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Train Flåm
Train Flåm
Train Flåm.
Photo: Torild Moland
Train Flåm.
Photo: Torild Moland

B2B Activities: Sweden

2022
Lisen Espeland
Lisen Espeland
Seniorrådgiver - B2B Sverige

Activities in 2022

View our planned international activities here, where relevant Swedish clients are invited to attend.
View our digital activities here (on demand). 


 

B2B market reports

Sweden - Market update 20 Sept 2022



 

Meet Sweden and get a status update about the market!

Click here to join the meeting 

When: 
Tuesday 20th of September at 10:00

Just meet up, no registration needed

Gastronaut Norge – workshop to introduce “Food tourism” (måltidsturism) in Norway

DATES: 18 October

Register here

Ambitions

  • This activity will help us reach out to the relevant tour operators we wish to work with in the long term.
  • This activity will help up educate the local travel trade in the direction of our strategy.
  • This activity will help generate sales and help the Norwegian tourism industry get back on track quickly after 2 years of the pandemic
  • This activity will help the Norwegian tourism industry develop the right products for our international guests, by keeping up with the market situation
  • This activity will help the Norwegian tourism industry to adapt its products to our strategy and get an understanding of how to implement changes in a B2B perspective.

Sustainability

The activity is part of our strategy to introduce “Måltidsturism” (culinary tourism) in Norway. How can we implement this important segment to our market and make sure it becomes a selling point, rather than just an inspiration point. The seminar held within this workshop will be led by Eva Jilkén, an expert in this field. 

Participants – suppliers

  • Activity companies 
  • Attraction
  • Carrier
  • Destination
  • Hotel
  • Other accommodation
  • Incoming operator – regional
  • Incoming operator – national
     

For this event, which combines leisure and group segments, “Måltidsturism” goes hand in hand with what the market is looking for. How can Norway stand out and reach this market? All suppliers that are looking for a way to reach more segments by including food for foodies and for first time travellers to Norway should participate.

Participants – buyers

  • Tour operators
  • Travel agencies
  • Independent agents

We invite travel trade decision makers, product managers, destination managers, and salespersons with a special interest that have Norway in their portfolio and would like to upscale to take part. As well as tour operators that have expressed a desire to include Norway.

Activities

  • Workshop
  • Event
  • Seminar
     

This is an event consisting of a seminar and a workshop. Norwegian chefs and destinations will be invited to demonstrate and serve food. We hope to be able to include some activities for buyers within the theme. Mrs Eva Jilkén will hold a seminar on the subject of “Måltidsturism” and how we can find and identify this segment.

 

TECHNICAL INFORMATION

Price: SEK 5000, excl. VAT

Includes: participation for 2 persons, workshop and seminar

Does not include: transport to Stockholm, accommodation

Participants: 15

 

Gastronaut Norge 2022

Gastronaut Norge 2022 Terms & Conditions

Sustainable Communication. How to target the right groups with communication, product development and marketing. (Small exclusive group of 12–20 TO/4–8 partners)

DATES: 10 November

Ambitions

  • This activity will help us reach out to the relevant tour operators we wish to work with in the long-term.
  • This activity will help up educate the local travel trade in the direction of our strategy.
  • This activity will help generate sales and help Norwegian tourism industry fast back on track after 2 years of pandemic
  • This activity will help Norwegian tourism industry to be able to develop the right products for our international guests, by keeping up with the market situations
  • This activity will help Norwegian tourism industry to adapt their products to our strategy and get an understanding how to implement changes in a B2B perspective.

Sustainability

We dive into more about targeting different segments within personas, product development, insights and marketing. How nudging can help and form a new way of communicating to our future traveller. Think safety and greener options. 

Participants – suppliers

  • Destination
  • Region
  • Incoming operator – regional

We will invite 4–8 partners to this event. Partners that will benefit from learning more about nudging and how to communicate to different target groups, identify them and work with product development. Together with the selected tour operators, groupwork will be done with themes like: Insights, Product development and Brand marketing.

Participants – buyers

  • Tour operators
  • Travel agencies

We will invite travel trade (decision makers, CEOs, product managers, destination managers, salespersons with special interest) that have Norway in their portfolio and would like to upscale. As well as tour operators that have expressed that they would like to include Norway.

Activities

  • Workshop
  • Seminar
     

This workshop will be made in 2 parts; seminar and group workshop. How can destinations and regions choose “the right” way of communication to attract their travellers. Focus on working in teams between TO and partners in the workshop. Sustainable talks that matter.

 

TECHNICAL INFORMATION

Price: SEK 5000, excl. VAT

Includes: participation for 2 persons, workshop, seminar

Does not include: transport to Stockholm, accommodation

Participants: 4–8