Sales and marketing tools

Everything you need to promote Norway

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We welcome travel professionals to use our marketing toolbox to promote Norway as a tourist destination effectively. Here, you will find information about our promotional materials, photo database, and partnership marketing initiatives.

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A taste of Norway

Recipes from south to north and east to west

In this recipe book you can discover how to make real Norwegian food and get insider tips on what different Norwegian regions can offer your foodie guests.

This wonderful country is worth a visit year-round. lf you like to enjoy delicious food while travelling, Norway is the right destination for you! From sweet treats like berries, waffles and juices, to cured meats and some of the world's best cheeses. And don't forget the fresh seafood: king crab, salmon and the famous Atlantic cod, skrei. Enjoy the new and traditional flavours of Norway.

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Brand Norway, photos and videos

Download a huge range of inspiring photos and videos free of charge, and find all the information you need about branding, including guidelines and downloadable logos, at content.brandnorway.no.

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Our webinars

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Our fam trips

Experience selected Norwegian destinations up close and see what they have to offer first hand.

Heritage, culture & culinary adventures in Fjord Norway.
Photo: Fjord Norway

Heritage, culture & culinary adventures in Fjord Norway

On this trip we experienced autumn in Fjord Norway with fresh mountain air in an open landscape among vibrant colours. We enjoyed local tasty cuisine and harvested fruit along the fjords with fewer tourists and bustle.
We travelled through scenic routes stopping in cosy cafés and museums discovering hidden gems along the way.

Tour operators from: Denmark, France, Italy, Germany, the Netherlands, Sweden

Dates: 19-23 September 2022

Download the programme as a PDF here.

Local host & organiser:
Fjord Norway
Ms. Marianne Johnsen, marianne@fjordnorway.com

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Discover Autumn Aurora season in the North

Autumn is a colourful time, and the Northern Light might give us a show – if you are lucky. In the northermost region of Norway, Finnmark, there are two UNESCO world heritage sites to visit, in addition to exiting experiences as husky trip on wheels and a visit to the Sami, Europe's last indigenous people. Autumn is great for hiking, so make sure you bring your hiking shoes, as we cannot wait to take you on a trip or two.

Tour operators from: Denmark, France, Italy, Spain and the Netherlands

Dates: 26-30 September 2022

Download the programme as a PDF here.

Local host & organiser:
Jan Roger Eriksen, NordNorsk Reiseliv AS
janroger@nordnorge.com

FAM Trip 22 N. Northern Norway 26th–30th of September

Travel Trade - 22 N Northern Norway Alta North Cape….
Photo: Northern Norway Tourism Board

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FAM Trip - Mountains of Norway - Autumn colors and culinary experiences 2022

FAM Trip - Mountains of Norway - Autumn colors and culinary….
Photo: Mountains of Norway

Mountains of Norway – Autumn colours and culinary experiences

The tour operators on this wonderful autumn tour experienced the mountains exploding in colors. They could breathe the crisp, fresh air and tested foraging for wild berries and mushrooms.
The group had delicious meals locally produced and saw the wonders and colors of nature reflected on their spectacular plates. They visited and were guests to Skåbu mountain hotel, to Danebu Kongsgaard and to local mountain farms. The group also took a hike through peaceful forests to beautiful viewpoints and could lookout for wildlife.

Tour operators from: Germany, Denmark, Sweden, France

Dates: 26-30 September 2022

Download the programme as a PDF here.

Local host & organiser:
Mountains of Norway
Ms. Maria Johrde, maria@mountainsofnorway.com

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Visit Nordfjord & Visit Sognefjord

This FAM trip was themed around "A Taste of the Fall" and included a focus on culinary and autumn experiences. 11 operators participated from 8 different countries spending five days exploring both the Sognefjord and Nordfjord regions. Experiences included kayaking, RIB tours, fjord fishing and ascending the Loen Skylift to the top of Mt Hoven.

