim and European Capital of Culture in Bodø. We wish to benefit from the PR effect of these events to attract buyers who wish to develop Norway as a culture and local heritage destination. Our aim is to attract around 15-20 potential buyers from the Paris region whose main target group are FIT's interested in including more cultural & gastronomical activities in their programmes. 
At the same time, we wish to combine the trip to Paris with a competence program for the Norwegian suppliers attending. We will offer them a site inspection to a French destination targeting the Culture & Heritage international segment. 

Tentative programme
Dates: 9th-13th of December 2024

Day 1
Arrival Norwegian participants
Market status update and dinner

Day 2 -  Morning event: 
Presentation of Norway as a Culture & Heritage destination, followed by Q&A
Networking & workshop 
Lunch focusing on Norwegian local gastronomy 

Day 2-- Afternoon: 
Departure to the destination, dinner & overnightstay

Day 3
Site inspection & presentation from the French destination company
Lunch & dinner & overnightstay

Day 4
Morning program, lunch and departure

The site inspection program might be susceptible for change, all depending on the French destination we will be visiting (travelling time from Paris). 

Who is this activity for? 

The activity fits providers that: 

- Are new to the market
- Already have some network & market knowledge
- Already have good network  & market knowledge

Type of company: 

Destination companies & regional destination companies, accommodation focusing on local heritage experiences, incoming operators. 
It is important that we gather suppliers who can showcase (sell or market) products for FIT's, tailor-made itineraries, with focus on the following type of products: "off the beaten tracks", cultural, gastronomical and soft adventure activities, accommodation with focus on local heritage / historical accommodations, and sustainable travel. 

Who are the buyers? 

Tour operators, travel agencies, independent agents, OTA's 
Buyers will need to:
Operate within the FIT & tailor-made segments with clients who have good budgets and interested in discovering the cultural & local heritage of Norway. 
Have focus on sustainable travel 
Already sell Norway or interested in developing the destination. 

Technical information

Estimated price: EUR 1350.- per company, depending on the final programme.
Dates: 9th-12th of December 

Meals as specified in the programme
Market Manual with information from French buyers attending day 2
Participation at the networking/workshop event day 2 in the morning
Transport from Paris to the destination
Overnightstay day 2 & day 3
Site inspection programme day 3 & 4

Does not include: 
Travel costs not specified above
Overnightstay from day 1 to day 2


Please send an email to Léa Pinsard if you are interested. 


Léa Pinsard

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