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autumn_maridalsvannet
autumn_maridalsvannet
autumn_maridalsvannet.
Photo: Photo by Thomas Bjornstad on Unsplash
autumn_maridalsvannet.
Photo: Photo by Thomas Bjornstad on Unsplash

Join our retargeting campaigns

Take part in this autumn's campaigns!

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This autumn, we are launching a number of campaigns, both nationally and internationally, with a special focus on our neighbouring countries and the local markets in Northern Europe. Potential visitors who show interest in Norway as a destination are collected into digital target groups that you can follow up with concrete offers. Completely 'automagically'.

Retargeting with Visit Norway

Everyone who responds to our campaigns or visits visitnorway.no leaves behind digital traces, so-called cookies. These small pixels tell us both who is interested in visiting Norway, and what kind of trip they want. We are more than willing to share that information with you, so that you can follow up with your own sales-triggering activities.

Many campaigns with different target groups

Here is an overview of the campaigns that we will be launching this autumn. The plan may be adjusted, and, for competitive reasons, we are only sharing general information about the time period, geographic targets, and target group segments. However, this should be adequate to see which target groups you can reach out to with your own sales-triggering activities.

National campaign - Restart


 

norwegian space travel

Norwegian Space Travel – Energy/MICE/Food/City/Art and Culture

Restart: Theme, national campaign where we continue to develop the Restart programmes from summer and autumn 2021: Energy/MICE/Food/City/Art & Culture.

Launch: Week 29
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, Germany, the Netherlands, UK, Sweden, France, Italy and Spain
Motivation segment: Adventures in a World of Natural Beauty, Energy, Social Immersion, Broadening My Cultural Horizons (depending on the film)

Adventure tourism - Restart


 

Break from the great

Break from the great - Fjord Norway theme

Launch: July
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, Denmark, Italy, Spain, France, the Netherlands, UK
Motivation segment: Adventures in a World of Natural Beauty, Broadening My Cultural Horizons
 

nordlys_1200x702

Northern lights - NEW production

 

Launch: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, UK, the Netherlands, Denmark (secondary: Spain, France, Italy, Sweden)
Motivation segment: Adventures in a World of Natural Beauty, Social Immersion, Broadening my cultural horizons

 

Couple skiing at Beitostølen
Couple skiing at Beitostølen.
Photo: C.H. - Visitnorway.com

Winter on skis

Launch: Week 41
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, the Netherlands, and the UK
Motivation segment: Adventures in a World of Natural Beauty
 

 

Activity tourism Energy - Restart


 

Four kids with skiers stand on a freshly groomed slope next to a button lift in Hemsedal, Eastern Norway
Family skiing in Hemsedal.
Photo: Kalle Hägglund

Winter alpine skiing

This campaign shall position Norway as a preferred destination for alpine skiing holidays, especially aimed at families with children. 

Launch: Week 41
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, Sweden, UK, Germany
Motivation segment: Social Immersion, Broadening My Cultural Horizons: Energy & Sharing and Caring

 

Skiing towards Kolåstind
Skiing towards Kolåstind.
Photo: Anders Gjengedal - Visitnorway.com

Ski touring in winter

If there's one thing we have a lot of in this country, it's majestic mountains. All energetic outdoor enthusiasts will really enjoy climbing them, including happily on skis. 

Tentative launch: Week 42
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Near markets, Scandinavia and Northern Europe 
Motivation segment: Energy

 

City tourism - Restart


 

Trondheim by night
Trondheim by night.
Photo: Sónia Arrepia Photography - Visitnorway.com

Norwegian cities and culture

 

Launch of marketing campaign: Week 36
Interval to retargeting activities: approx. 4 weeks after launch
Markets: UK, France, the Netherlands, Germany
Motivation segment: Playful liberation, Broadening your Cultural Horizons, Social Immersion

 

Christmas at Savalen, Eastern Norway
Santa Claus at Savalen.
Photo: Savalen

Christmas campaign

 

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: near markets, Scandinavia and Northern Europe
Motivation segment: Social Immersion

 

People enjoying food and ice cream in Bodø, Northern Norway
Go on a city break | Saturday in Bodø.
Photo: SL Media

City break campaign

 

Tentative launch: Week 42
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Scandinavia and Northern Europe
Motivation segment: Social Immersion 

 

Urban art and culture


 

The museum building The Twist at the Kistefos Museum in Hadeland, Eastern Norway
The Twist at Kistefos in Hadeland.
Photo: Benjamin Ward

Art, culture and city: 3-5 different campaigns

 

Launch of marketing campaign: Week 39 and after
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, UK, France, the Netherlands, Germany, Sweden
Motivation segment: Broadening My Cultural Horizons og Social Immersion

 

MICE - Restart


 

To people at the Loen Skylift enjoying the view of the Nordfjord in Norway
Loen Skylift.
Photo: Bård Basberg

MICE

 

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Near markets, Scandinavia and Northern Europe
Primary segment: MICE

 

2022 Campaigns


 

Three course takeaway meal with tomato at the Bocuse d'Or
Three course takeaway meal with tomato.
Photo: Tom Haga

Food - fine dining

 

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: TBD
Primary segment: Foodies and those interested in food

 

Lysefjorden hiking
Lysefjorden.
Photo: Carl Cerstrand / Unsplash

Spring - Fjord Norway theme

 

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: TBD
Motivation segment: Adventure in the World of Natural Beauty, Social Immersion (not yet decided)

 

Contact

Sandra Olsson
Sandra Olsson
Key Account Manager Visit Norway