Tour operators from: France, Germany, USA, Canada, Norway, Belgium, Denmark, UK

Dates: 26-30 September 2022

Download the programme as a PDF here.

Local host & organiser:
Benedicte Stedje - benedicte@sognefjord.no
Beate Vik Hauge - beate@nordfjord.no

FAM Trip 22P - Visit Nordfjord & Visit Sognefjord, 26-30 September 2022

Fam trip 22P - Visit Nordfjord & Visit Sognefjord, 26-30….
Photo: Visit Nordfjord & Visit Sognefjord

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Pearls on a string, Visit Southern Norway.
Photo: Mona Konuralp

Pearls on a string – Visit Southern Norway

In this famtrip, we explored the white towns along the coast of Southern Norway — like pearls on a string.
Starting in Kristiansand before continuing to the towns of Lillesand, Grimstad, Arendal and Tvedestrand.
Local food, boat trips in the archipelago, guided walks, Ibsen Museum and a Seaweed safari were on the program.

Tour operators from: Norway, Sweden, Denmark, Switzerland

Dates: 22-25 September 2022

Download the programme as a PDF here.

Local host & organiser:
Visit Southern Norway
Mona Konuralp, mona@visitsorlandet.com

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Soft adventure activities in the Helgeland archipelago: biking, kayaking, and hiking

Helgeland is a unique destination filled with authentic culture and incredible nature experiences. In this fam trip, incoming and tour operators tried a range of activities such as hiking, biking, kayaking, fishing, a RIB safari, a cave visit, and a zip line. We uses bikes, ferries and public transport to get from place to place. The tour started in Brønnøysund and continued to the Vega archipelago (a UNESCO World Heritage site), and on to Herøy and Sandnessjøen, and ended in Mosjøen, the location of one of the world’s longest stone stairways.

Tour operators from: Norway, the Netherlands

Dates: 14th–18th of September 2022

Download the programme as a PDF here.

Local host & organiser:
Visit Helgeland,
Ms. Kristin Johansen, kristin@visithelgeland.com

Visit Helgeland - Gruppebilde, Øksningan

Visit Helgeland – Soft activities in the Helgeland….
Photo: VH_KJ

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Arctic Island Adventure – Harstad&Senja.
Photo: Julie Lauritzen, Visit Senja

Arctic Island Adventure – Harstad & Senja

Autumn in Northern Norway

On this trip, we explored mainland Norway’s two largest islands, Hinnøya and Senja. The stunning nature with mountains and fjords, with both untamed and gentle natural landscapes formed the frame of this trip.
This area is the perfect place for activities in nature, including hiking, biking, and more. Not to mention tasty culinary experiences from local producers!

Tour operators from: Denmark, France, Italy, Spain and the Netherlands

Dates: 12th–16th of September 2022

Download the programme as a PDF here.

Local host & organiser:

Lisbeth Hansen, Visit Harstad (lisbeth@visitharstad.no)

Julie Lauritzen, Visit Senja (julie@visitsenja.no)

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Norway with Icelandair (USA/CAN)

This FAM trip was conducted in partnership with Icelandair and brought eight operators from the US and Canada across Fjord Norway over six days, plus an additional two days spent in Iceland. Participants took advantage of the newly re-introduced Reykjavik-Bergen route which allowed them to explore Bergen before continuing onward to Hardangerfjord, Sognefjord, and ultimately Oslo before returning home via Iceland.

Tour operators from: USA & Canada

Dates: 9-16 September 2022

Download the programme as a PDF here.

Contact:
David DiGregorio - david.digregorio@innovationnorway.no

Fam trip - Norway with Icelandair (USA/CAN), 9-16 September….
Photo: Icelandair

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Visit Hardangerfjord – Autumn – Food and Culture.
Photo: Visit Hardangerfjord

Visit Hardangerfjord – Autumn – Food and Culture

Fjords, mountains and glaciers. Waterfalls, hundreds of thousands of fruit trees, and vibrant villages. The Hardangerfjord – the third-longest fjord in the world — contains the best Norway has to offer. With a rich culinary and cultural history, world-renowned icons and unique nature experiences, it is easy to understand why Hardanger has been a popular destination for hundreds of years.

