Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Broadening my cultural horizon
Norway has traditionally excelled in the area of broadening cultural horizons.
Adventures in the world of beauty
In recent years we have focused more on adventures in the world of natural beauty with the goal of making Norway Europe’s #1 adventure destination.
It requires the following:
•Communication of a new and ever developing product offering to the travel trade that have traditionally sold Norway to an older, less adventurous audience.
•A focus on a new pool of operators, one that focuses more in the adventure space, and has been previously unaware of Norway and its offerings.
•A focus on adventure and nature allows us to focus more on winter product offerings where in the past we have focused exclusively on summer (high season).
Type of products we will have focus on:
All year: cultural experiences, high-end
Spring: Summer, Autumn: Hiking, Cycling
Summer, Winter: soft adventure