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Leisure B2B Activities Sweden 2020


Roadshow/ Sales Blitz
19th-21st October

Technical Information

Price: 7 000 SEK/company (1 person per company allowed)


  • Market seminar
  • Market manual
  • Meetings
  • Lunches during the meeting days
  • Local transportation in each city according to meeting schedule.

Does not include:

  • Accommodation
  • Travel costs
  • Meals except for the lunches included in the program
  • Transfers from city to city (we will travel to visit clients in the big cities such as Malmö, Göteborg and/or Stockholm)

Minimum/maximum number of participants:
Minimum 1 and maximum 4
If there are more than 6 suppliers interested & relevant for this activity, we will consider doing this twice a year.


We have decided to do this activity digitally. The dates are 19th-21th October. 

The price for the digital version of this event is NOK 1300.- eks mva per company. 
Please view here the terms & conditions for the digital event.

This event has been cancelled. 

We are now planning to invite Swedish tour operators to join the Seminar on Culture & Food and the Adventure Workshop, planned for the 8th & 9th of December. The Seminar & the Adventure Workshop will target buyers from our near markets: Denmark, Netherlands, Belgium and now Sweden. If you are interested in joining this event, register and  view more information here.
Deadline 30th October



Background & Goals

We see an interest in developing more sustainable travels from the industry in Sweden. With this we see a growing demand of «new» products in form of experiences, packages and round trips in Norway. The TOs selling Norway needs to differentiate  and renew the «Norway offer». We wish to educate, inspire and show the opportunities in Norway. We aim to get each TO to take in new relevant Norway products in their portfolio.


•3 meetings in each city / 2 cities in two days.
•Ensure good quality meetings (+8 rating in relevance for both suppliers and buyers)

Type of activity


The last few years it has been hard to gather the most relevant TOs in Sweden to one Norway event. For this year we will scale up the successful "Targeted Market Visits" we organized for several suppliers in 2019. For that to be relevant for more TOs in the market and accessible for several suppliers in Norway, we gather a number of suppliers to a Sales Blitz in Sweden.

Who is this for? 

  • Activity companies
  • Attraction
  • Carrier
  • Destination
  • Hotel
  • Other accommodation
  • Bedriftsnettverk ("company clusters")

We wish to focus on Sustainable Destinations and products during new seasons. Preferable destinations and experiences that can be reached by other transportation than airplane from Sweden. Round-trip with elements of soft adventures in beautiful nature, culture (music/art) and history is interesting.
It is important that we can present specific products including accommodation, activities, meals and transportation – a full experience package. If not within the same company then as a network of suppliers. It is preferred with one point of contact. 
High-end products and incoming agents are not a big demand in Sweden.

Type of clients: 

  • Tour operator
  • Wholesales agents

Tour operators focusing on groups (10-50 pax) using mainly bus or train as transportation. (For Northern Norway airplane is relevant and accepted).
Soft adventures in beautiful nature in combination with stories, history, culture (music/art) and food.

Yes, I am interested in participating at this digital B2B event in October 2020:

* Indicates a required field.