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B2B Activities: USA/Canada

2020
David DiGregorio US
David DiGregorio
Bransjespesialist USA


PARTNER ACTIVITIES 2020

B2B Roadshow
11th-14th May

B2B fair Maryland
USTOA
30th Nov - 4th Dec

View more information here

 

Meet USA and get a status update about the market!

Click here to join the meeting: 

https://visitnorway.whereby.com/meetinusa

When?: 
Wednesday 26th August, 15:30-16:15

Just meet up, not registration needed

View presentation from 20th May here.

Our focus in the market 2019-2021

 

Identified segments in the market and how it affects our B2B work: 

Broadening my cultural horizon
Norway has traditionally excelled in the area of broadening cultural horizons.

Adventures in the world of beauty 
In recent years we have focused more on adventures in the world of natural beauty with the goal of making Norway Europe’s #1 adventure destination.

It requires the following:

•Communication of a new and ever developing product offering to the travel trade that have traditionally sold Norway to an older, less adventurous audience.
•A focus on a new pool of operators, one that focuses more in the adventure space, and has been previously unaware of Norway and its offerings.
•A focus on adventure and nature allows us to focus more on winter product offerings where in the past we have focused exclusively on summer (high season).
 

Type of products we will have focus on: 

All year: cultural experiences, high-end
Spring: Summer, Autumn: Hiking, Cycling
Summer, Winter: soft adventure
 

Our clients & type of travel 

Result or the tour operator mapping 2018: 
Number of TO relevant for Norway: 4660
Number of TO with potential for growth: 850

Type of travels: 
Individual leisure travel 
Group leisure travel 

Other type of clients we will focus on:
Independent agents
Travel agencies

Our goals 2019-2021

Product development

Expand the perceived offering in Norway to be “All of Norway, All Year Round”: highlight the products available in Norway not only during high-season, but the winter and shoulder season experiences that the travel trade needs to be aware of.

Expand the geographic spread of our offering so that travel trade isn’t only selling the fjord region, but the entire country.

Go after smaller, more niche tour operators that focus on key activities that Norway excels in (Hiking, cycling) and expand these operators into Norway for the first time.


Increase visibility towards sales agents / boost sales
We will continue to market the Norway Expert program and thus work with sales agents through this platform.

Our B2B Activities in the market 2020

It is as important as ever that Norway maintains her presence in our markets. Below is a short description of some activities that we are doing on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, with new updates at the beginning of each month.

May

We undertook a survey in the US and Canadian travel trade to gather insights for the Norwegian travel sector. This survey was done in cooperation with Visit Britain and Visit Denmark. The target was tour operators and travel agencies, 110 agents answered. 

Furthermore, we established a collaborative partnership with the European Tourist Boards to discuss ongoing initiatives. 

20th May. We conducted a webinar in collaboration with Denmark, Sweden and Finland, to promote the Nordics as a whole. The webinar had focus on "Hidden Gems" across the countries towards tour operators and travel agencies. 
255 agents participated. 

21st May. We participated in a hosted discussion on sustainability speaking to Norway's many innovative initiatives. The discussion was hosted by Afar Media, with the travel industry as an audiance. 
429 agents participated.