MICE business from Russia is already a multi-million segment, estimated to be worth more than €500 million per year.
In it's early years it did not following traditional mechanisms and developed in its own style. The Russian Meetings and Incentive sector is now becoming highly professional with a number of companies specialising only in the MICE sector. The number of professional Corporate Buyers is also increasing.
As the Russian MICE market is still developing it is a great chance for the Norwegian MICE industry to grab this opportunity and to make suitable returns on their investment. Norway has a great potential to organise the variety of incentive trips for the Russian market.
We believe Russian MICE industry is able to deliver measurable results to our partners.
Our B2B Activities with partners