ITB Berlin 2025
Fairs
Description
The ITB travel fair in Berlin is the largest international tourism fair in the world. We aim to represent all of Norway’s tourism on this platform and promote Norway as a travel destination for all interests and motivations.
Important connections between travel trade professionals are relevant, both new and existing ones. Participants will be able to get updates on German speaking market trends and players, as well as updates on the international markets and sales pitches. The conference program is free of charge with a fair ticket.
Our aim is to focus on sustainable travel even more and aim to get in touch with new and existing tour operators that work actively with sustainability and look for respective partnerships. We want to sensitize for the topic especially when talking about travelling in and to Norway.
On the stand we hope to showcase Norway`s hidden gems, local specialties and the highlights of Norwegian tourism offers.
This fair is a strategic place to be to get in contact with international buyers, technology, media and trend experts. Having a stand with other Scandinavian countries strengthens Norway’s visibility at ITB.
We will take all measures possible to optimize our event footprint as much as we can – e.g., reducing waste in all forms, refrain from single use goodies or printed brochures available, and compensating emissions we can not avoid. We will not offer brochure distribution, storage and/or handling to our co-exhibitors either. We encourage all co-exhibitors to minimize paper distribution and distribution of single use merchandise.
Included in the participation fee is the entrance to the ITB conference centre. An area to update your knowledge on international tourism trends and data. There are several speeches, interesting discussions and various panels about a variety on international tourism related topics.
ITB BERLIN NEWS: The fair announced a new and more user-friendly 1:1 meeting platform to replace the existing one.
Who is this activity for
Activity companies, attractions, carriers, destinations, hotels, other accommodation, incoming operator – regional, incoming operator – national
The ITB Travel Trade Fair is open for all kinds of tourism companies. On our Norway stand, we aim to showcase a broad specter of products and companies from Norway from all over Norway.
Suppliers should be well experienced in working with the B2B sales channel on an international level. It is important that all products are bookable and have prices for the following season(s) ready.
It is essential that the suppliers deliver high quality at a good price, and that the companies are reliable and quick in communication. Responsible offers are on the rise, and sustainable travel solutions are more and more needed and present in the travel industry, and in the media around the world.
Who are the buyers
All different kinds of international tour operators, incoming operators, travel agencies, independent agents and transport companies, as well as journalists, marketers or technology providers will attend ITB and can be met to one-to-one meetings.
This fair is the number one meeting place for travel-trade worldwide.
Technical information
Read here Terms & conditions ITB 2025
Prices:
Option 1: EUR 4300.-, for 1 company, 1 person.
Includes:
- One meeting table with 2 benches
- 1 exhibitor badge (valid for all 3 fair days)
- Access to meeting calendar* from ITB self-portal/self-service
- Stand-build and on-site set-up and support
- Your logo at your table
- Reception service
- Stand catering incl. light lunch
- Welcome dinner for one person.
- Access to ITB conference centre.
- Flexible access to 2 counter tables.
Maximum 6 tables available
Option 2: EUR 5200.-, for 1 company, 2 persons from the same company
Includes: all that is under Option 1, but for 2 persons.
Maximum 14 tables available
Option 3: Sharing a table with another company: EUR 2600.- per company, per person.
Both companies need to agree beforehand to enter a sharing agreement and signing up.
Only one of the 2 companies sharing the table must sign up on behalf of both to secure a spot.
Includes:
- One meeting table with 2 benches à 2 pax each
- 1 exhibitor badge per person (valid for all 3 fair days)
- Access to meeting calendar* from ITB self-portal/self-service for 2 persons
- Stand-build and on-site set-up and support
- Both companies logo at your table
- Reception service
- Stand catering incl. light lunch
- Welcome dinner for 2 persons.
- Access to ITB conference centre.
- Flexible access to 2 counter tables.
Maximum 4 tables available
Option 4: Half day presence. EUR 900.- for half day of your choice. Maximum 1 day in total (so 2 half days)
Includes:
- One counter table with 2 bar chairs
- 1 exhibitor badge, (valid for all 3 fair days)
- Access to meeting calendar* from ITB self-portal/self-service
- Stand-build and on-site set-up and support
- Company name on the counter, reception service
- Stand catering
- Welcome dinner for 1 person.
- Access to ITB conference centre.
Max 4 counters per half-days.
Extra participants
After the registration deadline, we will open for the possibility for the registered exhibitors to register extra participants to attend the fair as follows:
"Pure conference": EUR 300.- per person.
Includes: 1 exhibitor badge (valid for 3 fair days), access to ITB conference centre, welcome dinner for 1 person.
" Presence on the stand": EUR 600.- per person
This option only applies for destination companies, regional destination companies and network organisations that have already registered to ITB with a table and 2 persons.
Includes: sharing meeting table with your partner destination/organisation, 1 exhibitor badge (valid for all 3 fair days), access to meeting calendar* from ITB self-portal/self-service, stand-build and on-site set-up and support, your company name at your table, reception service, stand catering including light lunch and welcome dinner for one person. Access to ITB conference centre. Flexible access to 2 counter tables.
*ITB calendar is a service offered by ITB to all co-exhibitors and not by IN. CO-exhibitors will therefore need to address ITB help desk if assistance is required.
Prices do not include:
- Accommodation
- Travel costs
- Travel insurance
Registration:
Registration is opened, register here.
Deadline 15th of December 2024.
For Norwegian registered companies, there is the possibility to get support for your participation at ITB. Please apply here and early before the fair: Eksportfremstøt - tilskudd til å delta på messer | Innovasjon Norge
Contact
Ulrike Sommer
Senior Advisor Travel Trade and MICE
Innovation Norway
(+ 49) 170 536 16 83
Ulrike.Sommer@innovationnorway.no