Sales and marketing tools
Everything you need to promote Norway
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We welcome travel professionals to use our marketing toolbox to promote Norway as a tourist destination effectively. Here, you will find information about our promotional materials, photo database, and partnership marketing initiatives.
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A taste of Norway
Recipes from south to north and east to west
In this recipe book you can discover how to make real Norwegian food and get insider tips on what different Norwegian regions can offer your foodie guests.
This wonderful country is worth a visit year-round. lf you like to enjoy delicious food while travelling, Norway is the right destination for you! From sweet treats like berries, waffles and juices, to cured meats and some of the world's best cheeses. And don't forget the fresh seafood: king crab, salmon and the famous Atlantic cod, skrei. Enjoy the new and traditional flavours of Norway.
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Brand Norway, photos and videos
Download a huge range of inspiring photos and videos free of charge, and find all the information you need about branding, including guidelines and downloadable logos, at content.brandnorway.no.
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Our fam trips
Experience selected Norwegian destinations up close and see what they have to offer first hand.
Photo: Fjord Norway
Heritage, culture & culinary adventures in Fjord Norway
On this trip we experienced autumn in Fjord Norway with fresh mountain air in an open landscape among vibrant colours. We enjoyed local tasty cuisine and harvested fruit along the fjords with fewer tourists and bustle.
We travelled through scenic routes stopping in cosy cafés and museums discovering hidden gems along the way.
Tour operators from: Denmark, France, Italy, Germany, the Netherlands, Sweden
Dates: 19-23 September 2022
Download the programme as a PDF here.
Local host & organiser:
Fjord Norway
Ms. Marianne Johnsen, marianne@fjordnorway.com
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Visit Voss & Visit Bergen
This FAM trip was themed around "high impact, low footprint" and included a focus on local culture and cuisine visiting the Bergen and Voss areas in Fjord Norway. Seven participants from six different countries spent four days exploring Bergen and Voss making use of sustainable transportation along the way and experiencing authentic cultural and gastronomic experiences.
This fam trip included visits to cider farms and local tastings, a RIB safari, and local food and cultural experiences.
Tour operators from: USA, UK, France, Denmark, Sweden, Netherlands
Dates: 5-8 September 2022
Download the programme as a PDF here.
Local host & organiser:
Gry Bystøl - gry@visitvoss.no
Rønnaug Nymark - ronnaug@visitbergen.com
Photo: Visit Voss & Visit Bergen
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Photo: Visit Northwest
Visit Northwest and Destination Ålesund Sunnmøre
The ultimate Roundtrip in the Northwest, focusing on public transport and longer stays in a year-round destination
Did you know that by hopping on the train in Oslo or at Oslo Airport to Dombås and then changing to the Rauma Railway lets you experience Norway in the most scenic way (in addition to being comfortable and sustainable)? On this trip, tour operators experienced the northwestern region of Fjord Norway, the county of Møre and Romsdal, known for some of Norway highest-rated attractions like the UNESCO Geirangerfjord, Ålesund, Åndalsnes, Trollstigen, and the Atlantic Road. The operators experienced them all, in addition to some adventure experiences like cycling up the Trollstigen road, and cultural experiences like the clipfish museum and, of course, a taste of fantastic local cuisine. The programme is based on what the hosts believe is “the ultimate roundtrip” — clients travelling by public transport and spending more time at each destination to explore more.
This fam trip included visits to cider farms and local tastings, a RIB safari, and local food and cultural experiences.
Tour operators from: Norway, Italy, France, Germany, Canada
Dates: 28th August – 2nd of September 2022
Download the programme as a PDF here.
Local host & organiser:
Destination Ålesund & Sunnmøre and Visit Northwest
Oddhild Breivik & Torunn Dyrkorn
oddhild.breivik@visitalesund.
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Visit Lyngenfjord – Nature experiences and culture by the Lyngenfjord
The region between Tromsø, Alta and Finland is an area full of contrasts. From the majestic Lyngen Alps to the islands around Skjervøy and the deep valleys and inland wilderness to the east. The tour operators experienced a huge variety of spectacular nature.
They hiked one of northern Europe's deepest canyons, crossed the Gorsa bridge and visited the fishing village of Skjervøy. They also learned all about distilling whisky at the world's northernmost whisky distillery.
Tour operators from: Sweden, Germany, Denmark, Italy, Norway
Dates: 22nd August – 25th of September 2022
Download the programme as a PDF here.
