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ITB Fair 2023


Berlin ExpoCenter City

Messedamm 22 14055 Berlin Germany

Register here

The ITB travel fair in Berlin is the biggest international tourism fair in the world. We aim to represent all of Norway’s tourism on this platform and promote Norway as a travel destination for all interests and motivations.

Important connections between travel trade professionals are relevant, both new and existing ones. Participants will be able to get updates on German speaking market trends and players, as well as updates on the international markets and sales pitches.

Our aim is to focus on sustainable travel even more and aim to get in touch with new tour operators that work actively with sustainability. This fair is the strategic place to be and having a stand with other Scandinavian countries Norway strengthens its visibility.

The Nordic stand at ITB will be a “Climate Neutral Stand”. One of the measures is to limit paper and printed material. We will therefore not offer brochure distribution and/or handling. We encourage all co-exhibitors to minimize paper distribution. Further measures are in discussion and will be made known to co-exhibitors in due time.

Type of clients visiting ITB

All different kinds of tour operators, travel agencies, independent agents and transport companies will attend ITB and can be met one to one meetings. This fair is the number one meeting place for travel trade worldwide.

Type of exhibitors:

  • Activity companies
  • Attraction
  • Carrier
  • Destination
  • Hotel
  • Other accommodation
  • Incoming operator – regional
  • Incoming operator – national

What type of companies do we need as exhibitors on our stand?

The ITB Travel Trade Fair is open for all kinds of tourism companies. On our Norway stand, we aim to showcase a broad specter of products and companies from Norway. Suppliers should be well experienced in working with the DACH market. It is important that all products are bookable and have prices for the coming following season(s) ready. It is essential that the tour operators in the DACH market deliver high quality at a good price, and that the companies are reliable and quick in communication. CO2 compensation offers are on the rise, and sustainable travel solutions are more and more present in the media around the world.


Option 1: EUR 4.200 for 1 company, 1 person.

Price includes one meeting table with 2 benches, 1 exhibitor badge, access to meeting calendar* from ITB self-portal/self-service , stand-build and on-site set-up and support, welcome dinner for one person.

Option 2: EUR 5.000 for 1 company, 2 persons.

Price includes one meeting table with 2 benches, 2 exhibitor badges, access to meeting calendar* from ITB self-portal/self-service , stand-build and on-site set-up and support, welcome dinner for 2 persons.

*ITB calendar is a service offered by ITB to all co-exhibitors and not by IN. CO-exhibitors will therefore need to address ITB help desk if assistance is required.

Does not include:


Travel costs

Travel insurance

Maximum number of participants

Max number of meeting tables: 24

Min number of meeting tables: 20

First come, first served concept

Terms and conditions

Deadline 23 November 2022

If we do not reach a minimum of 20 meeting tables, we will need to cancel our participation at ITB.

You will be notified latest at the beginning of December 2022.


Ulrike Sommer
Travel Trade and Communications
Innovation Norway
(+ 49) 170 536 16 83

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