Although the UK market is facing great uncertainty due to Brexit, the MICE industry reports a good start to the first half of 2019. The UK remains one of the biggest markets in the world and many UK agencies service the world rather than just the domestic market so the UK will continue be a market with great potential.
In the UK they tend to look for direct flights for conferences/meetings, whilst for incentives they are more receptive to the idea of inter-connecting flights or longer transport times. There has been a trend in the market towards focus on wellness and sustainability is high on people's agenda. High-end hotels or unique hotels are important when planning incentive trips as are "money-can't-buy experiences"
The UK market is big and complicated, so it is important that partners have the resources to follow up over several years. Personal relationships is still important in the market.