Be visible for many!
The minimum investment in a retargeting campaign is NOK 50,000 kroner per market. However, in return you will be visible to many potential customers who are already poised to purchase. You have the possibility to increase the investment when you see that targeted sales campaigns are yielding good results for you.
Be aware that these retargeting campaigns only use retargeting data from Visit Norway!
Including your own data or purchasing other target group data is not included in this campaign model.
Retargeting campaign structure
All Visit Norway campaigns start with a Show phase where we put a specific topic on the agenda. This is then followed up with a Tell phase in which we tell more about what Norway has to offer. Four weeks after the start of the campaign, we have collected enough data to start the Sell phase, in which our partners can tempt the same target group with specific products and services. The Sell phase lasts at least four weeks, in order to ensure an optimal impact.
You can take part in individual campaigns
It's natural if you only have products that match a single campaign activity or if a longer period between campaigns A and B is better suited to your offer.
You can take part in a series of campaigns
You may often get an even greater effect, and reach more target groups, if you can benefit from the big amount of data that is collected from multiple Visit Norway campaigns.
Multi-channel campaigns
In order to get the best possible effect from the investments, we recommend that you utilise each individual channel fully before we add further channels, if relevant. So, with low budgets you should use less channels than with higher budgets. However, a bigger investment gives you the opportunity to have more creative solutions in more channels, and to utilise the collected data in even more ways.
In order to simplify the process, we have drawn up a list of recommended channels based on investment level.

* Display can be a regular banner or Video in Banner
** iVideo can be online video or YouTube