The Meetings, Incentives, Conferences and Exhibitions business in Russia is growing and Innovation Norway in Russia could provide a professional and cost-effective platforms for Norwegian suppliers to meet the key players in this market.
More and more Russian companies are returning to "normal" life, allowing employees to work from the office, hold meetings and events. The demand for personal communication is very high.
However, many companies prefer small events to minimize risks. If before the pandemic, companies gathered all their partners together, now they organize more individual meetings.
Hybrid formats become more popular due to pandemic in Russia. The events that combine an online format within the business part and an offline entertainment program, such as a gala dinner, are in demand.
Experts noted that 99% of business events in the first quarter of 2021 were held in Russia. A small number of motivational programs were organized in Turkey and the United Arab Emirates.
We do not expect a full recovery of the MICE market in the situation with closed borders in Europe and a number of other countries until the end of 2022. Although there is already interest in holding events, for example, in Greece in September, we also expect that Egypt, the UAE and Turkey will be in demand.
However, the main focus for MICE activities in 2021 will be the Russian market, including the regions.
The most frequent business events were held by pharmaceutical, FMCG and IT companies, as well as representatives of the mining and manufacturing industries, and energy.
As the Russian MICE market is recovering and still developing it is a great chance for the Norwegian MICE industry to grab this opportunity and to make suitable returns on their investment.
Norway has a great potential to organise the variety of incentive trips for the Russian market.
We believe Russian MICE industry is able to deliver measurable results to our Norwegian partners.
Digital Norwegian MICE workshop
October 19.th - 20th we plan for a Digital Norwegian MICE workshop in Russia.
For more information, please read this page: B2B aktiviteter Russland
Market insight March/April 2021:
Reports from 2020: