Sales and marketing tools
Everything you need to promote Norway
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We welcome travel professionals to use our marketing toolbox to promote Norway as a tourist destination effectively. Here, you will find information about our promotional materials, photo database, and partnership marketing initiatives.
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A taste of Norway
Recipes from south to north and east to west
In this recipe book you can discover how to make real Norwegian food and get insider tips on what different Norwegian regions can offer your foodie guests.
This wonderful country is worth a visit year-round. lf you like to enjoy delicious food while travelling, Norway is the right destination for you! From sweet treats like berries, waffles and juices, to cured meats and some of the world's best cheeses. And don't forget the fresh seafood: king crab, salmon and the famous Atlantic cod, skrei. Enjoy the new and traditional flavours of Norway.
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Brand Norway, photos and videos
Download a huge range of inspiring photos and videos free of charge, and find all the information you need about branding, including guidelines and downloadable logos, at content.brandnorway.no.
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Our fam trips
Experience selected Norwegian destinations up close and see what they have to offer first hand.
Arctic Autumn Northern Lights
Coastal- and Sami Culture in Lofoten and Vesterålen
This famtrip took the participants to a beautiful journey through some of the world’s most iconic islands – Lofoten and Vesterålen. Through this trip, they got examples as how to offer the best combination of outdoor activities with local culture and traditions, comfortable accommodation and culinary experiences.
Participants got insight on how Norwegians have lived above the Arctic Circle for thousands of years. The largest Viking longhouse ever found and excavated is found in Lofoten. The region is a paradise for those seeking outdoor activities and life-changing lights in unreal landscapes and is a perfect place to find peace and creativity. The Arctic light is truly spectacular with the Northern Lights visible from September to March, the crossover seasons, and the Midnight sun from May to August.
Tour operators & incoming operators from: Denmark, France, Germany, Italy, Netherlands, Norway, Sweden, and United Kingdom.
Dates: 25th-29th of September 2023
Download the programme as a PDF here
Local host & organiser:
Northern Norway Tourist Board
Jan Roger Eriksen, janroger@nordnorge.com
Olga Philippenko, Olga@nordnorge.com
Experience the Nordland Railway
This famtrip wanted to showcase the cultural and nature activities in the region of Trøndelag, with focus on the Norlandsbanen, a railway connecting Trondheim to the city of Bodø – above the arctic circle. The visit of the Nidaros Cathedral in Trondheim, kayaking down the Nidelven river, visit of the Stiklestad National Culture Center and guided hiking tours in Namsentunet were just one of the few activities on the program. Local food & highlighting local food tradition was also a strong element in the program.
Tour operators & incoming operators from: the Netherlands, Germany, Norway, Italy, Sweden, and Spain
Dates: 20th-25th of September 2023
Download the programme as a PDF here
Local host & organiser:
Trøndelag Reiseliv
Stine Teigen, stine@trondelag.com
Autumn Adventures in Fjord Norway
From September to November, there are fewer visitors and you can have some hidden gems almost all to yourself.This is also the time to experience another side of fruit farming along the Sognefjord, when the harvest season brings fresh juices, ciders and jellies to the dinner table. During this famtrip, participants discovered products in several destinations in Fjord Norway: Stavanger, Ryfylke, Haugesund & Haugalandet. They could enjoy cultural and culinary adventure such as fjord cruise on the Lysefjord, cultural walk in Sogndalstrand, beer tasting i Berentsen and food walk in Stavanger. Activities such as salmon safari, part of the via ferrata routes in Åkrafjorden, hiking trip next to the beach alongst the coastal landscape between Åkra and Ferkingstad were also on the menu.
lf you plan carefully according to the weather, you can experience mild autumn sun and vibrant colours in a wild landscape!
Tour operators & incoming operators from: France, Germany, Italy, Denmark, Switzerland, Netherlands, Norway
Dates: 4th-8th of September 2023
Download the programme as a PDF here
Local host & organiser:
Fjord Norway
Marianne Johnson, marianne@fjordnorway.com
Mountain cycling adventures
This famtrip invited tour operators specialized in cycling holidays to discover the biking routes around Dovre, Rondane and Jotunheimen National Parks. Tour de Dovre and Mjølkevegen cycling routes are well developed for biking and can easily programmed and sold with different add-ons. The participants biked every day with e-bikes, with organized luggage transports. They stayed at different types of accommodation, all from mountains lodges to bigger resorts with a SPA experience at Beitostølen.
In addition, the participants could get a taste of the local food that is served in the smaller mountain hotels & bigger resorts they visited.