This fam trip included visits to cider farms and local tastings, a RIB safari, and local food and cultural experiences.

Tour operators from: Norway and Denmark

Dates: 6th–9th of September 2022

Download the programme as a PDF here.

Local host & organiser:
Visit Hardangerfjord,
Ms. Hege Vedvik, hege@hardangerfjord.com

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Visit Voss & Visit Bergen

This FAM trip was themed around "high impact, low footprint" and included a focus on local culture and cuisine visiting the Bergen and Voss areas in Fjord Norway. Seven participants from six different countries spent four days exploring Bergen and Voss making use of sustainable transportation along the way and experiencing authentic cultural and gastronomic experiences.

This fam trip included visits to cider farms and local tastings, a RIB safari, and local food and cultural experiences.

Tour operators from: USA, UK, France, Denmark, Sweden, Netherlands

Dates: 5-8 September 2022

Download the programme as a PDF here.

Local host & organiser:
Gry Bystøl - gry@visitvoss.no
Rønnaug Nymark - ronnaug@visitbergen.com

FAM Trip 22G - Visit Voss & Visit Bergen, 5-8 September 2022.
Photo: Visit Voss & Visit Bergen

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Group picture - Fam trip - Visit Northwest.
Photo: Visit Northwest

Visit Northwest and Destination Ålesund Sunnmøre

The ultimate Roundtrip in the Northwest, focusing on public transport and longer stays in a year-round destination

Did you know that by hopping on the train in Oslo or at Oslo Airport to Dombås and then changing to the Rauma Railway lets you experience Norway in the most scenic way (in addition to being comfortable and sustainable)? On this trip, tour operators experienced the northwestern region of Fjord Norway, the county of Møre and Romsdal, known for some of Norway highest-rated attractions like the UNESCO Geirangerfjord, Ålesund, Åndalsnes, Trollstigen, and the Atlantic Road. The operators experienced them all, in addition to some adventure experiences like cycling up the Trollstigen road, and cultural experiences like the clipfish museum and, of course, a taste of fantastic local cuisine. The programme is based on what the hosts believe is “the ultimate roundtrip” — clients travelling by public transport and spending more time at each destination to explore more.

This fam trip included visits to cider farms and local tastings, a RIB safari, and local food and cultural experiences.

Tour operators from: Norway, Italy, France, Germany, Canada
Dates: 28th August – 2nd of September 2022

Download the programme as a PDF here.

Local host & organiser:
Destination Ålesund & Sunnmøre and Visit Northwest

Oddhild Breivik & Torunn Dyrkorn
oddhild.breivik@visitalesund.com, torunn@visitnorthwest.no

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Visit Lyngenfjord – Nature experiences and culture by the Lyngenfjord

The region between Tromsø, Alta and Finland is an area full of contrasts. From the majestic Lyngen Alps to the islands around Skjervøy and the deep valleys and inland wilderness to the east. The tour operators experienced a huge variety of spectacular nature.

They hiked one of northern Europe's deepest canyons, crossed the Gorsa bridge and visited the fishing village of Skjervøy. They also learned all about distilling whisky at the world's northernmost whisky distillery.

Tour operators from: Sweden, Germany, Denmark, Italy, Norway
Dates: 22nd August – 25th of September 2022

Download the programme as a PDF here.

