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B2B Meetings activities

UK Destination Discovery Windson race

Technical Information

Price: Main partners (Destination/Convention Bureau): GBP 2.200,- ex VAT 
Price for supporting partners (DMCs, hotels) GBP 800,- ex VAT 


  • Reqruitment of pre-qualified partners
  • Venue
  • Food and drink on the day

Does not include:

  • Accommodation
  • Flights
  • Transfers to/from airport 
  • Any expences outside the racing event

Minimum/maximum number of participants:
Maximum 2 main partners and 2-3 supporting partners. 

Back to Market page & contact information

Background & Goals

This is an event where we invite up to 25 pre-qualified buyers to a day at the races. The first part of the day is business where IN and its partners present Norway and the partners products. Then a simple lunch is served before the racing commences. This is a great way to present The Norwegian offering to british buyers and get personal contacts. Racing is a social event and it makes networking very easy.

Introduce Norwegian partner to 25 pre-qualified meetings contacts.

Type of activity

B2B networking event

Norway is still an unknown destination amongst many British agencies. This is an excellent way to get in front of the buyers and showcase your product and spend several hours with the buyers getting new contacts in the UK.

Who is this for? 

  • Hotel 
  • Destination/Convention Bureau
  • DMCs

Destination Discovery Windsor race court

We will host a box at the Windsor Horse Races where we will invite approx. 25 Meetings planners; mainly agencies. These are not the biggest agencies in the  industry, but they are small to medium sized as larger agencies ofte do not let their staff attend event during the day. However, the benfit with this size agencies is that you ofte get access to senior staff and agency owners.

This event would work well with a combination of 2 destinations and DMCs/Hotels from the same region. 

Type of clients: 

  • Meeting planners/corporate
  • Incentive houses (representing several companies)
  • Event agencies

The customers are small/medium sized agencies and corporates  that have expressed an interest in Norway. They are asked to state their interest in Norway prior to be accepted.