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Module 11:
What about sustainability and certifications
in Norway?

In Norway, we are proud of our stunning nature and outdoor culture. We are working hard to achieve a green transition in all industries, including tourism.

To help your clients who are interested in travelling more responsibly, look for the labels that show that a provider is striving to be more sustainable. You will learn all about them in this module!

Norway Expert logo

Hiking in Beitostølen.
Photo: Terje Rakke / Nordic Life AS /

Enterprise labels

Many Norwegian tourism businesses are labelled to show that they are a part of official certification schemes:

Ecotourism Norway logo

Ecotourism Norway
Awarded to businesses that hold a high international level in ecotourism.

Ecolabel Nordic Swan logo

Nordic Swan
The Nordic Swan indicates that a product satisfies strict requirements relating to energy efficiency, materials, and chemicals.


This certification requires holders to fulfil specific requirements relating to energy use, waste disposal, transportation, procurement, and the working environment.

Blue Flag logo

Blue Flag
A prestigious global label for beaches and marinas.

green Key logo

Green key
Global eco label for accommodation providers and attractions.

ISO 14001 logo

ISO 14001
Given to enterprises with a high-quality environmental management system pursuant to the ISO 14001 standard.

The green grass tuft symbol

On Visitnorway, you can search for eco-certified providers under Green Travel:

green Key logo

To help you recognise certified products easily, look for the green tuft of grass logo:

green Key logo

The labelling scheme Sustainable Destination

Destinations that can show that they are seriously striving to become more sustainable are awarded this label for a period of three years. This is a great initiative that encourages destinations to act in a more sustainable way.

While many destinations work hard to become more sustainable, only a few qualify for the honour of being certified. It takes years to obtain the standard – destinations must be able to offer the best possible experiences for their visitors, while reducing the negative impact of tourism. In addition, they must work continually to improve their business practices and relations to the local community and culture, in line with the principles of sustainability.

Although the label doesn't mean that these destinations are 100% sustainable, it does indicate that they have made a commitment to work hard towards becoming more sustainable.


green Key logo

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Find extra information on
A woman drinking from a waterfall in Beitostølen
Hiking in Beitostølen.
Photo: Terje Rakke / Nordic Life AS /

Map of certified destinations

Find destinations that are part of the Sustainable Destination certification scheme.

