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Sweden: Meetings

Meetings - Sweden



Norway’s accessibility from Sweden has great potential, and with the trend of “flygskam” we can se a change also in the MICE industry. This is something we wish to answer too. We also se the trend of wellness in the form of no alcohol on the agenda – cost wise good for Norway. All agents focus on achieving goals and make a change for their client – you don’t execute a meeting with out a purpose.

In the Swedish market, the customer generally ask for transportation by train/buss or direct flight connections. This kind of requests are increasing. In addition, they ask for nature-based activities in combination with an inspiring agenda to reach the goals for the MICE activity and also the goals of the client. 

The Swedish market is especially interesting for destinations with direct flights and destinations accessible with other means of transportation than airplane from Sweden. 

Sandra Olsson
Sandra Olsson
Bransjespesialist Sverige