Local host & organiser:
Visit Lyngenfjord
Ms. Marie Kr Angelsen
marie@visit-lyngenfjord.com
Photo: Visit Lyngenfjord
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Photo: Eugenia Fierros / Visit Norway
Northern Norway - an Arctic gem of natural beauty
Located right at the border with Russia and Finland, there is plenty to both see and do in Kirkenes and the surrounding area. We brought operators from the Taiga forest in the South to the Tundra in the North, travelling through several climate zones and experiencing a variety of landscapes: forest, mountains, fjords, and the Barents Sea and coast.
Segment: Adventure
Tour operators from: Norway, Denmark, Germany, Sweden, United Kingdom, Spain, Italy, France, Netherlands
Dates: 09th–13th of December 2021
Download the programme as a PDF here.
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Explore the cultural, historical, and culinary highlights of the Trøndelag region
A beautiful journey through Trøndelag, also known as Central Norway. On this trip, operators stayed at some of the region’s best accommodations, learning more about exciting Viking history and getting into the holiday spirit at one of Norway’s most beautiful Christmas markets. Trøndelag and its biggest city Trondheim has been awarded The European Region of Gastronomy title for 2022 due of its many local food producers and long-standing culinary traditions. Operators learned more about the local food culture and sampled some of the best food products from the region.
Segment: Food and culture
Tour operators from: Germany, Belgium, Sweden, Denmark, Netherlands, UK
Dates: 10th-14th of December 2021
Download the programme as a PDF here.
Photo: Anne Haga / Visit Innherred
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Photo: Marianne Johnsen / Fjord Norway
Culture in Fjord Norway
Fjord Norway, on the west coast of Norway, is a region full of contrasts. Known for its stunning fjord landscapes, with glaciers, roaring waterfalls and charming fjord cities, most people know it as a summer destination. The region offers a great diversity of cultural experiences, history and heritage, and exciting local food and drink. The Viking heritage, great collections of art by Norwegian painters like Munch and Astrup, exciting architecture along the National Scenic Routes and two philharmonic orchestras have their home in the region. In addition, well known artists like Kygo, Sigrid and Aurora also hail from Fjord Norway. Some of the best seafood in the world, lamb, cheeses, and fruits and berries, are among our specialities. Visit the Fjord Norway region in the wintertime and the experience will be very different: You get close to nature and experience the season and the weather travelling in the fjords in an unfamiliar season, providing a different but exciting experience.
Segment: Culture & Food
Tour operators from: Spain, Germany, Belgium, France
Dates: 24th–28th of November 2021
Download the programme as a PDF here.
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Culture - Explore the hidden gems of Southern Norway
Visiting Southern Norway is all about nature-based activities, cosy villages, local culture and history. This trip gives clients the best of local culture and culinary experiences. Easy to reach for our European guests. Southern Norway has it all!
Segment: Culture
Tour operators from: Norway, United Kingdom, Netherlands, Denmark
Dates: 18th–21st of November 2021
Download the programme as a PDF here.
Photo: Mona Konuralp / Visit Southern Norway
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Photo: Marie Baird / Visit Lyngenfjord
Outdoor winter activities in the Lyngenfjord area
The region between Tromsø, Alta and Finland is an are full of contrasts. From the majestic Lyngen Alps to the islands around Skjervøy and the deep valleys and inland wilderness to the east, you can find a huge variety of spectacular nature. Winter is one of the most impressive and stunning seasons of the year here, when the snow covers the beautiful, pristine Arctic landscape. Experience local and sustainable activities like dog sledding, snowshoeing and whale watching. Relax in our cosy lodges. If you are in luck, you can experience the northern lights in the evening. Welcome to a sustainable travel destination, suitable for both individuals and small groups.
Segment: Energy
Tour operators from: Nederland, Italy, France, Sweden, Norway, Germany, UK
Dates: 25th–29th of November 2021
Download the programme as a PDF here.
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Mosjøen & Bodø culture and food
A journey from the Stone Age to the European Capital of Culture 2024!
In 2024, Bodø will be the first European Capital of Culture north of the Arctic Circle! On this trip, we proudly show how it all began, and how our famous fjords and mountains were formed. You will experience the outdoors and learn how Norwegians have lived above the Arctic Circle for thousands of years. You will get to see a fast-growing, smart and sustainable city, where spectacular nature combines with modern city life, and amazing hotels and restaurants. And hopefully, you will also get to meet Lady Auroura, the northern lights!
Segment: Culture & Food
Tour operators from: Germany, Italy, Norway, France, Spain
Dates: 11th–15th of November 2021
Download the programme as a PDF here.
Photo: Julie Abelsen / Visit Bodø
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Webinars and famtrips from our destinations
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