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Nærøyfjorden in spring time
Nærøyfjorden in spring time
Nærøyfjorden in spring time.
Photo: Fjord Norway, Paul Emundson
Nærøyfjorden in spring time.
Photo: Fjord Norway, Paul Emundson

Nærøyfjorden

Join our campaigns!

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Throughout the entire year, we are launching a series of international campaigns and have an extensive presence in various digital and social channels. Potential visitors who show interest in Norway as a destination are collected into digital target groups, whom you can follow up by providing concrete offers. Completely automagically. 

Retargeting throughout the year

Our major presence throughout the year gives us fresh data on numerous different target groups and persons who show interest in Norway as a destination. With the help of this insight, you can initiate, together with us, targeted sales campaigns aimed at target groups that we already know are interested in exactly what you can offer them. 
You do not have to commit yourself to following up one specific campaign but can rather use the data we have collected across all activities over a longer period.

Many branding campaigns with different target groups 

Here, you will get an overview of which branding campaigns we plan to conduct in the first half of 2022. There will be adjustments made to the plan, and for competitive reasons we are only sharing general information about the times, geographical target areas, and target groups/segments. However, this should be sufficient to see which target groups we can reach with activities to trigger sales. Contact us directly to register your interest and receive more information about opportunities for retargeting activities.  

January 2022


 

Northern lights over Senja
Senja in northern lights.
Photo: Virgil Reglioni

Northern lights theme – New production

Very few people have spent time reflecting on light pollution* and the spectacular night sky that is concealed from them as a result. Through this campaign, we wish to awaken the need to connect to nature and see the night sky in its natural state – in Norway. To do this, we will show people what they are missing by revealing photos of the fantastic sky in Northern Norway. 

Launch of branding campaign: Week 43/44 (ongoing until week 4)
Period for retargeting activities: 4 weeks after the launch, at the earliest
Markets: Germany, UK, the Netherlands, Denmark (secondary: Spain, France, Italy, and Sweden)
Motivation segment: Adventures In a World of Natural Beauty
Secondary segment: Social Immersion, Broadening my cultural horizons
 

The museum building The Twist at the Kistefos Museum in Hadeland, Eastern Norway
The Twist at Kistefos in Hadeland.
Photo: Benjamin Ward

Architecture theme / The Norwegian view Wood – New production

 

Launch of branding campaign: mid-January 
Period for retargeting activities:
approx. 4 weeks after launch
Markets: TBD  (most likely Scandinavia, DE, UK, FRA)
Motivation segment: Broadening my cultural horizon and Social immersion.

Utsikt over Geirangerfjorden og fossen De syv søstrene
Geirangerfjorden og De syv søstrene.
Photo: Per Eide / Visitnorway.com

Our theme / Fjord Norway – New production

Spring in Norway and in Fjord Norway, not least, is especially intense. The season is like an ‘on switch’. Everything awakens. Not only does nature and wildlife awaken, but the spring also gives us humans a mental awakening. We will present this in a new way that is about the combination of everything that happens in nature and with us during the spring. With its beautiful surroundings and rich range of activities, Fjord Norway is the perfect stage for this new concept.  

Launch of branding campaign: mid-January 
Period for retargeting activities:
approx. 4 weeks after launch
Markets: TBD  (most likely SE, DK, DE, NL & UK)
Motivation segment: Adventure in the World of Natural Beauty, Social Immersion 

Girl smiling as she is fly fishing in Hemsedal in Eastern Norway
Fly-fishing in Hemsila, Hemsedal.
Photo: Yngve Ask / Visitnorway.com

My Happy Place – Re-launch

With the My Happy Place campaign, we are capturing the essence of Norwegian happiness and sharing it with the rest of the world. This will be done is a way that makes people want to travel to Norway and experience this happiness for themselves. 

Launch of branding campaign: mid-January 
Period for retargeting activities:
approx. 4 weeks after launch
Markets: TBD  (most likely UK, DE, NL)
Motivation segment: Adventures In a World of Natural Beauty 
Secondary segment:
Escape

February 2022


 

Street food from Vippa in Oslo
Street food from Vippa in Oslo.
Photo: Fredrik Ahlsen

Tentative
Foodie Road Trip – Re-launch

In the Foodie Road Trip films, we will tell the story about what happened when three food influencers were invited to Norway to experience authentic Norwegian food and ingredients.  
Taste the picture is a film that tells the story of Norwegian cuisine, and how older, traditional methods have been revived in modern restaurants in Norway.  Fantastic Norwegian ingredients will also play a key role in the film. Norway’s food is just as delicious as its nature is beautiful. 

Launch of branding campaign:  February
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD  (most likely UK, DE,  FR, SE, DK)
Motivation segment: Social immersion 

The man from the sea monument in Vesterålen, Northern Norway
Mannen fra havet Vesterålen.
Photo: Jørn Allan Pedersen / Visitnorway.com

Tentative
Summer theme / Northern Norway – Re-launch midnight sun 

By showing how the northern Norwegians live under the midnight sun, this campaign will inspire Norwegian and international tourists to take part in more activities and explore the entire region. 

