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Olga Philippenko
Olga Philippenko
Markeds- og bransjespesialist Russland

Our focus in the market 2019-2021

Identified segments in the market and how it affects our B2B work: 

Sharing & Caring  / Energy 
These segments will be reachable through our activities in winter and ski, especially through our B2C campaigns.
Adventures in the world of beauty / Broadening my cultural horizon
These segments will be reachable through production of tours for groups & FIT's which are offered by the tour operators in the market.

Type of products we will have focus on: 

All year: fishing, hiking (only easy hikes), soft adventure, cultural experiences, sustainable products
Winter & spring: ski (alpine only)

Our clients & type of travel 

Result or the tour operator mapping 2018: 
Number of TO relevant for Norway: 172
Number of TO with potential for growth: 113

Type of travels: 
Individual leisure travel 
Group leisure travel 
Incentives & seminars

Other type of clients we will focus on: 
MICE agents for incentive travels
Incoming operators
Travel agencies

Our goals 2019-2021

Product development
Our long-term ambition is as follows: 
Position Norway as the whole year destination with focus on sustainable, adventure, cultural and ski tourism.
Create a consistent story around Norway 
Increase awareness of Norway as a holiday destination among tour operators and travel companies
Increase the number of round trips to Norway

Increase visibility towards sales agents / boost sales
We wish to reach a certain number of sales agents during these years: 
2019: 500  / 2020: 500 / 2021:500

Our B2B Activities with partners 2020

 

Wks Russia