Our focus in the market 2019-2021

Identified segments in the market and how it affects our B2B work: 

Broadening my cultural horizon
Especially for Belgium we see growth potential for the Broadening my cultural horizon – segment. Even though Belgium is a small market in numbers, we see a growing interest for Norway and Scandinavia. Belgians tend to be more willing to spend money for valuable experiences. They specifically look for cultural experiences, such as museums and historical sites, and city breaks.

Adventures in the world of natural beauty / Escape / Energy
Compared to the Belgian market, the Dutch market is more interested in soft active and outdoor activities. However, all 4 segments are substantially represented in the market and have growth potential.
 
Type of products we will have focus on: 

All year: soft adventure, cultural experiences (historical sites, city breaks, museums, local life), sustainable products (to a growing extend)
Spring: hiking, cycling (all types)
Autumn: northern lights, hiking, cycling (all types)
Summer: hotels and cabins, hiking, cycling, some niche operators with a focus on golf
Winter: mostly soft winter activities in addition to ski (alpine, some niche operators with interest for ski & sail), northern lights