Our focus in the market 2019-2021
Type of products we will have focus on:
Our clients & type of travel
Other type of clients we will focus on:
Buss tour operators
Whole sales agents
Our goals 2019-2021
Our goals 2019-2021
Energy, Escape and Broadening my cultural horizon – to position Norway as a given destination to include in leading niche TOs’ portfolio.
Adventures in the world of natural beauty – to find and introduce destinations and sites that can give the Swedes a wow experience = “hidden gems” and “of the beaten track”, can also be new unexplored seasons.
Sustainable destinations – Norway, as a close market to Sweden, has the potential to meet needs with in this niche. We will work to position Norway as the No 1 choice of destinations to produce abroad sustainable travels to.
Bus group – tour operator segment - To see that growth comes to more unknown Norwegian products and a more diverse TO portfolio. As per today “general” tour operators present much of the same tours with Norwegian icons. The Swedish market is reliable mature to welcome more unknown products from Norway.
Incoming operators located in Sweden mainly work with other markets such as Central and south Europe, Americas and Asia. They sell the Nordic countries and Scandinavia where Norway often is one of the biggest destinations. We aim help the agents to update their portfolio with new and relevant products in line with our strategy.
We want to see growth to new destinations and seasons from the whole sales agents. Together with the whole sales agents we will define where we wish to see this growth.
Sweden is not a prioritized market for Norway Expert and sales agents. We focus on product development and boosting sales with the tour operators. We do meet the clients of the whole sale agents and educate /inspire them to new products and seasons to push the growth in the right direction and boost the sale and knowledge of Norway.
Our B2B activities with partners 2020
In addition to the B2B activities below, is Innovation Norway inviting for a delegation travel to Sweden 3rd-6th May 2020.