ITB Asia 2025
Fairs
Description
ITB Asia is the largest B2B fair in Asia, with three days of high-level networking. Asia’s leading travel trade show concluded the 2024 edition with remarkable success, hosting over 45,000 business appointments, attracting more than 18,500 attendees from 85 countries, and featuring 1,950 exhibitors.
Additionally, over 1,400 high-quality buyers contributed to a dynamic business and networking environment. Buyers from across Asia and Oceania attend this fair. With prebooked appointments through the ITB system and walk-ins, your days will be packed with quality meetings.
Who is this activity for?
Level of experience
We highly encourage companies with an existing B2B network and experience, whether they are relatively new to the market or already possess strong market knowledge.
Type of company
We strongly encourage the following types of companies to attend:
Activity companies, attractions, carriers, destination companies, regional destination companies, hotel chains, independent hotels, national incoming operators.
Suppliers attending ITB Asia (and our side event with the Singapore travel trade) need to be mature and willing to welcome visitors from the Asian and Oceanian markets.
Types of products and seasons
We encourage providers that have corresponding products to attend:
- Can promote sustainable travel / slow travel / electrical travel
- Offer outdoor soft activities
- Can promote activities / products on showcasing the Norwegian cultural heritage
Who are the buyers?
At the fair you will meet travel agents, tour operators and incoming operators.
Technical information
Price: 2025 prices tbc
2024 prices were as follows:
NOK 36 500.- per company for 1 person.
Included: one meeting table, 1 exhibitor badge, access to the ITB meeting calendar*, stand-build and on-site set-up and support, and mingling possibilities.
One extra participant with shared meeting table and meeting calendar: NOK 3 000.-
One extra participant, with own meeting calendar and counter: NOK 22 000.-
Date: 13th-17th of October 2025
Minimum participants: 8 companies.
If we do not reach the minimum number of companies, this activity will be cancelled.
Registration
Register your interest here. Deadline 17th of January.
Contact
Ingunn Sakshaug
Markedsspesialist Asia og nye markeder
Bransjeansvarlig for Danmark og Nederland
ingunn.sakshaug@innovasjonnorge.no
+47 926 04 452