Tour operators from: France, Spain, Belgium, Denmark, Germany and Switzerland
Dates: 27th of August-1st of September
Download the programme as a PDF here
Local host & organiser:
Mountains of Norway
Glenn Roar Berge, glenn@mountainsofnorway.com
Explore the beautiful Dovrefjell mountains and the vibrant city Trondheim
This famtrip explored the Trøndelag region, and in particular 2 exciting destinations, Trondheim and Oppdal. It combined culture, history and nature. Amongst others, the visit of the Britannia Hotel, a visit to the official Royal Residence and a historical and guided tour including the gothic Cathedral of Nidaros were on the menu in Trondheim. In Oppdal, focus was on the discovery of the possible hikes in the beautiful Trollheimen, tour on a gondola, visit to the activity park by Experience Oppdal and a musk ox safari. Local food was a strong theme during the entire trip, were participants dined at different types of restaurants all specializing in local food.
Tour operators & incoming operators from: Norway, France, Italy, Germany and UK
Dates: 24th-28th of August
Download the programme as a PDF here
Local host & organiser:
Trøndelag Reiseliv
Stine Teigen, stine@trondelag.com
Mountain adventures
During this famtrip the participants got to experience active & cultural activities in the region of Mountains of Norway. Ideal program for families, individual travelers, and smaller groups. Visit of the Valdres Folkemuseum, to the Borgund Stave Church, kayaking and canoeing, SPA experience in the Beitostølen Resort, hikes and an e-bike tour was on the program.
In addition, the participants could get a taste of the local food that is served in the smaller mountain hotels & bigger resorts they visited.
Tour operators from: Spain, Germany, Sweden, Belgium and France
Dates: 18th-23th of June 2023
Download the programme as a PDF here
Local host & organiser:
Mountains of Norway
Glenn Roar Berge, glenn@mountainsofnorway.com
Summer secrets and hidden gems in the Sognefjord, Sunnfjord and Bergen region
The Fjords are one of the most visited regions of Norway, but the aim of this trip was to unveil the unknow part of it. The group had the chance to discover some of the hidden gems of the region among mind-blowing fjord landscapes. All the senses have been stimulated among attractions and experiences that amaze and delight in sight and sound, taste, and touch.
Cosy accommodations, delicacies, adrenaline and… not to forget a visit to the lamas!
Tour operators from: Denmark, Norway, Sweden
Dates: 12th-16th of June 2023
Download the programme as a PDF here
Local host & organiser:
Fjord Norway
Marianne Johnsen, marianne@fjordnorway.com
Authentic coastal life in Hitra& Frøya and the vibrant city Trondheim
During this Famtrip, we embarked on a remarkable journey through Trøndelag, also known as Central Norway. Participants were treated to an exploration of Trondheim's vibrant culinary scene and awe-inspiring attractions, such as the magnificent Nidaros Cathedral, a testament to Norway's rich history. The tour then carried us to Hitra and Frøya, where we reveled in the serene coastal ambiance and indulged in diverse experiences, including island hopping, exploring charming fishing villages, and savoring seafood delicacies. From the vibrant allure of Trondheim to the tranquil authenticity of Hitra and Frøya, the region of Trøndelag is full of contrasts !
Tour operators from: Italy, Netherlands, Norway
Dates: 125th-29th of May 2023
Download the programme as a PDF here
Local host & organiser:
Explore Trøndelag
Stine Teigen, stine@trondelag.com
Winter adventures in Fjord Norway
Rumours has it that we are closed in winter… this famtrip showed you the quite opposite! During the winter months visitors come to experience nature away from the crowds. Find a peaceful moment by the winter fjord, try activities with or without skis and discover the culture and history of Fjord Norway. From the arrival in Ålesund until Nordfjord the participants experienced several winter activities, like winter kayaking, snowshoeing, skiing, as well as relaxing in a SPA hotel and enjoyed local food.
Tour operators from: Netherlands, Canada, France, Belgium, Denmark and Sweden.
Dates: 12th-17th of March 2023
Download the programme as a PDF here
Local host & organiser:
Fjord Norway
Marianne Johnson, marianne@fjordnorway.com
Lofoten Winter adventure for the active
The natural history and landscape of Lofoten are truly majestic and breath-taking, and the region is a mecca for those seeking inspiring walks, canoeing, diving, climbing, surfing, skiing, and lots more besides. The Arctic light at this time of the year is truly spectacular with the northern lights from September to March. Diverse activities could be experienced during this trip, such as sea safari, snowshoeing, ski touring, surfing, diving, and kayaking.
