- Meetings, presentations and content
- Food and drink
Does not include:
- Flights and transportation
Background & Goals UK Forums
In the UK there are a number of events arranged by the big publishing houses throughout the year. The events take place over 2-3 days and are a mixture of face-to-face pre-arranged meetings, presentations and networking. These are excellent places to promote Norway, meet new customers and to network with existing customers. It is important to spread Norway’s participation at these events throughout the year so that we are visible in many places as Norway is still an unknown destination and we must work to be top-of-mind. We have previously only targeted forums that focus on agencies, but we tested a forum targeting corporates in 2019 and will continue to try this for 2020 as it is very difficult to meet corporate planners, yet they often have the final say in determining destinations. We have prioritised the forums that are either new or that we see as particularly suitable for new entrants to the UK market, as long standing partners know many of the established platforms.
The goal for this opportunity is to meet new customers interested in Norway, network and inform existing customers about news in Norway. We also expect 5 good leads per event.
Type of activity
The reason we choose this type of activities is that the publishing houses have the database and the budget to create events that MICE agencies want to attend; hence you meet some of the best in the business. The events match you with relevant buyers and are very sociable making it easy to form lasting relationships with UK buyers. Personal relationships are very important in the UK market.
By spreading Norway’s attendance across many of these event we also ensure we are visible in the market throughout the year.
M&IT Corporate forum Who is this for?
- Hotel chaings
Many corporates book their hotels directly and then get DMCs to arrange the ground programme. This is therefore a forum particularly suitable for hotels chains.
Link for 2019 event:
Type of clients:
- Meeting planners/corporate
This event which brings together suppliers and senior personnel from leading blue-chip corporate companies in an interactive mix of work, fun, education and competition, creativity and inspiration. Many corporates book their hotels directly and then get DMCs to arrange the ground programme. This is therefore a forum particularly suitable for hotel chains.