Norway’s Position as a Holiday Destination

What does the brand tracker measure?

Weekly, Innovation Norway tracks the interest for Norway as a holiday destination in Sweden, Denmark, France, United Kingdom, Germany and The Netherlands. We also track how Norwegians perceive holidays in their own country. Norway has a well established position when it comes to nature-based tourism, but do we successfully fill nature with valuable associations? Do target groups associate a Norwegian holiday with city-experiences, interesting culture and history, quality food and drink and welcoming locals?

Nature is secondary

Many of those that visit us today come to Norway to experience culture and nature. They look after one or two cultural activities, often in combination with activities in nature. The wish to experience culture is secondary. 

 Different types of holidays - generally and in Norway

In the brand tracker we also look at the general interest for different ways of vacationing. How many are interested in a skiing holiday, hiking, fishing, or cultural and city experiences? How big is the interst for local culture and ways of living? Last but not least; how importnat is the environment when choosing a destination and forms of transportation, and is a holiday in Norway considered a sustainable alternative?