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Digital Nordic Workshop - Italy 2023 - DATE TBA -




The digital Nordic Workshop is the perfect opportunity to get in touch with selected tour operators and MICE  contacts in the Italian market and is organized every year by Innovasjon Norge with VisitDenmark, Visit Finland and Promote Iceland.
We decided to carry out a digital workshop to still give the opportunity to most of the potential suppliers interested in the market to attend and meet potential relevant buyers.
The objective is to increase business mainly of leisure travelling, in Norway and Nordic countries by creating new key contacts in the Italian tourism industry as well as meeting established contacts and clients to strengthen business.
The goal is to have around 80/100 buyers registering for the event covering the complete range of the product (leisure groups and individuals, activities such as hiking and biking, winter and shoulder seasons and some MICE).

The main purpose of this activity is to maintain your local network and get new contacts.

Who is this activity for? 

This activity fits to the providers that:

  • Are new to the market
  • Already have some network & market knowledge
  • Already have a very good network & market knowledge

Type of companies: 

Activity companies, attractions, carriers, destinations, hotels, other accommodations, incoming operator – regional & national

This activity is very suitable for DMCs, carriers, suppliers with new products, destinations with new products and hotel chains. The buyers registering for the workshop are looking for a good range of suppliers depending on their needs.
We wish that the suppliers focus on winter, shoulder seasons products and sustainability. 
Active products that are of interest for the buyers are mainly hiking, biking, but also theme/niche tours and culinary experiences. 

Who are the buyers? 

Tour operators, event agencies. 

We target mainly the leisure market (both groups and FIT) and, in a smaller extent, some Mice companies.

We will invite tour operators both those specialized in our destination and those looking for new ones (Norway).
Main focus on all the tour operators programming Norway, interested in the Nordics or Northern Europe in general.
Strong focus on those working on sustainability, soft and cultinary activities.

Technical information

Price: EUR 300.- ex vat
Includes: 2 days of one-to-one sales meetings
Does not include: 
Computer/access to internet
Minimum/maximum nbr of participants: we aim to have between 80 to 100 Nordic Suppliers. 


Registration information will come in the course of January 2023.


Marco Bertolini

Bransjespesialist Italia

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