New date: 18th-19th November
The event has been cancelled and postponed to 18th & 19th November.
This workshop will be done digitally with B2B meetings.
The focus is mainly on leisure buyers but we will invite also some selected MICE companies. We will invite tour operators all around Italy. We will have a mix of buyers already programming our destination but also potential new operators willing to include new products and destinations. We will focus also on niche tour operator in target with our defined target groups.
Type of clients: tour operator, travel agency, incentive company, travel consultant, network travel agency
Demands from the clients: winter products, shoulder season products, hotel chains, sustainable products
Price: EUR 130.- ex VAT per company. (max 2 participants per company)
To register, please contact Marco Bertolini, before the 9th October.
Background & Goals
The Nordic Workshop is the perfect opportunity to get in touch with selected tour operators and MICE contacts in the Italian market and is organised every year by Innovation Norway, Visit Denmark, Visit Finland and in collaboration with Promote Iceland.
The objective is to increase business mainly of leisure travelling, in Norway and Nordic countries by creating new key contacts in the Italian tourism industry as well as meeting established contacts and clients to strengthen business.
The choice of the cities of Rome and Milan is strategic because most of the specialized and potential new tour operators come from these areas.
The goal of these workshops is to get 60 buyers in Milan and 30 in Rome covering the complete range of the product (leisure groups and individuals, activities such as hiking and biking, winter and shoulder seasons and some MICE)
Type of activity
This workshop is a unique opportunity to meet selected buyers in one to one meetings. Innovation Norway Italy effort is aiming at making this event successfull for every supplier through the combination of a deep knowledge of the market, of personal relationship with buyers and strong effort to make every supplier meet the most relevant buyers during the workshop
Who is this for?
- Activity companies
- Other accommodation
- Incoming operator – regional
- Incoming operator – national
Type of clients:
- Tour operator
- Travel agency
- Incentive company
- Travel consultant
- Network travel agency
The focus is mainly on leisure buyers but we will invite also some selected MICE companies. We will invite tour operators all around Italy focusing mostly on Northern Italy and Rome and Lazio region. We will have a mix of buyers already programming our destination but also potential new operators willing to include new products and destinations. We will focus also on niche tour operator in target with our defined target groups.