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B2B Activities: Italy

Marco Bertolini
Marco Bertolini
Bransjespesialist Italia

Partner activities 2020

Our partner activities in the market will be planned in the course of May.

View our planned international activities here, where relevant clients are invited to attend.
View our digital activities here (on demand). 


Meet Italy and get a status update about the market!

Click here to join the meeting: 


Tuesday 15th of June at 11:00

Just meet up, not registration needed

Our focus in the market 2019-2021


Identified segments in the market and how it affects our B2B work: 

Adventures in the world of beauty / Broadening my cultural horizon / Escape / Energy
Going on with the work of promoting and selling Norway for its natural beauties (still the main reason to go) but we will find other ways to decline them (cultural, unique, active and adventurous but at the same time relaxing, local food). We will have focus more and more on activities and stimulate niche TOs to include Norway in their portfolio.

Type of products we will have focus on: 

All year: soft adventure, cultural experiences, sustainable products
Spring, Summer, Autumn: hiking (light/easy walks), cycling (cycle tours over several days)
Summer, Autumn, Winter: photo tours

Our clients & type of travel 

Result or the tour operator mapping 2018: 
Number of TO relevant for Norway: 535
Number of TO with potential for growth: 344

Type of travels: 
Individual leisure travel 
Group leisure travel 

Other type of clients we will focus on:

Incoming operators
Travel agencies

Our goals 2019-2021

Product development

Support Italian tour operator already programming Norway to increase the number of low-season products in their portfolio as well as to include new regions of Norway in their programs.
Increase the number of tour operators programming our destination.
Make the tour operator more and more sensitive and involved in the creation of sustainable packages.
Select new tour operators in the niche/theme market and make Norway more and more popular for this target group.   

Increase visibility towards sales agents / boost sales
We wish to reach a certain number of sales agents during these years: 
2019: 200  / 2020: 250 / 2021:250

Our B2B Activities in the market 2021

It is as important as ever that Norway maintains her presence in our markets. Below as short description of some activities that we are doing on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.