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International Ski Competence & Workshop day Digital 2024

Are you ready for some snow-tastic fun? Join us for our digital ski workshop and competence day, where you can meet with Norwegian skiing destinations and operators who know how to make your winter dreams come true. Whether you are into alpine, cross-country, or ski-touring, you will find something to implement into your programs. Learn about the latest trends and market insights, chat with like-minded skiing enthusiasts, and book one-on-one meetings with potential partners. Don't miss this unique opportunity to discover the best of Norway's skiing adventures!


The previous digital ski-workshop was in January 2021, with more than 50 buyers from Europe and almost 40 Norwegian suppliers participating. The aim is to develop Norway further as a winter destination where skiing is a possibility for all. 

Who are the buyers? 

Tour operators, incoming operators, OTA's who are: 

  • Already selling into the adventure segment and who would like to develop their offer in winter with skiing as an element of the tour.
  • Already selling skiing holidays in general
  • Already selling soft adventure activities in winter and would like to add skiing as a "soft adventure" in their winter packages

Who are the suppliers?

Activity companies, destination companies, accommodations, incoming operators regional, incoming operators national.
We would like suppliers offering skiing products, such as alpine & cross-country skiing and ski-touring. The skiing experience should be possible to combine with other winter activities in the destination, for example snowshoeing, sledging and dog-sledging. Suppliers should be able to highlight the uniqueness of skiing-adventure in their destination compared to other well-known European destinations.

Famtrips Winter 2025 

We will organise famtrips in cooperation with destination companies in Norway, highlighting the different skiing products Norway has to offer, between January - March 2025. These are offered free of charge and workshop participants will be prioritized. More information on when and how they will be arranged will follow.

Tentative program

Day 1: - Competence day
1 hour webinar for the suppliers with trends and market insights
1 hour webinar for the buyers on trends and the potential for developing the skiing related activities in their portfolios
1 hour with chat rooms for all participants, with different themes where participants can meet and talk about common topics of interest. For example, chat room on Alpine skiing, chat room on Cross country skiing and chat room on Ski touring. A moderator will be present in each room. 

Day 2: Workshop day
Online workshop during the day with pre-booked one to one meeting, 

Technical information

Price: free of charge. 
No-show fee: No-show will be charged with a fee of 150 Euros.

Participation in the digital competence day
Participation in the B2B workshop day
Access to Product Manual 

Does not include: 
Internet and necessary IT equipment to connect to the platform

Registration for the workshop & competence webinar is 25th of September 2024
Please contact your market representative for any questions. 

Ingunn Sakshaug

Market Specialist Denmark, Netherlands, Belgium & Asia

+47 926 04 452

Send email

Sandra Martinsson

Specialist UK

Eugenia Fierros

Market specialist, Spain

Marco Bertolini

Specialist Italy

Ulrike Katrin Peters

Specialist in Germany, Switzerland, Austria

Sandra Olsson

Travel Trade Specialist Sweden

Siri Tallaksen

Specialist Norway

+47 952 21 491

Luca Bocci

Specialist other markets

Léa Pinsard

Specialist France

Register here