Labelled destinations
Suldal is located along the Scenic Route Ryfylke in Fjord Norway, a few hours from Stavanger and Haugesund. The area has been awarded the prestigious… Read more
From jumps and turns in Trysil bike arena, to rafting, climbing, and hiking – experience Trysil in summer! Read more
From culture and local goat cheese to downhill biking, ziplining and lots of hiking trails – outdoor adventures await in Geilo during summer. Read more
Step on world famous mountain plateaus like Preikestolen and Kjerag, and then challenge yourself on the 4444 steps of the wooden staircase of… Read more
More and more visitors come for the peace and quietness by more than 900 lakes, just interrupted by folk music and wild animals. Read more
Femund Engerdal
Discover amazing Åndalsnes, famous for its breathtaking landscapes and the Rauma Line, Europe’s most beautiful train journey. Read more
The Golden Road offers vibrant colours and fantastic landscapes. Explore nature, sample delicious local food, and try out some exciting… Read more
The Golden Road
Lyngenfjord and the Lyngsalpene mountain range are an Arctic area full of exotic and family-friendly outdoor activities that offer pure,… Read more
The mountains at Norefjell, just 90 minutes from Oslo, offer peaceful nature with a grand view. In winter, you can go skiing and snowboarding –… Read more
From close encounters with the weather and long forest walks, to the underwater restaurant “Under” and charming white-painted wooden… Read more
Lindesnes and Mandal
Visit the cradle of Norwegian folk traditions! Stop in charming villages, enjoy fun activities, and travel with a steamboat on the Byglandsfjord. Read more
Get ready for an Arctic adventure with whale watching, cool museums, hiking and snowshoeing. In Vesterålen, you can combine wow experiences with… Read more
From local food and mountains soaring above deep blue fjords to the midnight sun and the northern lights – discover the Arctic capital,… Read more
Discover Narvik, a town above the Arctic Circle where nature is your playground. Go hiking, skiing or climbing and experience the midnight sun in… Read more
Lofoten is known for excellent fishing, nature attractions such as the northern lights and the midnight sun, and small villages off the beaten track.… Read more
Teeming birdlife on Hornøya, an amazing snow hotel, dramatic wartime history, and a monument to witches in Vardø are among the many… Read more
Kirkenes and Eastern Finnmark
If you are craving thrilling adventures, extreme surroundings and Norwegian food specialities, Voss will not let you down. Read more
Sunnhordland has some of the most distinctive scenery in Fjord Norway. Folgefonna - Norway’s third largest glacier - is the icing on… Read more
The deep blue UNESCO-protected Geirangerfjord is surrounded by majestic, snow- covered mountain peaks, wild waterfalls and lush, green vegetation. Read more
According to National Geographic, the Besseggen ridge is one of the top 20 hikes in the world. Not surprisingly, it’s located in Valdres –… Read more
Rjukan is a UNESCO World Heritage Site located close to the Hardangervidda National Park. The area is known for Gaustatoppen mountain peak and the… Read more
Lillehammer is located in the lush Gudbrandsdalen valley in Eastern Norway and offers a mix of culture, family fun, and outdoor activities. Read more
Discover the UNESCO World Heritage site Røros. This traditional town is a certified Sustainable Destination and one of the oldest towns of… Read more
The Svalbard Islands are located in the Arctic Ocean, halfway between Norway and the North Pole. Here, you will find untouched arctic wilderness and… Read more
Svalbard islands
In the pipeline
From the Vikings to the tourists of today, people have always flocked to Tønsberg, Norway's oldest city. Located about an hour's… Read more
Tønsberg and Færder
From underwater safari and modern camping to art and a science centre – discover the coastal town famed for its buzzing city centre and idyllic… Read more
Explore urban beach life in Norway’s southernmost city! Kristiansand also has a vibrant cultural scene and exciting activity parks and museums. Read more
In family-friendly Nesbyen, you get close to nature no matter if you’re skiing, hiking, biking or walking around in your swimwear. Read more
In the village of Gol in Hallingdal, you’ll find both tranquil nature experiences and action-packed adventures for the whole family – all… Read more
Bring your kids to Hallingdal feriepark, go mountain biking on some of the country’s best tracks, or walk through the mountains in search of… Read more
Go hiking and kayaking under the midnight sun, or skiing and dog sledding under the northern lights. Or simply kick back and enjoy some of the most… Read more
Senja and Central Troms
Far above the Arctic Circle, the North Cape offers arctic adventures like dog sledding under the northern lights, and never-ending daylight in the… Read more
North Cape
Bodø is home to the world’s strongest maelstrom Saltstraumen. The largest city in Nordland is also just a boat ride away from the old… Read more
In the city of Alta you can experience Sami culture up close, see UNESCO protected rock carvings, sleep in a ice hotel or hunt for the northern light. Read more
From soaring peaks and glaciers to deep fjords – nature is the main attraction in Nordfjord. Go hiking, surfing and paddling or relax at a spa.… Read more
Norway’s longest fjord, Sognefjorden, is surrounded by spectacular nature. In this part of Fjord Norway, you can experience fjord safari,… Read more
Although it's the second-biggest city in Norway, Bergen is packed with small town charm. Read more
The charming little coastal town of Kragerø is set in beautiful surroundings in Eastern Norway. Discover a fabulous cluster of islands in… Read more
Jotunheimen is a massive mountain area in Eastern Norway, home to Norway’s two highest mountains, Galdhøpiggen and Glittertind. Other… Read more
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    Statens Kartverk, Geovekst og kommuner - Geodata AS

    eLearning - What about sustainability in Norway?
    Get a summary of the module here Wrap-up with Isabel Sustainability
    in Norway

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    When you are looking for more responsible choices for your clients, you may come across the Sustainable Destination symbol. What must the destinations do to achieve this label? Select all the alternatives you think are correct.

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    Reindeers in Norway
    Photo: Arne Nohr