Many Norwegian tourism businesses are labelled to show that they are a part of official certification schemes:
Awarded to businesses that hold a high international level in ecotourism.
The Nordic Swan indicates that a product satisfies strict requirements relating to energy efficiency, materials, and chemicals.
This certification requires holders to fulfil specific requirements relating to energy use, waste disposal, transportation, procurement, and the working environment.
A prestigious global label for beaches and marinas.
Global eco label for accommodation providers and attractions.
Given to enterprises with a high-quality environmental management system pursuant to the ISO 14001 standard.
The green grass tuft symbol
On Visitnorway, you can search for eco-certified providers under Green Travel:
To help you recognise certified products easily, look for the green tuft of grass logo:
The labelling scheme Sustainable Destination
Destinations that can show that they are seriously striving to become more sustainable are awarded this label for a period of three years. This is a great initiative that encourages destinations to act in a more sustainable way.
While many destinations work hard to become more sustainable, only a few qualify for the honour of being certified. It takes years to obtain the standard – destinations must be able to offer the best possible experiences for their visitors, while reducing the negative impact of tourism. In addition, they must work continually to improve their business practices and relations to the local community and culture, in line with the principles of sustainability.
Although the label doesn't mean that these destinations are 100% sustainable, it does indicate that they have made a commitment to work hard towards becoming more sustainable.
Find destinations that are part of the Sustainable Destination certification scheme.
Wrap-up with Isabel
Test your knowledge
Finished the module? Check your knowledge by taking the test below.
When you are looking for more responsible choices for your clients, you may come across the Sustainable Destination symbol. What must the destinations do to achieve this label? Select all the alternatives you think are correct.
Well done! Destinations are evaluated on many aspects of their business, and it takes years to achieve the Sustainable Destination award. They have to demonstrate both that they strive to keep the negative impact of tourism to a minimum and work to strengthen the local community and culture.