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B2B Market Reports
Download the Market Report here
25th May 2020
Partner activities 2020
Workshop Moscow & St Petersburg
More information here.
Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Sharing & Caring / Energy
These segments will be reachable through our activities in winter and ski, especially through our B2C campaigns.
Adventures in the world of beauty / Broadening my cultural horizon
These segments will be reachable through production of tours for groups & FIT's which are offered by the tour operators in the market.
Type of products we will have focus on:
All year: fishing, hiking (only easy hikes), soft adventure, cultural experiences, sustainable products
Winter & spring: ski (alpine only)
Our clients & type of travel
Result or the tour operator mapping 2018:
Our goals 2019-2021
Our long-term ambition is as follows:
Position Norway as the whole year destination with focus on sustainable, adventure, cultural and ski tourism.
Create a consistent story around Norway
Increase awareness of Norway as a holiday destination among tour operators and travel companies
Increase the number of round trips to Norway
Increase visibility towards sales agents / boost sales
We wish to reach a certain number of sales agents during these years:
2019: 500 / 2020: 500 / 2021:500
Our B2B Activities in the market 2020
It is as important as ever that Norway maintains her presence in our markets. Below as short description of some activities that we are doing on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.
20th March. We conducted a webinar together with the tour operator TUI in order to promote their programs to Norway towards the TUI travel agencies. The programs & the presentation focused on Fjord Norway, Oslo and Northern Norway.
350 travel agents participated.
2nd April. We conducted a webinar together with the tour operator Sozvezdie in order to promote their programs to Norway towards their travel agencies. The programs & the presentation focused on Fjord Norway and Northern Norway.
40 travel agents participated.
In May we conducted two webinars together with two different tour operators:
7th May. Webinar with the tour operator Good Time Travel. Promotion of their programs to Norway towards their travel agencies. The programs & the presentation focused on Fjord Norway and Northern Norway. We used the tour operator's platform and network, and it was a good way to reach new travel agents.
70 travel agents participated.
28th May. Webinar with the tour operator Sozvezdie. Promotion of Winter & Ski programs to Norway towards their travel agencies.
35 travel agents participated.
20th May. Webinar together with ATOR using their network and platform. Promotion of Norway as a whole year destination towards tour operators and travel agencies.
480 agents participated.
2nd June. Webinar together with ATOR using their network and platform. Promotion of Norway as a whole year destination, with focus on Fjord Norway, Northern Norway, Fishing activities, Oslo and Ski. We used Kahoot in the webinar.
130 travel agents participated.
18th June. We attended the Mice Guru Webinar, together with a Norwegian supplier, to promote MICE products in Norway of the Mice Guru. MICE agents and tour operators with VIP clients.