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B2B Activities: Asia & Developing Markets

Ingunn Sakshaug

Market Specialist Denmark, Netherlands, Belgium & Asia

+47 926 04 452

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Our partner activities in 2024

We are planning on several types of activities in the different markets. From seminars to workshop to attending ITB Asia. 

These markets travel times of year when we have low season. By promoting Norway, we lead travellers our way, to ensure all year round tourism – and full year employment for the local suppliers. By meeting the tour operators and travel agents, we are also able to inform them about how to build programs/make itineraries which are ensuring a low carbon footprint while in Norway,  plan for longer stays and use local suppliers.

A Taste of Norway, Singapore, Jakarta, Thailand
22nd-26th of January

Seminar and mingling, and seafood dinner in Bangkok. If we get enough suppliers attending – a workshop will be hosted. But we plan for a seminar to start with – where suppliers can present their product(s), followed by a mingling session, where one to one talks, or one to many discussions can be performed.
Read more information here

A Taste of Norway, Korea & Japan
22nd-26th of April

As long as the number of suppliers from Norway is low, we continue the Taste of Norway seminar style, where all participants get to give a presentation of their products to all the tour operators. The seminar is followed by a mingling session, where the suppliers have their own table, and the tour operator come and ask questions/follow up from the seminar.
Read more information here

Roadshow and/or Market Presence China
28th of October - 1st of November

There are several types of packages for the Chinese market. 
The roadshow will visit 3 cities in China. 
Read more information here

Roadshow and/or Market Presence India
17th-27th of November

Compass Connexions performs destination training and webinars, and do sales visits on behalf of VisitNorway and the partners in the project. 4 newsletters per year are sent to the travel trade in India, with presentations and information from the partners. The roadshow takes place in second half of November, and we visit 3 cities (in 2024 New Dehli, Mumbai and Bangalore). We meet 40-60 well selected tour operators in each city.
Read more information here

ITB Asia 
23rd-25th of October

Both in 2022 and 2023 Norway has been present at ITB Asia, and the feedback from the participants is good. We are therefore testing this out as an every other year participation, ITB Asia – and the other year local seminars/workshops in chosen markets.
Read more information here

Status Updates from our markets

Each of our markets gives a  bi-annual status from their markets, relating the main tourism trends and challenges. 

See here the previous presentations from our markets and information regarding the next status.