Tour operators & incoming operators from: Norway, Spain, United States, the Netherlands, France, Germany, and Sweden
Dates: 8th-11th of March 2023
Download the programme as a PDF here
Local host & organiser:
Destination Lofoten
Vegeir Selboe : vegeir@visitlofoten.no
Food and culture in Lofoten
LOFOTEN has been welcoming guests from near and far for hundreds of years and now it’s your turn to savour a taste of what Lofoten has to offer.
The natural history and landscape of Lofoten are truly majestic and breath-taking, and this famtrip made the participants discover the cultural & culinary offers the archipelago has to offer, such as the Lofotr Viking Museum, the Lofoten Seafood Center and Holmen Lofoten: a unique culinary restaurant.
Tour operators & incoming operators from: France, Sweden, United States, Italy, Germany, Spain, Denmark and United Kingdom
Dates: 23rd - 26th of February 2023
Download the programme as a PDF here
Local host & organiser:
Destination Lofoten
Vegeir Selboe : vegeir@visitlofoten.no
High impact - Low footprint: Winter in Fjord Norway
During the famtrip, we discovered the city of Bergen and the multiple activities the city can offer at this time of the year, such as: a trip to Mount Fløyen with the Fløibanen Funicular, a trip to one of the most influential silversmith of Norway, and a ice drink at the Magic Ice bar. Participants were encouraged to try the sauna & ice bathing in Nordnes Sjøbad! The tour continues to Voss & Myrkdalen, were skiing was on the agenda as well as the experiencing of Voss Gondol and discovering the unique wine cellar of Park Hotel Vossevangen.
Tour operators from: the United States, United Kingdom and Germany
Dates: 6th-10th of February 2023
Download the programme as a PDF here
Local host & organiser:
Visit Voss, gry@visitvoss.no
Visit Bergen, Paal Thunes, paal@visitbergen.com
Nature experiences and Northern Lights by the Lyngenfjord
The region between Tromsø, Alta and Finland is a region full of contrasts. From the majestic mountain range of the Lyngen Alps to the island around Skjervøy and the deep valleys and inland wilderness area to the East, you can find a huge variety of spectacular nature. On this famtrip, we experienced several soft activities, such as dog sledding, snowmobile tour and went on a whale safari.
Incoming tour operators & tour operators from: Norway, Italy and the Netherlands
Dates: 10th-13th of January 2023
Download the programme as a PDF here
Local host & organiser:
Visit Lyngenfjord
Richard Paulsen, richard@visit-lyngenfjord.com
Pure Winter Joy
Get into the winter spirit with undisturbed nature and local folk tales as we bring you to some unique and remote places in the Norwegian mountains. The participants explored beautiful winter landscapes of Jotunheimen and Rondane National Parks and activities such as dogsledding, snowshoeing and skiing with local guides. They could try out unique accommodation such as fairytale cabin at Sjodalen hyttetun and glamping in an arctic dome in Eco Camp Rondane.
Tour operators from: The Netherlands, United Kingdom, Sweden and Switzerland
Dates: 8th-12th of January 2023
Download the programme as a PDF here
Local host & organiser:
Mountains of Norway
Mr. Glenn Roar Berge, glenn@mountainsofnorway.com
Winter adventures around the Arctic Circle
Helgeland is perfect for winter adventures! Snow -capped peaks that tower over the Helgeland coast, and the unspoiled expanses of the inland mountain wilderness, make Helgeland ideal for a winter holiday.
Soft adventures and cultural experiences around Mosjøen, Mo i Rana and Støtt. You can expect cold snowy days at the inland and milder weather at the coast. Snowmobile, snowshoes, kayak and fishing are some of the planned outdoor activities, as well as visits to science centre and museum. You will also get a taste of the region’s culinary traditions. Welcome to Helgeland!
Tour operators & incoming operators from: the Netherlands, Germany and Norway
Dates: 20th - 20th of March 2023
Download the programme as a PDF here
Local host & organiser:
Visit Helgeland
Ms. Kristin Johansen, kristin@visithelgeland.com
Narvik- an Arctic Experience
The Narvikregion is situated in the northern part for Norway above the arctic circle and right under the Northern Lights Oval. Between steep mountains and narrow fjords with the astonishing arctic nature as a backdrop, the region offers a wide range of activities and experiences.
Several sights were included on this famtrip, such as a ride on the Arctic Train “Ofotbanen railway”, a spiritual Sami experience and dogsledding with Husky Isogaisa, and of course a visit to the world’s northernmost animal park, Polar Park.
