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Extended collaboration and packages

Visit Norway lays the groundwork

We offer partners three standard packages for social media retargeting campaigns. Although we can of course tailor a program in consultation with you, we know from experience that these packages cover most needs.

Introducing three packages for retargeting offers in 2023/2024

Choose from three different optimisations: reach, traffic, or conversions. The illustration below shows how many people we reach within a Visit Norway target group through the different optimisations.

Diagram retargeting engelsk

Reach

Reach as many people as possible as cheaply as possible.

Package 1: A reach-optimised campaign  

Why does this suit me?

  • You want to reach as many people as possible within the selected segment and want them to gain knowledge of your brand.

What do I need to achieve good results?

  • Deliver engaging materials in the right format, with great texts. Make sure your brand comes across clearly.

  • UTM tag or Pixel should be used and set up to ensure proper reading of traffic.

Traffic

Meet those most likely to click into your landing page.

Package 2: A traffic-optimised campaign

Why does this suit me?

  • You want to have your target group visit your landing page.

What do I need to achieve good results?

  • Deliver engaging materials in the right format, with great texts. The ads should tempt the target group to click further into the landing page.
  • Your landing page needs to be highly relevant to your ads and perform optimally.
  • Pixel should be shared with the media agency to ensure correct click reading.

Conversions

Meet those most likely to perform an action.

Package 3: a two-part conversion campaign

Why does this suit me?

  • You want to achieve conversions on your own website and have the pixel with relevant event firmly in place.

What do I need to achieve good results?

  • Deliver engaging materials in the right format, with great texts. Your ads should tempt people to choose the selected conversion immediately.
  • Pixel and featured event (conversion point) are well integrated in your landing page.
  • You use Google Analytics and have the option to follow conversions on the landing page yourself.


Expanded cooperation for bigger investments

Depending on the needs and purpose of the campaign, it is also possible to enter a show and tell phase. This requires a bigger investment from you, whereby we discuss the possibilities with you in collaboration with the media agency.

Through such a collaboration, you help to strengthen the data collection in the show phase. You will have the opportunity to use your own advertising materials and collect data and traffic to your own websites in the Tell phase.

Read more about retargeting

Contact

Beate Brænden Eidsand

Key Account Manager Visit Norway

+47 958 20 908

Send email

Sandra Olsson

Key Account Manager Visit Norway

M. + 46 (0)70 623 0925

Send email

Sentralbord: (+ 47) 22 00 25 00

Pb. 448 Sentrum, 0104 Oslo
Grev Wedels plass 9 0151 Oslo


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