Launch of branding campaign:  February/March
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD  (most likely DE, NL, SE, FI)
Motivation segment: Social immersion and Adventures in the World of Natural Beauty

Three women are standing on the Gamle bybro bridge in Trondheim, Trøndelag
Gamle bybro bridge, Trondheim.
Photo: Jarle Hagen / Visit Trondheim

Det gode vertskapet tematikk  / Trøndelag – Ny produksjon

Trøndelag er hjertet av Norge og en vertskapsdestinasjon som ønsker vise at alle gjester blir tatt imot med åpne armer og mye kjærlighet.

Lansering: Februar / Mars
Periode før retargeting-aktiviteter: Ca. 4 uker etter lansering
Markeder: Ikke avgjort ennå 
Motivasjonssegment: Social Immersion

Two men wearing backpacks hiking the Gudbrandsdalen path, the pilgrim trail St. Olav Ways to Trondheim, across Dovrefjell in Eastern Norway
Hiking the pilgrim trail St. Olav Ways across Dovrefjell.
Photo: David Tett

Tentative
Pilgrim - Re-launch 

Pilegrimsleden er den perfekte vandringen å gå mens man lurer på et valg eller en sak i livet. Den enkle aktiviteten å gå gir tankene en veltrengt hvile. Når man Nidarosdomen med et nytt livsperspektiv?

Lansering: Februar / Mars
Periode før retargeting-aktiviteter: ca. 4 uker etter lansering
Markeder: Ikke avgjort ennå (mest sannsynlig Danmark, Nederland og Tyskland)
Motivasjonssegment: Escape og Adventures in natural beauty

March 2022


 

Three young girls eating ice cream on the fish quay in Kristiansand, Southern Norway
The fish quay in Kristiansand.
Photo: Victoria Nevland / Visit Sørlandet

Tentative
Spring theme / Southern Norway – Re-launch 

We follow three Norwegian couples who go south for the summer. Even though Southern Norway’s gems are well known among Norwegians, many international guests are not familiar with them. Here, we wish to show them that Southern Norway is the perfect place to enjoy spending time and having fun in the sunshine.   

Launch of branding campaign: March
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD  (most likely NE, DEN, DE )
Motivation segment: Playful liberation, Social immersion

Sør-Norge
Sør-Norge.
Photo: Johan Wildhagen - Visitnorway.com

Summer theme / Southern Norway  – New production

Change the view, not your partner, and travel to Southern Norway for a refreshing holiday with culinary and cultural experiences and activities. 

Launch of branding campaign: March/April
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD  
Motivation segment: Escape

The immense Hurtigruten museum in Northern Norway by night
Hurtigruten museum by night.
Photo: Tom Pål Holdø

Tentative
Art culture city theme – Re-launch 

In this campaign, we want to make the target group aware of the good things that come from taking the time to see art.  Art can move you in many ways, broaden your perspective, make you happy, calm, and console you, or give meaning to everyday life. 

Launch of branding campaign: March/April
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD  (most likely UK, FR,NL, DE, DK, SE)
Motivation segment: Broadening my cultural horizon and Social immersion.

April / May 2022


 

Overview of the mountains, trees and the fjord in Rondane national park, Eastern Norway, at sunset.
Rondane National Park.
Photo: Kristoffer Mæle Thuestad / Nasjonalparkriket

Tentative
Active in nature theme – Re-launch 

Stories about people who have in various ways strengthened their relationships with each other through sharing activities in Norwegian nature. We want to inspire people to seek out the broad range of active nature experiences available in Norway in spring/summer/autumn.  

Launch of branding campaign: April
Markets: TBD  
Motivation segment/target group:
Energy and Sharing and caring. 

Plan your trip to the Gjøvik region in Eastern Norway and go cycling along Lake Mjøsa
The Gjøvik region.
Photo: Visit Innlandet

Tentative
Cycling theme – Re-launch 

Through stories about classic winter destinations, this campaign will inspire people to take an active holiday during the snow-free seasons in spring/summer/autumn. The campaign will focus on active holidays in general but with a special focus on cycling related experiences for families. 

Launch of branding campaign: May
Markets: TBD (most likely Sweden, Denmark)
Motivation segment/target group, if applicable: Energy and Sharing and Caring

Rural luxury at the farm Hoel Gård on the Nes peninsula in Ringsaker, Eastern Norway
Rural luxury at Hoel Gård in Ringsaker.
Photo: Hoel Gård

Tentative
Rural luxury theme – Re-launch 

We want to position Norway as a destination that offers an attractive range of exclusive, authentic experiences that are strongly anchored in local areas, with personal hosts and locally-sourced food and drink.  

Launch of branding campaign: May
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD  
Motivation segment:
Social immersion 

MICE 2022


 

To people at the Loen Skylift enjoying the view of the Nordfjord in Norway
Loen Skylift.
Photo: Bård Basberg

What happens in Norway – New production

 

Launch of branding campaign: Feb/March and April/May
Markets: TBD (Near markets, Scandinavia and Northern Europe)
Primary target group: MICE 

Contact

Sandra Olsson
Sandra Olsson
Key Account Manager Visit Norway