Incoming operators from: Norway, Denmark and Sweden
Dates: 12th-15th of December
Download the programme as a PDF here
Local host & organiser:
Visit Narvik
Mr Thomas Berg-Nilsen, thomas@visitnarvik.com
Welcome to explore heritage, culture & culinary Christmas adventures in Bergen and Tromsø
Magic has never been more accessible. Swap drab and grey views for an authentic winter wonderland experience with a twin-centre city stay that lets you escape the English winter and embrace a whimsical Norwegian one. New realms of wonder and splendour awaits. Untouched landscapes that look like they’re straight from a Munch painting. Cuisine that's so fresh you can still feel the salty water that it was pulled from. The surreal and beautiful Northern lights (they’re on your bucket list for a reason). Enjoy the landscape and culture of the Fjord Norway region and then travel up north to experience the beauty and thrills of the arctic, from dog sledding to hunting down the famous Northern lights.
Tour operators from: United Kingdom, Germany, Spain and the Netherlands
Dates: 28th November - 2nd December 2022
Download the programme as a PDF here.
Local host & organiser:
Fjord Norway
Ms. Marianne Johnsen, marianne@fjordnorway.com
Northern Norway
Mr. Jan Roger Eriksen, janroger@nordnorge.com
Heritage, culture & culinary adventures in Fjord Norway
On this trip we experienced autumn in Fjord Norway with fresh mountain air in an open landscape among vibrant colours. We enjoyed local tasty cuisine and harvested fruit along the fjords with fewer tourists and bustle.
We travelled through scenic routes stopping in cosy cafés and museums discovering hidden gems along the way.
Tour operators from: Denmark, France, Italy, Germany, the Netherlands, Sweden
Dates: 19-23 September 2022
Download the programme as a PDF here.
Local host & organiser:
Fjord Norway
Ms. Marianne Johnsen, marianne@fjordnorway.com
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Visit Voss & Visit Bergen
This FAM trip was themed around "high impact, low footprint" and included a focus on local culture and cuisine visiting the Bergen and Voss areas in Fjord Norway. Seven participants from six different countries spent four days exploring Bergen and Voss making use of sustainable transportation along the way and experiencing authentic cultural and gastronomic experiences.
This fam trip included visits to cider farms and local tastings, a RIB safari, and local food and cultural experiences.
Tour operators from: USA, UK, France, Denmark, Sweden, Netherlands
Dates: 5-8 September 2022
Download the programme as a PDF here.
Local host & organiser:
Gry Bystøl - gry@visitvoss.no
Rønnaug Nymark - ronnaug@visitbergen.com
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Visit Northwest and Destination Ålesund Sunnmøre
The ultimate Roundtrip in the Northwest, focusing on public transport and longer stays in a year-round destination
Did you know that by hopping on the train in Oslo or at Oslo Airport to Dombås and then changing to the Rauma Railway lets you experience Norway in the most scenic way (in addition to being comfortable and sustainable)? On this trip, tour operators experienced the northwestern region of Fjord Norway, the county of Møre and Romsdal, known for some of Norway highest-rated attractions like the UNESCO Geirangerfjord, Ålesund, Åndalsnes, Trollstigen, and the Atlantic Road. The operators experienced them all, in addition to some adventure experiences like cycling up the Trollstigen road, and cultural experiences like the clipfish museum and, of course, a taste of fantastic local cuisine. The programme is based on what the hosts believe is “the ultimate roundtrip” — clients travelling by public transport and spending more time at each destination to explore more.
This fam trip included visits to cider farms and local tastings, a RIB safari, and local food and cultural experiences.
Tour operators from: Norway, Italy, France, Germany, Canada
Dates: 28th August – 2nd of September 2022
Download the programme as a PDF here.
Local host & organiser:
Destination Ålesund & Sunnmøre and Visit Northwest
Oddhild Breivik & Torunn Dyrkorn
oddhild.breivik@visitalesund.
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Visit Lyngenfjord – Nature experiences and culture by the Lyngenfjord
The region between Tromsø, Alta and Finland is an area full of contrasts. From the majestic Lyngen Alps to the islands around Skjervøy and the deep valleys and inland wilderness to the east. The tour operators experienced a huge variety of spectacular nature.
They hiked one of northern Europe's deepest canyons, crossed the Gorsa bridge and visited the fishing village of Skjervøy. They also learned all about distilling whisky at the world's northernmost whisky distillery.
Tour operators from: Sweden, Germany, Denmark, Italy, Norway
Dates: 22nd August – 25th of September 2022
Download the programme as a PDF here.
Local host & organiser:
Visit Lyngenfjord
Ms. Marie Kr Angelsen
marie@visit-lyngenfjord.com
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Northern Norway - an Arctic gem of natural beauty
Located right at the border with Russia and Finland, there is plenty to both see and do in Kirkenes and the surrounding area. We brought operators from the Taiga forest in the South to the Tundra in the North, travelling through several climate zones and experiencing a variety of landscapes: forest, mountains, fjords, and the Barents Sea and coast.