Local host & organiser:

Visit Lyngenfjord

Ms. Marie Kr Angelsen
marie@visit-lyngenfjord.com

Visit Lyngenfjord - Nature experiences and culture by the….
Photo: Visit Lyngenfjord

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Fam.trip to Finnmark.
Photo: Eugenia Fierros / Visit Norway

Northern Norway - an Arctic gem of natural beauty

Located right at the border with Russia and Finland, there is plenty to both see and do in Kirkenes and the surrounding area. We brought operators from the Taiga forest in the South to the Tundra in the North, travelling through several climate zones and experiencing a variety of landscapes: forest, mountains, fjords, and the Barents Sea and coast.

Segment: Adventure

Tour operators from: Norway, Denmark, Germany, Sweden, United Kingdom, Spain, Italy, France, Netherlands

Dates: 09th–13th of December 2021

Download the programme as a PDF here.

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Explore the cultural, historical, and culinary highlights of the Trøndelag region

A beautiful journey through Trøndelag, also known as Central Norway. On this trip, operators stayed at some of the region’s best accommodations, learning more about exciting Viking history and getting into the holiday spirit at one of Norway’s most beautiful Christmas markets. Trøndelag and its biggest city Trondheim has been awarded The European Region of Gastronomy title for 2022 due of its many local food producers and long-standing culinary traditions. Operators learned more about the local food culture and sampled some of the best food products from the region.

Segment: Food and culture

Tour operators from: Germany, Belgium, Sweden, Denmark, Netherlands, UK

Dates: 10th-14th of December 2021

Download the programme as a PDF here.

Falstadsenteret in Innherred, during a famtrip to Trøndelag

Fam.trip to Trøndelag.
Photo: Anne Haga / Visit Innherred

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Kraftmuseet in Tyssedal from a Fjord Norway famtrip

Fam.trip to Fjord Norway 2021.
Photo: Marianne Johnsen / Fjord Norway

Culture in Fjord Norway

Fjord Norway, on the west coast of Norway, is a region full of contrasts. Known for its stunning fjord landscapes, with glaciers, roaring waterfalls and charming fjord cities, most people know it as a summer destination. The region offers a great diversity of cultural experiences, history and heritage, and exciting local food and drink. The Viking heritage, great collections of art by Norwegian painters like Munch and Astrup, exciting architecture along the National Scenic Routes and two philharmonic orchestras have their home in the region. In addition, well known artists like Kygo, Sigrid and Aurora also hail from Fjord Norway. Some of the best seafood in the world, lamb, cheeses, and fruits and berries, are among our specialities. Visit the Fjord Norway region in the wintertime and the experience will be very different: You get close to nature and experience the season and the weather travelling in the fjords in an unfamiliar season, providing a different but exciting experience.

Segment: Culture & Food

Tour operators from: Spain, Germany, Belgium, France

Dates: 24th–28th of November 2021

Download the programme as a PDF here.

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Culture - Explore the hidden gems of Southern Norway

Visiting Southern Norway is all about nature-based activities, cosy villages, local culture and history. This trip gives clients the best of local culture and culinary experiences. Easy to reach for our European guests. Southern Norway has it all!

Segment: Culture

Tour operators from: Norway, United Kingdom, Netherlands, Denmark

Dates: 18th–21st of November 2021

Download the programme as a PDF here.

Fam.trip: Explore the hidden gems of Southern Norway.
Photo: Mona Konuralp / Visit Southern Norway

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Fam trip to the Lyngenfjord region in Northern Norway

Fam.trip to the Lyngenfjord region.
Photo: Marie Baird / Visit Lyngenfjord

Outdoor winter activities in the Lyngenfjord area

The region between Tromsø, Alta and Finland is an are full of contrasts. From the majestic Lyngen Alps to the islands around Skjervøy and the deep valleys and inland wilderness to the east, you can find a huge variety of spectacular nature. Winter is one of the most impressive and stunning seasons of the year here, when the snow covers the beautiful, pristine Arctic landscape. Experience local and sustainable activities like dog sledding, snowshoeing and whale watching. Relax in our cosy lodges. If you are in luck, you can experience the northern lights in the evening. Welcome to a sustainable travel destination, suitable for both individuals and small groups.

