Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Adventures in the world of beauty / Broadening my cultural horizon / Escape / Control
We will work to push new products in the tour operator's portefolio in order for them to be able to sell Norway all year.
Identify operators within niches like cycling, hiking, architecture and culture.
Work more targeted with these operators in order for them to include the relevant products in their packages.
Type of products we will focus on:
All year: soft adventure, cultural experiences, sustainable products, high-end, Meetings and gastronomi
Winter & spring: ski
Spring, summer and autumn: hiking, cycling