MICE business from Russia is becoming highly professional with a number of companies specialising only in the MICE sector.
2021 looks like a much more positive year, due to the fast roll-out of the vaccine programme in Russia which already started in early December and the anticipated opening of the Russian borders by April-May 2021.
Many Russian consumers have started to realise the true value of the professional travel industry in terms of providing information and support to travellers. Many Russians feel safer travelling under the guidance of their known travel company rather than an international, impersonal booking engine.
As the Russian MICE market is still developing it is a great chance for the Norwegian MICE industry to grab this opportunity and to make suitable returns on their investment. Norway has a great potential to organise the variety of incentive trips for the Russian market.
We believe Russian MICE industry is able to deliver measurable results to our partners.