Visit Norway Insights

Visit Norway Business

At Visit Norway Insight, we share market and professional knowledge, tools and news about current issues. This is a digital toolbox that you can use freely - regardless of whether you have a tourism company, work for a destination office, or in one way or another work with or for the Norwegian tourism industry.

National Tourism Strategy 2030

Norway to restart tourism with a bold, greener vision

As plans to reopen tourism in Europe start to take shape, Visit Norway, with inputs from the Norwegian travel industry, presented a new, ambitious national tourism strategy in Oslo this week.

The strategy was commissioned by the Norwegian government in January 2020, and it has now been handed over to the Minister of Trade and Industry, Iselin Nybø.

Visit Norway and the Norwegian travel industry used the forced break following the restrictions of the pandemic to work on rebuilding the industry in a better, more sustainable way, focusing on being part of the solution to the climate crisis.

One of the main initiatives in the national tourism strategy is the industry’s commitment to a 50% reduction of its climate emissions by 2030 (based on 2019 levels), and in reducing annual transport emissions by 10%. This does not affect the country’s growth ambitions for tourism neither in export income nor in employment rates.