Join our campaigns!

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Throughout the entire year, we are launching a series of international campaigns and have an extensive presence in various digital and social channels. Potential visitors who show interest in Norway as a destination are collected into digital target groups, whom you can follow up by providing concrete offers. Completely automagically.

Retargeting throughout the year

Our major presence throughout the year gives us fresh data on numerous different target groups and persons who show interest in Norway as a destination. With the help of this insight, you can initiate, together with us, targeted sales campaigns aimed at target groups that we already know are interested in exactly what you can offer them.
You do not have to commit yourself to following up one specific campaign but can rather use the data we have collected across all activities over a longer period.

Many branding campaigns with different target groups

Here, you will get an overview of which branding campaigns we plan to conduct in the first half of 2022. There will be adjustments made to the plan, and for competitive reasons we are only sharing general information about the times, geographical target areas, and target groups/segments. However, this should be sufficient to see which target groups we can reach with activities to trigger sales. Contact us directly to register your interest and receive more information about opportunities for retargeting activities.

January 2022

Utsikt over Geirangerfjorden og fossen De syv søstrene

Geirangerfjorden og De syv søstrene.
Photo: Per Eide / Visitnorway.com

Our theme / Fjord Norway – New production - Springfulness

Spring in Norway and in Fjord Norway, not least, is especially intense. The season is like an ‘on switch’. Everything awakens. Not only does nature and wildlife awaken, but the spring also gives us humans a mental awakening. We will present this in a new way that is about the combination of everything that happens in nature and with us during the spring. With its beautiful surroundings and rich range of activities, Fjord Norway is the perfect stage for this new concept.

Launch of branding campaign: 24th of January
Period for retargeting activities: approx. 4 weeks after launch (deadline for interest: 7th of February)
Markets: DE, NL & UK)
Motivation segment: Adventure in the World of Natural Beauty, Social Immersion

Girl smiling as she is fly fishing in Hemsedal in Eastern Norway

Fly-fishing in Hemsila, Hemsedal.
Photo: Yngve Ask / Visitnorway.com

My Happy Place – Re-launch

With the My Happy Place campaign, we are capturing the essence of Norwegian happiness and sharing it with the rest of the world. This will be done is a way that makes people want to travel to Norway and experience this happiness for themselves.

Launch of branding campaign: Week 3
Period for retargeting activities: approx. 4 weeks after launch
Markets: UK, DE & NL
Motivation segment: Adventures In a World of Natural Beauty
Secondary segment: Escape

February 2022

Norwegian Wood Architechture - Urnes Stavechurch.
Photo: Photo: Torbjørn Sundal Holen | Visit Norway

Architecture theme/ The Norwegian view Wood – New production

High-quality products and experiences are offered all over Norway related to wood architecture and history. This story gives visitors the opportunity to learn and gain new knowledge about Norway, our rich history and modern culture – and the people who live here. We are triggering all the vital dimensions in the minds of the cultural tourists we wish to reach.

Launch of branding campaign: Week 5
Period for retargeting activities: approx. 4 weeks after launch
Markets: NL, DE, SE & FRA
Motivation segment: Broadening my cultural horizon.

March 2022

Doorman at the Britannia Hotel in Trondheim.
Photo: Photo: Visit Norway

The good host theme / Trøndelag – New production

Trøndelag is the heart of Norway and a host destination that wants to show that all guests are welcomed with open arms and lots of love.

Launch: Week 10
Period before retargeting activities: Approx. 4 weeks after launch
Markets: DE, NL, SE (possibly also DK and UK)
Motivation segment: Social Immersion

The immense Hurtigruten museum in Northern Norway by night

Hurtigruten museum by night.
Photo: Tom Pål Holdø

Arts and culture, city theme – Oslo +1 and Oslo Moves – Re-launch

We are combining and relaunching two campaigns during this period.

Oslo +1 - When was the last time YOU went on a girls’ trip? The Oslo region has plenty to offer to all segments, which is why it is the perfect place to reunite and have fun with the gang.
Oslo Moves - Story created to raise awareness about Oslo’s and Norway’s exciting architecture, culture, and art experiences. We refer to its continuous development and want to put Oslo and the Oslo region on the map as one of Europe’s major cultural cities.

Launch: Week 9
Period before retargeting activities: Approx. 4 weeks after launch
Markets: TBD (most likely UK, France, Netherlands, Germany, Denmark, and Sweden)
Motivation segment: Broadening my cultural horizons and Social immersion

The man from the sea monument in Vesterålen, Northern Norway

Mannen fra havet Vesterålen.
Photo: Jørn Allan Pedersen / Visitnorway.com

Summer theme / Northern Norway – Re-launch midnight sun

By showing how the northern Norwegians live under the midnight sun, this campaign will inspire Norwegian and international tourists to take part in more activities and explore the entire region.