Segment: Adventure
Tour operators from: Norway, Denmark, Germany, Sweden, United Kingdom, Spain, Italy, France, Netherlands
Dates: 09th–13th of December 2021
Download the programme as a PDF here.
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Explore the cultural, historical, and culinary highlights of the Trøndelag region
A beautiful journey through Trøndelag, also known as Central Norway. On this trip, operators stayed at some of the region’s best accommodations, learning more about exciting Viking history and getting into the holiday spirit at one of Norway’s most beautiful Christmas markets. Trøndelag and its biggest city Trondheim has been awarded The European Region of Gastronomy title for 2022 due of its many local food producers and long-standing culinary traditions. Operators learned more about the local food culture and sampled some of the best food products from the region.
Segment: Food and culture
Tour operators from: Germany, Belgium, Sweden, Denmark, Netherlands, UK
Dates: 10th-14th of December 2021
Download the programme as a PDF here.
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Culture in Fjord Norway
Fjord Norway, on the west coast of Norway, is a region full of contrasts. Known for its stunning fjord landscapes, with glaciers, roaring waterfalls and charming fjord cities, most people know it as a summer destination. The region offers a great diversity of cultural experiences, history and heritage, and exciting local food and drink. The Viking heritage, great collections of art by Norwegian painters like Munch and Astrup, exciting architecture along the National Scenic Routes and two philharmonic orchestras have their home in the region. In addition, well known artists like Kygo, Sigrid and Aurora also hail from Fjord Norway. Some of the best seafood in the world, lamb, cheeses, and fruits and berries, are among our specialities. Visit the Fjord Norway region in the wintertime and the experience will be very different: You get close to nature and experience the season and the weather travelling in the fjords in an unfamiliar season, providing a different but exciting experience.
Segment: Culture & Food
Tour operators from: Spain, Germany, Belgium, France
Dates: 24th–28th of November 2021
Download the programme as a PDF here.
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Culture - Explore the hidden gems of Southern Norway
Visiting Southern Norway is all about nature-based activities, cosy villages, local culture and history. This trip gives clients the best of local culture and culinary experiences. Easy to reach for our European guests. Southern Norway has it all!
Segment: Culture
Tour operators from: Norway, United Kingdom, Netherlands, Denmark
Dates: 18th–21st of November 2021
Download the programme as a PDF here.
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Outdoor winter activities in the Lyngenfjord area
The region between Tromsø, Alta and Finland is an are full of contrasts. From the majestic Lyngen Alps to the islands around Skjervøy and the deep valleys and inland wilderness to the east, you can find a huge variety of spectacular nature. Winter is one of the most impressive and stunning seasons of the year here, when the snow covers the beautiful, pristine Arctic landscape. Experience local and sustainable activities like dog sledding, snowshoeing and whale watching. Relax in our cosy lodges. If you are in luck, you can experience the northern lights in the evening. Welcome to a sustainable travel destination, suitable for both individuals and small groups.
Segment: Energy
Tour operators from: Nederland, Italy, France, Sweden, Norway, Germany, UK
Dates: 25th–29th of November 2021
Download the programme as a PDF here.
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Mosjøen & Bodø culture and food
A journey from the Stone Age to the European Capital of Culture 2024!
In 2024, Bodø will be the first European Capital of Culture north of the Arctic Circle! On this trip, we proudly show how it all began, and how our famous fjords and mountains were formed. You will experience the outdoors and learn how Norwegians have lived above the Arctic Circle for thousands of years. You will get to see a fast-growing, smart and sustainable city, where spectacular nature combines with modern city life, and amazing hotels and restaurants. And hopefully, you will also get to meet Lady Auroura, the northern lights!
Segment: Culture & Food
Tour operators from: Germany, Italy, Norway, France, Spain
Dates: 11th–15th of November 2021
Download the programme as a PDF here.
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Webinars and famtrips from our destinations
Travel Trade webinar: Northern Norway
Travel Trade webinar: Southern Norway
Travel Trade webinar: Oslo Region
Travel Trade webinar: Fjord Norway
Travel Trade webinar: Trøndelag
Travel Trade webinar: Mountains of Norway
Related
Mountains of Norway
Famtrip: Youth travel
(Duration: 16 minutes)
Related
Mountains of Norway
Famtrip: Biking
(Duration: 22 minutes)
Related
Mountains of Norway
Famtrip: Hiking
(Duration: 24 minutes)
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