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B2B Activities: Russia

Olga Philippenko
Olga Philippenko
Markeds- og bransjespesialist Russland

Cell: +7 903 724 3020


Partner activities 2020

Workshop Moscow & St Petersburg 
28th-29th October
More information here. 

Meet Russia and get a status update about the market!

Click here to join the meeting: 


Wednesday 9th of December, 10:00-10:45

Just meet up, not registration needed

Here you can view the presentation given 26th May.
Here you can view the presentation given 8th June.
Here you can view the presentation given 15th June.
Here you can view the presentation given 2nd September.

Our focus in the market 2019-2021

Identified segments in the market and how it affects our B2B work: 

Sharing & Caring  / Energy 
These segments will be reachable through our activities in winter and ski, especially through our B2C campaigns.
Adventures in the world of beauty / Broadening my cultural horizon
These segments will be reachable through production of tours for groups & FIT's which are offered by the tour operators in the market.

Type of products we will have focus on: 

All year: fishing, hiking (only easy hikes), soft adventure, cultural experiences, sustainable products
Winter & spring: ski (alpine only)

Our clients & type of travel

Result or the tour operator mapping 2018: 

Number of TO relevant for Norway: 172
Number of TO with potential for growth: 113

Type of travels: 
Individual leisure travel 
Group leisure travel 
Incentives & seminars

Other type of clients we will focus on: 
MICE agents for incentive travels
Incoming operators
Travel agencies

Our goals 2019-2021

Product development
Our long-term ambition is as follows:
Position Norway as the whole year destination with focus on sustainable, adventure, cultural and ski tourism.
Create a consistent story around Norway
Increase awareness of Norway as a holiday destination among tour operators and travel companies
Increase the number of round trips to Norway

Increase visibility towards sales agents / boost sales
We wish to reach a certain number of sales agents during these years: 
2019: 500  / 2020: 500 / 2021:500


Our B2B Activities in the market 2020

It is as important as ever that Norway maintains her presence in our markets. Below as short description of some activities that we are doing on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.