There was not an exact match for the language you toggled to. You have been redirected to the nearest matching page within this section.

or search all of Norway
Olga Philippenko
Olga Philippenko
Markeds- og bransjespesialist Russland

Our focus in the market 2019-2021

Identified segments in the market and how it affects our B2B work: 

Sharing & Caring  / Energy 
These segments will be reachable through our activities in winter and ski, especially through our B2C campaigns.
Adventures in the world of beauty / Broadening my cultural horizon
These segments will be reachable through production of tours for groups & FIT's which are offered by the tour operators in the market.

Type of products we will have focus on: 

All year: fishing, hiking (only easy hikes), soft adventure, cultural experiences, sustainable products
Winter & spring: ski (alpine only)

Our clients & type of travel 

Result or the tour operator mapping 2018: 
Number of TO relevant for Norway: 172
Number of TO with potential for growth: 113

Type of travels: 
Individual leisure travel 
Group leisure travel 
Incentives & seminars

Other type of clients we will focus on: 
MICE agents for incentive travels
Incoming operators
Travel agencies

Our goals 2019-2021

Product development
Our long-term ambition is as follows: 
Position Norway as the whole year destination with focus on sustainable, adventure, cultural and ski tourism.
Create a consistent story around Norway 
Increase awareness of Norway as a holiday destination among tour operators and travel companies
Increase the number of round trips to Norway

Increase visibility towards sales agents / boost sales
We wish to reach a certain number of sales agents during these years: 
2019: 500  / 2020: 500 / 2021:500

Our B2B Activities with partners 2020


Wks Russia