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Norwegian: Visit Norway Innsikt

National Tourism Strategy 2030

National Tourism Strategy 2030

Norway to restart tourism with a bold, greener vision

As plans to reopen tourism in Europe start to take shape, Visit Norway, with inputs from the Norwegian travel industry, presented a new, ambitious national tourism strategy in Oslo this week.

The strategy was commissioned by the Norwegian government in January 2020, and it has now been handed over to the Minister of Trade and Industry, Iselin Nybø.

Visit Norway and the Norwegian travel industry used the forced break following the restrictions of the pandemic to work on rebuilding the industry in a better, more sustainable way, focusing on being part of the solution to the climate crisis.

One of the main initiatives in the national tourism strategy is the industry’s commitment to a 50% reduction of its climate emissions by 2030 (based on 2019 levels), and in reducing annual transport emissions by 10%. This does not affect the country’s growth ambitions for tourism neither in export income nor in employment rates.

Read the full press release on Mynewsdesk


Coronavirus - barometer 2021-22

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Sustainability in tourism means taking care of the needs of people living today, without destroying future generations' opportunities to meet their needs. We work with sustainable tourism at a national level, and assist the tourism industry in their sustainability development.
Read more about our work on sustainability here.