Background & Goals
FITUR is one of the most important trade and public fair in the world and it is the first appointment of the year for the world’s tourism professionals in Spain and the outbound markets in Latin America. Whay is it crucial to participate to FITUR?
Here below the possible three most important reasons:
Our main goal here is to create the best possible meeting point, where only 10 Norwegian companies have the chance to meet more than 200 Spanish and Latin American tour operator, in order to generate new business in these potential markets.
Type of activity
B2B and B2C Fair (the first 3 days are B2B, Saturday and Sunday are B2C, 2 days where the travellers are allowed to get in).
FITUR it is the place to be for Innovation Norway and its partners to strengthen Norway’s position as a tourism destination in the market and towards South America
Who is this for?
- Activity companies
- Other accommodation
- Incoming operator – regional
- Incoming operator – national
Type of clients:
- Tour operator
- Travel agency
- Event agency
- Independent agents
Spanish and Latin American Tour operators are generally looking for different kinds of product like, accommodation ( hotels 3 & 4*) Activities providers, transportations, guided tour in the different regions, Incentive and MICE specialised company. Destinations are more relevant for small tour operator and travel agency, but of course are also relevant for being a link between companies in the region and the differents actors in the market.