Norway to restart tourism with a bold, greener vision
As plans to reopen tourism in Europe start to take shape, Visit Norway, with inputs from the Norwegian travel industry, presented a new, ambitious national tourism strategy in Oslo this week.
The strategy was commissioned by the Norwegian government in January 2020, and it has now been handed over to the Minister of Trade and Industry, Iselin Nybø.
Visit Norway and the Norwegian travel industry used the forced break following the restrictions of the pandemic to work on rebuilding the industry in a better, more sustainable way, focusing on being part of the solution to the climate crisis.
One of the main initiatives in the national tourism strategy is the industry’s commitment to a 50% reduction of its climate emissions by 2030 (based on 2019 levels), and in reducing annual transport emissions by 10%. This does not affect the country’s growth ambitions for tourism neither in export income nor in employment rates.
Read the full press release on Mynewsdesk
Sustainability in tourism means taking care of the needs of people living today, without destroying future generations' opportunities to meet their needs. We work with sustainable tourism at a national level, and assist the tourism industry in their sustainability development.
Read more about our work on sustainability here.
The Tourism sector is hit hard by the Covid-19 pandemic, and most of us face a lot of uncertainty around what our world will look like next month, next week, and even tomorrow.
Visit Norway is part of Innovation Norway, which is the Norwegian Government's most important instrument for innovation and development of Norwegian enterprises and industry.
At these times, this effort is more important than ever. With our financial instruments, and an economic stimulus package from the Government as a valuable addition in today’s situation, our advisors at the Innovation Norway regional offices work hard at serving the tourism companies, as well as other kinds of businesses, with the best economic aid, and support. Continue reading