Launch of branding campaign: Week 10
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD (most likely DE, NL, SE, FI)
Motivation segment: Social immersion and Adventures in the World of Natural Beauty

Tourism in Norway.
Photo: Photo: Kes Blans | Visit Norway

Pilgrim - Re-launch

The Pilgrim’s trail is the perfect journey to take when mulling a decision or issue in life. The simple activity to walking gives the mind a much-needed rest. Will you reach the Nidaros Cathedral with a new perspective on life?

Launch: February /March
Period before retargeting activities: approx. 4 weeks after launch
Markets: TBD (most likely Denmark, the Netherlands, and Germany)
Motivation segment: Escape and Adventures in natural beauty

Change the view.
Photo: Photo: Petter Holmen Halvorsen

Summer theme / Southern Norway – New production

Change the view, not your partner, and travel to Southern Norway for a refreshing holiday with culinary and cultural experiences and activities.

Launch of branding campaign: Week 11
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD
Motivation segment: Escape

April 2022

The Relation Equation.
Photo: Photo: Visit Norway

Active in nature theme - Relation Equation – Re-launch

Stories about people who have in various ways strengthened their relationships with each other through sharing activities in Norwegian nature. We want to inspire people to seek out the broad range of active nature experiences available in Norway in spring/summer/autumn.

Launch of branding campaign: Week 15
Markets: TBD
Motivation segment/target group: Energy and Sharing and caring.

May 2022

Rural luxury at the farm Hoel Gård on the Nes peninsula in Ringsaker, Eastern Norway

Rural luxury at Hoel Gård in Ringsaker.
Photo: Hoel Gård

Rural luxury theme – Re-launch

We want to position Norway as a destination that offers an attractive range of exclusive, authentic experiences that are strongly anchored in local areas, with personal hosts and locally-sourced food and drink.

Launch of branding campaign: Week 20
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD
Motivation segment: Social immersion

Plan your trip to the Gjøvik region in Eastern Norway and go cycling along Lake Mjøsa

The Gjøvik region.
Photo: Visit Innlandet

Cycling theme - Mountains & Bikes – Re-launch

Through stories about classic winter destinations, this campaign will inspire people to take an active holiday during the snow-free seasons in spring/summer/autumn. The campaign will focus on active holidays in general but with a special focus on cycling related experiences for families.

Launch of branding campaign: Week 18
Markets: TBD (most likely Sweden, Denmark)
Motivation segment/target group, if applicable: Energy and Sharing and Caring

Couple enjoying the skerries.
Photo: Photo: Magnus Furset

Spring theme / Southern Norway - March Of The Norwegian – Re-launch

We follow three Norwegian couples who go south for the summer. Even though Southern Norway’s gems are well known among Norwegians, many international guests are not familiar with them. Here, we wish to show them that Southern Norway is the perfect place to enjoy spending time and having fun in the sunshine.

Launch of branding campaign: Week 18
Period for retargeting activities: approx. 4 weeks after launch
Markets: TBD (most likely NE, DEN, DE )
Motivation segment: Playful liberation, Social immersion

June 2022

Law of Nature.
Photo: Photo: Visit Norway

Law of Nature – relaunch

This campaign is a little different from a regular "inspiring" campaign. The main objective here is to inform and educate target groups about how they can act responsibly (sustainably) in Norwegian nature. To get the message out, we'll use a lot of humour.

Launch: June
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: Local markets – not yet confirmed
Motivation segment: Energy, Escape and Adventure in the world of natural beauty

Swing in Hjørundfjorden.
Photo: Toke Mathias Riskjær - Visit Norway

Break from the Great / Fjord Norway theme – relaunch

The campaign features three travellers — Charlotte from Paris, Glo from New York and Daniel from London. They were invited on a transformative trip to Fjord Norway to take a break from normal life and experience the nature, activities, culture and food of the Fjord Norway region.

Launch: Week 25/26
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: Not yet verified
Motivation segment: Adventures in Natural Beauty

August 2022

How art moves you - Oslo Moves Art Perspective.
Photo: Photo: Torbjørn Sundal Holen | ONZONZ

Oslo Moves Art / Arts and culture theme – relaunch

In this campaign, we want to make our target group aware of the good things that come from taking time to look at art. Art can move you in many ways, broaden your perspective, make you happy or calm, provide comfort or give everyday life more meaning.

