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The Netherlands & Belgium

B2B Meetings activities

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NL Pioneering Sustainability

Technical Information

Price: EUR 2000,- ex VAT for participation per supplier


  • Participation for 1 person
  • Time to present products/destination, networking with new and motivated buyers in the Netherlands and Belgium.
  • Transfer between countries. 
  • Meals during the events. 

Does not include:

  • Flights and accommodation
  • Public transport costs to/from airport
  • Meals outside of the scheduled program.

Minimum/maximum number of participants:
Maximum 4

Background & Goals

Norway is more than just «beautiful», and Pioneering Sustainability is one of the four defined stories within Brand Norway. Through marketing and proactive approach to new contacts we will attract customers interested in learning about Norway as a foreward-leaning and relevant destination, offering internationally recognized competence-networks, sustainable businesses and sustainability certified regions.

Suppliers must relate to the storytelling of Norway as pioneers in sustainability and clearly show how their destination or business is working with sustainability.

The event will consist of plenum presentations from Innovation Norway, Visit Norway and partners before individual meetings and networking activities.

The goal with the event is to

  • Inspire 10 contacts new to this subject in the Netherlands 
  • Inspire 10 contacts new to this subject in Belgium 
  • Quality approve 10 contacts for a (technical) famtrip fall 2020

Type of activity

B2B event / B2B network

We are introducing a new story about Norway through marketing, a live event and a famtrip. The event highly focuses on networking with new and motivated relations. 

Who is this for? 

  • Destinations/Convention Bureaus
  • Hotel
  • Venues
  • DMCs
  • PCOs
  • Product/activity providers
  • Highly appreciated providers who work with leisure clients 

This activity is for suppliers already working in the Dutch and Belgian meetings market. 

Suppliers must be able to show how they work with sustainability through company visions, products and/or connected experiences. 

Example: Is your business eco-certified or takes measures to deliver to a sustainability minded client? Does your destination have internationally interesting research environments or businesses to promote?


Type of clients: 

  • Meeting planners/corporate
  • Incentive houses (representing several companies)
  • Event agencies 
  • Incentive agencies
  • PCOs

We are aiming to attract companies with interest in learning about and developing programs in Norway with sustainability in focus. 

Buyers and/or their clients have a sustainability mindset. They should be interested in for example developing knowledge sharing or educational programs, focus on local food and resources, or programes based on wellness and use of natural resources. 

NL Visit Norway Connect

Technical Information

Price: EUR 550,- ex VAT per company (max 2 participants) for 1 day in the Netherlands + EUR 250,- per company (only as add-on) for 1 day in Belgium.


  • Market seminar 
  • Speed date workshop
  • Access to market manual
  • Lunch
  • If participating in Belgium: dinner and transport from NL to BE

Does not include:

  • Accommodation
  • Flights
  • Meals outside of the scheduled program.

Minimum/maximum number of participants:
Minimum 10 and maximum 25

Background & Goals

We see a need for a professional B2B meeting arena for Norway in the market. We therefore invite all our clients (touroperators, travel agents, MICE contacts) into one single arena, where they can be educated, inspired, make new business and network, all according to their different needs.


-Educate a minimum of 10 new touroperators and/or travel agents about Norway as a holiday/business destination
-Ensure good quality meetings (overall average rating 8+)
-Ensure relevant partners (overall average rating 8+)


Type of activity

B2B workshop / B2B event

Visit Norway Connect will consist of different sessions, including, but not limited to: a speeddate workshop, a seminar, presentations etc. 

We do this to ensure that "new" clients get inspired, whereas at the same time more "mature" clients find an arena to do business in. 

Who is this for? 

Including, but not limited to:

  • Activity companies 
  • Attraction
  • Carrier
  • Destination/Convention Bureau
  • Hotel
  • Other accommodation
  • Incoming operator / DMC - regional
  • Incoming operator / DMC -national

Highly encouraged to apply are providers who:

  • work both with MICE and leisure clients
  • offer sustainable products
  • have efficient online booking solutions and/or ad-hoc availablility
  • offer cabins/huts

The demand for wintersports productcs/activities such as freeriding, skitouring and alpine skiing is relatively low, and the same goes for high-end and luxury products. There are other niche arenas that are a better fit for these providers (request us directly for more info). 



Type of clients: 

  • Tour operator
  • Travel agency
  • Event agency
  • Independent agents

We will invite all types of companies, and split them into different sessions throughout the event. Our goal is for you to meet the companies that are relevant for your product.

We invite clients from all over The Netherlands and Belgium, some are "mature" and have been selling Norway for years, and some are willing, able and ready to start selling. Warm leads only. 

We invite both leisure and MICE clients.