Segment: Energy

Tour operators from: Nederland, Italy, France, Sweden, Norway, Germany, UK

Dates: 25th–29th of November 2021

Download the programme as a PDF here.

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Mosjøen & Bodø culture and food

A journey from the Stone Age to the European Capital of Culture 2024!

In 2024, Bodø will be the first European Capital of Culture north of the Arctic Circle! On this trip, we proudly show how it all began, and how our famous fjords and mountains were formed. You will experience the outdoors and learn how Norwegians have lived above the Arctic Circle for thousands of years. You will get to see a fast-growing, smart and sustainable city, where spectacular nature combines with modern city life, and amazing hotels and restaurants. And hopefully, you will also get to meet Lady Auroura, the northern lights!

Segment: Culture & Food

Tour operators from: Germany, Italy, Norway, France, Spain

Dates: 11th–15th of November 2021

Download the programme as a PDF here.

Craig Alibone Pâtisserie & Champagneria in Bodø in Northern Norway

Mosjøen & Bodø culture and food.
Photo: Julie Abelsen / Visit Bodø

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Webinars and famtrips from our destinations

Webinar Northern Norway Tourist Board.
Photo: Visit Norway Business

Travel Trade webinar: Northern Norway

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Webinar Southern Norway.
Photo: Visit Norway Business

Travel Trade webinar: Southern Norway

PLAY VIDEO

Webinar VisitOslo Region.
Photo: Visit Norway Business

Travel Trade webinar: Oslo Region

PLAY VIDEO

Webinar Fjord Norway.
Photo: Visit Norway Business

Travel Trade webinar: Fjord Norway

PLAY VIDEO

Webinar Trøndelag.
Photo: Visit Norway Business

Travel Trade webinar: Trøndelag

PLAY VIDEO

Webinar Mountains of Norway.
Photo: Visit Norway Business

Travel Trade webinar: Mountains of Norway

PLAY VIDEO

Mountains of Norway
Famtrip: King's Road Trail running program

(Duration: 22 minutes)

Mountains of Norway
Famtrip: Winter trekking

(Duration: 18 minutes)

Mountains of Norway
Famtrip: Youth travel

(Duration: 16 minutes)

Mountains of Norway
Famtrip: Biking

(Duration: 22 minutes)

Mountains of Norway
Famtrip: Hiking

(Duration: 24 minutes)

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Heritage, culture & culinary adventures in Fjord Norway

Discover Autumn Aurora season in the North

Mountains of Norway – Autumn colours and culinary experiences

Visit Nordfjord & Visit Sognefjord

Pearls on a string – Visit Southern Norway

Soft adventure activities in the Helgeland archipelago: biking, kayaking, and hiking

Arctic Island Adventure – Harstad & Senja

Autumn in Northern Norway

Norway with Icelandair (USA/CAN)

Visit Hardangerfjord – Autumn – Food and Culture

Visit Voss & Visit Bergen

Visit Northwest and Destination Ålesund Sunnmøre

The ultimate Roundtrip in the Northwest, focusing on public transport and longer stays in a year-round destination

Visit Lyngenfjord – Nature experiences and culture by the Lyngenfjord

Northern Norway - an Arctic gem of natural beauty

Explore the cultural, historical, and culinary highlights of the Trøndelag region

Culture in Fjord Norway

Culture - Explore the hidden gems of Southern Norway

Outdoor winter activities in the Lyngenfjord area

Mosjøen & Bodø culture and food

Webinars and famtrips from our destinations

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Mountains of Norway Famtrip: King's Road Trail running program

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Mountains of Norway
Famtrip: King's Road Trail running program

Mountains of Norway
Famtrip: Winter trekking

Mountains of Norway
Famtrip: Youth travel

Mountains of Norway
Famtrip: Biking

Mountains of Norway
Famtrip: Hiking