Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Sharing & Caring / Energy
These segments will be reachable through our activities in winter and ski, especially through our B2C campaigns.
Adventures in the world of beauty / Broadening my cultural horizon
These segments will be reachable through production of tours for groups & FIT's which are offered by the tour operators in the market.
Type of products we will have focus on:
All year: fishing, hiking (only easy hikes), soft adventure, cultural experiences, sustainable products
Winter & spring: ski (alpine only)