Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Adventures in the world of natural beauty
As this is the biggest segment, where we already have a strong position - we will aim to reinforce this position by reaching out to new tour operators. We will also focus on expanding portfolios of our existing tour operators by encouraging products in new seasons.
Broadening my cultural horizon
To bring out the potential of this segment, we will work with our existing tour operator contacts to introduce new cultural experiences and packages but more importantly, we will aim to find new niche operators within the cultural segments. We believe that there is a lot of potential in expanding the seasons for this segment.
This segment does not need the help of a Tour Operator to the degree that the other segments do in the UK market. For this reason we have given this segment lower priority, but we will continue to work with accommodation providers, such as Novasol for example.
The energy segment is important for the ski and hiking markets in the UK and there could also be potential here for other niche segments such as fishing which we will consider.
By prioritising these segments we will work towards spreading tourism across Norway and throughout the year, thereby contributing to a sustainable growth of tourists to Norway.
Type of products we will have focus on:
All year: soft adventure, cultural experiences, sustainable products, high-end
Spring, summer, autumn: hiking, cycling (all types of tours), birdwatching
Our clients & type of travel
Our goals 2019-2021
Our B2B activities in the market 2020
It is as important as ever that Norway maintains her presence in our markets. Below you will find a short description of some activities that we are conducting on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.
We have an ongoing collaboration with ANTOR (Association of National Tourist Offices and Representatives), to share and learn together with other tourist boards, finding the best way forward in the current climate.
Furthermore, we also have regular meetings with UK tour operators, to see how we can be of best service for them throughout the difficulties the travel industry is facing.
30th June. We conducted a webinar together with Fjord Norway to promote Hidden Gems/Fjord Secrets in Fjord Norway. UK tour operators loved the concept. Due to technical difficulties on Whereby, we struggled to show all the videos but despite the difficulties, the tour operators remained positive and very happy with the format with which we presented the destinations' most secret places.
22 tour operators attended the webinar.