Launch of profile campaign: August/September
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: Local markets – not yet confirmed
Motivation segments: Social Immersion (primarily) + Broadening my cultural horizons

September 2022

Oslo Moves MUNCH.
Photo: Photo: Visit Norway

Oslo Moves MUNCH / Arts and culture theme – relaunch

Establish Norway as an attractive and very trendy destination on the European art and culture scene. Draw attention to Norway's new cultural attraction – the new MUNCH Museum. Our ambition is to harness the momentum following all the buzz tied to the opening, in order to enhance knowledge and reputation internationally in a niche target group.<

Launch profile campaign: September/October
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: Local markets – not yet confirmed
Motivational segments: Broadening my cultural horizon

People enjoying to walk around in cities

10000 steps in Norwegian cities.
Photo: Photo: Per Christian Lind | Visit Norway

10,000 Steps - City break themes - relaunch

Norwegian cities are compact and filled with culture and activities. How much can you experience in 10,000 steps? We invite 5 people to immerse themselves in the city and try to get to know the soul of the city in 10,000 steps.

Launch: September
Period before retargeting activities: No earlier than 4 weeks after launch
Market: to be decided
Motivation segment: Social immersion. The target group is interested in city breaks and culture

Gorumet food at Café De 4 Roser in Harstad

Café De 4 Roser, Harstad.
Photo: Benjamin A. Ward / Visit Norway

"Foodie" theme - NEW campaign

Norway invites visitors to experience unique dining experiences with the best chefs, at the most spectacular architectural gems in Norway - close to the ingredients and the nature from which they come. With this campaign, we want to position Norway as an up-and-coming food destination among the Foodie target group.

Launch: Autumn 2022 – TBD
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: UK, FR, DE & SE, DK – to be decided
Motivation segment: Extravagant Indulgence

Snow Angel made in the snow.
Photo: Photo: Visit Norway

Alpine theme - NEW Campaign

New concept not yet finished. Campaign focusing on alpine skiing and other snow/winter activities in the mountains.

Launch: September
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: UK, DE, NL, SE, DK
Motivation segment: Energy and Sharing and caring

October 2022

A fisherman catching a big cod.
Photo: Photo: Yngve Ask | Visit Norway

Haill / North Norway theme – NEW campaign

In North Norway, you need a bit of luck to experience certain things (northern lights, catching fish, etc.). We test the myth of haill and show off the diverse range of experiences one can have in the winter - whether you are lucky or not.

Launch: Week 40
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: to be decided
Motivation segment: Adventures in Natural Beauty

Limitless Sky - Aurora Borealis from the big geo magnetic storm

Northern lights at Andøya.
Photo: Vesterålen Tours

Limitless Skies – relaunch

Light pollution prevents people living in built-up areas from seeing the night sky as it really is, but in North Norway you can experience the night sky in all its glory. With illustrations showing what the night sky actually looks like over some of Europe's most famous cities, we want to show people the lost natural wonder that is just above their heads. We will of course also show off the wonderful and boundless skies over North Norway.

Launch: Week 40
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: to be decided
Motivation segment: Adventures in Natural Beauty

November 2022

Sharing the spotlight - Edward Munch's monumental works.
Photo: Photo: Didrick Stenersen

Kunst og Kultur / Visit Oslo region tematikk – NY kampanje

Art and Culture / Visit Oslo region theme – NEW campaign

Too early to say anything specific about this yet – and what we will be able to release in 2022.

Launch of profile campaign: 2023
Period before retargeting activities: No earlier than 4 weeks after launch
Markets: to be decided
Motivational segments: Broadening my cultural horizons

Behind the picture.
Photo: Visit Norway

Behind the Picture - New campaign

Ski touring can look magnificent on Instagram, but what does it really take to reach the top? Else, a Norwegian skier (not a pro, but not a newbie, either) takes us behind the insta picture. Together with her friend Anne and Oscar the guide, she shows us all the fun, prepping and challenges you meet on the way up a Norwegian mountain – and how the experience may be enhanced through the company of a certified guide.

In this campaign, we inspire more people to come to Norway for ski touring with local guides, and also try to contribute on preventing accidents in the mountains.

Launch of profile campaign: Beginning of November 2022
Period before retargeting activities: November/December 2022
Markets: to be decided
Motivational segments: Energy and Adventure in the world of natural beauty

December 2022

Christmas miracles.
Photo: Bastian Fjeld /Visit Norway

Norwegian miracles – New campaign

This year’s campaign will be a mix of old and new material. These films are the first in a series depicting Norwegian Christmas miracles.

There is so much commercialism surrounding Christmas these days – have we forgotten what this time of year is all about?

This series of films will focus on stories about compassion and kindness and highlight Authentic Norwegian Christmas experiences and values. The remainder of the films for this series will be delivered ready for next year.

In addition to these two films we will be using the material from the last Christmas campaign. These films focus on the experiences one can have in Oslo and Lillehammer in Christmas time, including traditions, food and Christmas markets.

Launch of profile campaign: October 2022
Period before retargeting activities: October 2022
Markets: UK, Germany, Netherlands
Motivational segments: Social immersion

Contact

Sandra Olsson

Key Account Manager VisitNorway

Sandra.Olsson@innovasjonnorge.no M. + 46 (0)70 623 0925

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