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Culture B2B event - Sweden 2024



Register your interest here via email


In connection with the Harriet Backer exhibition at the National Museum in Stockholm, we offer an arena with a focus on culture. Our ambition is that together with a few Norwegian partners inspire invited Swedish tour operators to include cultural experiences in their Norwegian programs. The theme for this event is “Kultur möter Natur”.

In addition to the opportunity to show off and meet Swedish tour operators, we are planning a lecture with the goal to learn more about the Swedish cultural target group and what is important for Norway.

Who is this activity for

This activity fits providers who: 

Are new to the market
Already have some network & market knowledge

Type of company: 

Destination companies, regional destination companies

We would like to present the theme "Culture meets Nature". Cultural experiences in connection to Norwegian nature is the focus at this event. 
Local, unique and authentic products that can be packaged with experiences for groups of 8-20 or bus groups.

Who are the buyers

Tour operators, travel agencies.

We aim to invite TOs that has an interest in developing travel programs including culture and nature. Developing new programs or adapting old programs with new cultural elements. Programs for small groups 8-20 and bus groups.

Technical information

Price: SEK 7000.- per company, including 2 participants
Minimum 2 companies with 2 persons each

Price includes: 
Access to networking event with tour operators
Market Manual
Profile in the product manual sent to all invited buyers
Lunch or dinner depending on the final program

Register your interest for this activity via email to Sandra Olsson, latest 10th of January.


Sandra Olsson

Seniorrådgiver - B2B Sverige
+ 46 (0)70 623 0925

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