B2B Activities: France

Léa Pinsard

Specialist Frankrike

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Status Updates from our markets


See here the previous presentations from our markets and when the next will be.

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Activities France 2023

We are planning on the following activities in the market:

Nordic workshop
Adventure seekers workshop
Read more about the activities here below.

Adventure seekers workshop

  • This activity will help us reach out to the relevant tour operators we wish to work with in the long-term.
  • This activity will help up educate the local travel trade in the direction of our strategy.
  • This activity will help generate sales and help Norwegian tourism industry fast back on track after 2 years of pandemic
  • This activity will help Norwegian tourism industry to be able to develop the right products for our international guests, by keeping up with the market situations
  • This activity will help Norwegian tourism industry to adapt their products to our strategy and get an understanding how to implement evt. changes in a B2B perspective.
  • Sustainability: 
  • Stay Longer: Inviting NO partners to stay longer in France & neighbouring countries by organizing a two-days activities in France with possibility to extend the stay with participation to other activities in France or Italy/Germany reachable by train connection
  • Service criterias: plastic-free event & as much as organic, vegetarian and seasonal food as possible
  • Nudging attendees in Lyon to car-sharing / take public transport
  • French buyers: We will prioritize recruiting operators committed in more responsible tourism (members of ATD / ATR / B-Corp / Travellife / Mission based

More information here.

Nordic workshop

  • This activity will help us reach out to the relevant tour operators we wish to work with in the long-term.
  • This activity will help up educate the local travel trade in the direction of our strategy.
  • This activity will help generate sales and help Norwegian tourism industry fast back on track after 2 years of pandemic
  • This activity will help Norwegian tourism industry to be able to develop the right products for our international guests,  by keeping up with the market situations
  • This activity will help Norwegian tourism industry to adapt their products to our strategy and get an understanding how to implement evt. changes in a B2B perspective.
  • Sustainability: 
  • Re-use of previous stand
  • Try to adopt a no plastic policy on the stand as much as possible
  • Encourage providers to stay longer by planning extra days visiting agents / TOs

More information here