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Swing in Hjørundfjorden
Swing in Hjørundfjorden
Swing in Hjørundfjorden.
Photo: Toke Mathias Riskjær - Visit Norway
Swing in Hjørundfjorden.
Photo: Toke Mathias Riskjær - Visit Norway

B2B Activities: France

2022
Léa Pinsard
Léa Pinsard
Markedsspesialist Frankrike

Activities in 2022

Our partner activities in the market will be planned in the course of May.

View our planned international activities here, where relevant French clients are invited to attend.
View our digital activities here (on demand). 

Meet France and get a status update about the market!


Click here to join the meeting

When: 
Friday 30th of September at 09:30

Just meet up, no registration needed

NORWAY FOR CULTURE LOVERS (event)

DATE: 11 OCTOBER

Register here

Ambitions

  • This activity will help us reach out to the relevant tour operators we wish to work with in the long-term.
  • This activity will help up educate the local travel trade in the direction of our strategy.
  • This activity will help Norwegian tourism industry to adapt their products to our strategy and get an understanding how to implement changes in a B2B perspective.

Sustainability

We will dig in into a segment prioritized by our National Tourism strategy : The Culture interested travelers.

Read more about this here : Markedsutvikling for fremtiden (visitnorway.com)

Participants – suppliers

  • Attractions
  • Destination
  • Hotel chains
  • Incoming operator – regional
  • Incoming operator – national

This event is suitable for suppliers willing to reach out to the Culture interested travelers and especially those offering art & architecture experiences.

Participants – buyers

  • Tour operators and niche operators
  • Tailor-made agencies
  • Independent agents

We invite tour operators and tailor-made agencies specialized in Cultural experiences.

We will focus on recruiting niche operators specialized in culture, art and architecture tours (priority1), but also invite operators interested in cultural experiences and tailor-made agencies (secondary).

Activities

The latest Corona barometer from Visit Norway confirmed that French travelers are one of our priority markets for the ones most interested in cultural experiences. We know that culture-interested visitors are higher spenders and are more able to visit a destination all-year round.
Norway’s National tourism strategy emphasizes the importance of getting a higher share of culture interested tourists in the future.

From September 20th to January 22nd 2023  - the world-renowned “Musée d’Orsay” in Paris will host an important exhibition dedicated to Edvard Munch. This exhibition represents an opportunity to showcase Norway as an important culture destination toward the French market.

Parallelly to the exhibition opening, we plan to arrange an event for tour operators and agencies specialized in culture, art and architecture trips. This event will give Norwegian culture providers the opportunity to connect and mingle with relevant buyers.  As we want to secure qualitative dialogues, we will limit the number of participants on both buyer and supplier side.

The event will take place from 8:30am to 3:30pm and will be divided in two phases

1. Phase 1 – workshop & lunch with niche operators

  • Breakfast & presentation of Norway as a Cultural destination
  • Cultural product pitch from each partner – one product per partner
  • Speed dates with the Cultural operators & light lunch

2. Phase 2 – Mingle around exhibition

  • After-lunch guided visit of the Munch exhibition in Musée d’Orsay with several invited tour-operators.

Note : This event will take place provided that :

  • We secure a guided visit at Musée d’Orsay (ongoing discussion)
  • We secure at least 10 cultural French operators to the workshop

Prior to this activity we will arrange a webinar about the French Culture tourist and opportunities for Norway

 

TECHNICAL INFORMATION

Price per company/per person : 800€ per company (incl. 2 pers)

Includes

  • Access to the Market Manual, which describes the registered buyers’ company profiles and contact information
  • Description of company & contact information in the Product Manual, made available to all registered buyers (workshop & Guided visit)
  • Presentation of your company & table for the speed dates
  • Light lunch & snacks
  • Guided visit to Musée d’Orsay
  • Webinar about the French culture tourist

Does not include:

  • Accommodation
  • Meals outside event hours
  • Travel costs & travel insurance

 

Minimum/maximum participants: 8 / 10

 

Provider criteria - Norway for Art lovers

As we have limited capacity for this event, and if we were to get too many registered, we will prioritize as such:

  1. Select only suppliers that can offer cultural thematic products
  2. Select only suppliers that have offers to the Leisure segment B2B FIT
  3. Guarantee a good mix of type of suppliers (destination companies, incoming operators, attractions/museums, accommodation)
  4. Guarantee that all Norway is represented by having suppliers from all Norway
  5. Suppliers that have an eco-certification or in the process of getting one will be prioritized
  6. Norwegian registered companies will be prioritized
  7. First come – first served principle will apply in the end

 

