Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Adventures in the world of beauty / Broadening my cultural horizon / Escape / Control
We will work to push new products in the tour operator's portefolio in order for them to be able to sell Norway all year.
Identify operators within niches like cycling, hiking, architecture and culture.
Work more targeted with these operators in order for them to include the relevant products in their packages.
Type of products we will focus on:
All year: soft adventure, cultural experiences, sustainable products, high-end, Meetings and gastronomi
Winter & spring: ski
Spring, summer and autumn: hiking, cycling
Our clients & type of travel
Our goals 2019-2021
Our activities in the market 2020
It is as important as ever that Norway maintains her presence in our markets. Below you will find a short description of some activities that we are conducting on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.
Ongoing meetings with tour operators
We conduct regular online meetings with the tour operators in Spain on a regular basis, to exchange information about the situation in both countries, and to discuss further collaboration.
12th May: 22 tour operators attended
28th May: 15 tour operators attended
18th June: 5 VIP tour operators were invited
30th June: One to one meetings with 8 tour operators
9th July: One to one meetings with 5 tour operators (focus on Winter season)
23rd July: One to one meetings with 12 tour operators (focus on Winter season)