ITB China 2025
Fairs
Description
ITB China is the leading B2B-Exclusive trade show focused on the Chinese Travel Market.
At ITB China in Shanghai, we bring together top and hand-selected buyers from Greater China with industry professionals from all over the world.
Who is this activity for?
Level of experience
We highly encourage companies with an existing B2B network and experience, whether they are relatively new to the market or already possess strong market knowledge.
Type of company
We strongly encourage the following types of companies to attend:
Activity companies, attractions, carriers, destination companies, regional destination companies, hotel chains, independent hotels, national incoming operators.
Suppliers attending ITB China needs to be mature and willing to welcome visitors from the Chinese market.
Types of products and seasons
We encourage providers that have corresponding products to attend:
- Can promote sustainable travel / slow travel / electrical travel
- Offer outdoor soft activities
- Can promote activities / products on showcasing the Norwegian cultural heritage
Who are the buyers?
At the fair you meet travel agents, tour operators and incoming operators. 55% of the buyers are leisure buyers, while 30% are MICE and corporate buyers.
Technical information
Price: tbc
Date: 25th-27th of May 2025
Minimum participants: 8 companies.
If we do not reach the minimum number of companies, this activity will be cancelled.
Registration
Register your interest here. Deadline 17th of January.
Contact
Ingunn Sakshaug
Markedsspesialist Asia og nye markeder
Bransjeansvarlig for Danmark og Nederland
ingunn.sakshaug@innovasjonnorge.no
+47 926 04 452