ITB Berlin 2025

Description

The ITB travel fair in Berlin is the biggest international tourism fair in the world. We aim to represent all of Norway’s tourism on this platform and promote Norway as a travel destination for all interests and motivations. 

Important connections between travel trade professionals are relevant, both new and existing ones. Participants will be able to get updates on German speaking market trends and players, as well as updates on the international markets and sales pitches. 

Our aim is to focus on sustainable travel even more and aim to get in touch with new tour operators that work actively with sustainability. This fair is the strategic place to be and having a stand with other Scandinavian countries Norway strengthens its visibility. 

The Nordic stand at ITB will be again a “Climate Neutral Stand”. One of the measures is to limit paper and printed material. We will therefore not offer brochure distribution, storage and/or handling. We encourage all co-exhibitors to minimize paper distribution and distribution of single use merchandise. Further measures are in discussion and will be made known to co-exhibitors in due time. 

Included in the participation fee is the entrance to the ITB conference centre. An area to update your knowledge on international tourism trends and data. There are several speeches, interesting discussions and various panels about a variety on international tourism related topics.  

Who is this activity for

Activity companies, attractions, carriers, destinations, hotels, other accommodation, incoming operator – regional, incoming operator – national

The ITB Travel Trade Fair is open for all kinds of tourism companies. On our Norway stand, we aim to showcase a broad specter of products and companies from Norway. Suppliers should be well experienced in working with the B2B sales channel on an international level.  It is important that all products are bookable and have prices for the coming following season(s) ready. It is essential that the suppliers deliver high quality at a good price, and that the companies are reliable and quick in communication. CO2 compensation offers are on the rise, and sustainable travel solutions are more and more needed and present in the travel industry, and in the media around the world. 

Who are the buyers

All different kinds of tour operators, travel agencies, independent agents and transport companies, as well as journalists and marketers will attend ITB and can be met to one to one meetings. This fair is the number one meeting place for travel trade worldwide. 

Technical information

Read here Terms & conditions ITB 2024

Prices: 
Option 1: EUR 4300.-, for 1 company, 1 person. 
Includes: one meeting table with 2 benches à 2 pax each, 1 exhibitor badge (valid for all 3 fair days), access to meeting calendar* from ITB self-portal/self-service , stand-build and on-site set-up and support, your logo at your table, reception service, stand catering incl. light lunch,  welcome dinner for one person. Access to ITB conference centre. Flexible access to counter tables.  
Maximum 6 tables available

Option 2: EUR 5200.-,  for 1 company, 2 persons from the same company
Includes: all that is under Option 1, but for 2 persons. 
Maximum 16 tables available

Option 3: Sharing a table with another company: EUR 2600.- per company, per person. Both companies need to agree beforehand to enter a sharing agreement and signing up. Only one of the 2 companies sharing the table  must sign up on behalf of both to secure a spot.
Includes:  one meeting table with 2 benches à 2 pax each, 1 exhibitor badge per person, (valid for all 3 fair days), access to meeting calendar* from ITB self-portal/self-service for 2 persons, stand-build and on-site set-up and support, both companies logos at the table, reception service, stand catering incl. light lunch during the fair and and welcome dinner for 2 persons.  Access to ITB conference centre. Flexible access to counter tables. 
Maximum 2 tables available

Option 4: Half day presence.  EUR 850.- for half day of your choice. Maximum 1 day in total (so 2 half days) 
This option is reserved for companies who have not exhibited at ITB since 2020.
Includes:one counter table with 2 bar chairs,  1 exhibitor badge, -(valid for all 3 fair days), access to meeting calendar* from ITB self-portal/self-service, stand-build and on-site set-up and support, company name on the counter, reception service, coffee/tea on the stand, and welcome dinner for 1 person. Access to ITB conference centre. 
Max 4 counters per half-days. 

Extra participants 
After the registration deadline, we will open for the possibility for the registered exhibitors to register extra participants to attend the fair as follows: 

"Pure conference": EUR 300.- per person. 
Includes: 1 exhibitor badge (valid for 3 fair days), access to ITB conference centre, welcome dinner for 1 person.

" Presence on the stand": EUR 600.- per person 
This option only applies for destination companies, regional destination companies and network organisations that have already registered to ITB with a table and 2 persons. 

Includes: sharing meeting table with your partner destination/organisation, 1 exhibitor badge (valid for all 3 fair days), access to meeting calendar* from ITB self-portal/self-service, stand-build and on-site set-up and support, your company name at your table, reception service, stand catering including light lunch and welcome dinner for one person. Access to ITB conference centre. Flexible access to counter tables.

*ITB calendar is a service offered by ITB to all co-exhibitors and not by IN. CO-exhibitors will therefore need to address ITB help desk if assistance is required. 

Prices do not include: 
Accommodation 
Travel costs
Travel insurance

Registration: 
Registration in open. Deadline 15th of December. 

Contact

Ulrike Sommer

Senior Advisor Travel Trade and MICE
Innovation Norway
(+ 49) 170 536 16 83
Ulrike.Sommer@innovationnorway.no

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