Register your interest : https://na.eventscloud.com/norwayforculturelovers

Registration deadline : 15 September

 Terms & Conditions

AGENT VISIT  & “FOUR SEASONS” WORKSHOP (NO, FI, IS)

DATES: 11-12 MAY

Ambitions

  • This activity will help us reach out to the relevant tour operators we wish to work with in the long term.
  • This activity will help us educate the local travel trade in the direction of our strategy.
  • This activity will help generate sales and help Norwegian tourism industry get back on track quickly after 2 years of pandemic
  • This activity will help the Norwegian tourism industry to be able to develop the right products for our international guests, by keeping up with the market situations
  • This activity will help Norwegian tourism industry to adapt their products to our strategy and get an understanding how to implement changes in a B2B perspective.

Sustainability

This activity focuses on all-year round tourism as well as understanding French travelers' needs in terms of responsible tourism. The activity will be divided in two days:

Day one - Agent visit / Day of Competence  (for Norwegian providers only) : During this day, we will dive into the drivers/barriers of French operators when it comes to selling/developing responsible tourism products in Norway.

Day two - “Four seasons” workshop (Norway, Finland & Iceland) : Focus on increasing value creation in Norway and creating more jobs all year-round. Facilitate new sales opportunities by connecting relevant tour operators and agents to Norwegian suppliers

Participants – suppliers

  • Activity companies 
  • Carriers & other transportation companies
  • Destinations
  • Hotel chains
  • Incoming operators – regional
  • Incoming operators – national
     

We encourage providers engaged in sustainable transformation, developing all-year offers and having strategic relations in France to participate. 
Being able to speak French is an advantage – but English is also fine. 
NB : There is a limited number of participants for this activity. Priority criterias will apply in case of too many registrations (see below). 

Participants – buyers

  • Tour operators and niche operators
  • Tailor-made agencies
  • Independent agents

-    Agent visit / Day of competence : We will visit agencies member of the network “Agir pour un tourisme Responsable” – which commit to better practices within responsible tourism
-    Workshop : Group and FIT operators within the Leisure segment. 

Activities

  • Agent visit / Day of competence
  • Workshop

The interest in Norway and Scandinavia is high amongst the French travel trade industry. 

As an effect of the Covid-19 pandemic, we've seen new operators willing to develop Norway as well as new employees joining established operators. There is now a need to meet again to stimulate and establish new business relationships. 
At the same time, sustainability concerns are growing in the French market. Several operators have committed to change while trying to extend their seasonal portfolio. 

Better understanding the needs, drivers, and barriers of the French industry in terms of sustainable and all-year tourism can trigger better products and sales opportunities for Norwegian stakeholders. 
With that in mind, we invite to a two-days activity in Paris- France focusing on all-year experiences and responsible tourism
 

Preliminary Program*

  • 11 May - Agent visit / Day of competence / from 15:00 to 22:00
    During this day, we will dive into the drivers/barriers of French operators when it comes to selling/developing responsible tourism products to Norway. We will do so by visiting agencies to understand what their customer demands, behaviour, and expectations are. In the evening, we will gather to discuss sustainability labels and the state of the industry in France.
  • 12 May - "Four seasons" workshop / NO + IS + FI / from 12:00 to 22:00
    The second day will focus on creating new sales opportunities with a themed workshop gathering suppliers from Norway, Finland, and Iceland. The workshop will have a focus on all-year experiences and will be targeted toward French leisure operators and tailor-made agencies.  

*Program subject to minor changes

 

TECHNICAL INFORMATION

Price1300 € per company
 

Includes :

  • Day one : Agent visit + Dinner with agent/TO representatives from the visited agencies + market presentation on responsible tourism in FR
  • Day two : Access to the meeting platform, workshop, market manual, description of company in the product manual, meeting table at the workshop, Snacks, coffee breaks and cocktail in the evening

Does not include: Accommodation, meals outside event hours, transportation costs to/from/in Paris & travel insurance

 

Participants: 10

 

Registration

The registration is now closed

Due to the theme chosen and the type of activity - we have set a maximum number of participants to 10 partners. As we have a limited capacity for this workshop, and if we were to get too many registered,  we will prioritize as such in the following order: 

  • Select only suppliers that can offer a year-round experience (not seasonal offers only)
  • Select only suppliers that have offers to the Leisure segment B2B FIT’s and groups
  • Guarantee a good mix of type of suppliers (destination companies, carriers, incoming operators, accommodation, activity companies)
  • Guarantee a good mix of suppliers so that all Norway is represented
  • Suppliers that have an eco-certification or in the process of getting one will be prioritized
  • Norwegian registered companies will be prioritized
  • First come – first served principle will apply in the end