B2B REPORTS
View B2B Market report here
March/April
View Market Report Italy here
25th May
View Market Report Italy here
August
Survey to understand the impact of the COVID 19
on the key players of the distribution.
Partner activities 2020
Nordic Workshop, Rome & Milan
18th & 19th November
View information here
B2B Fair Rimini TTG
14th-16th October
Status: our participation at the fair is cancelled
View information here
Meet Italy and get a status update about the market!
Click here to join the meeting:
https://visitnorway.whereby.com/meet-in-italy
When?:
Wednesday 16th December at 11:00-11:45
Just meet up, not registration needed
Here you can view the presentation of Italy from 19th May.
Here you can view the presentation of Italy from 12th June.
Here you can view the presentation of Italy from 19th June.
Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Adventures in the world of beauty / Broadening my cultural horizon / Escape / Energy
Going on with the work of promoting and selling Norway for its natural beauties (still the main reason to go) but we will find other ways to decline them (cultural, unique, active and adventurous but at the same time relaxing, local food). We will have focus more and more on activities and stimulate niche TOs to include Norway in their portfolio.
Type of products we will have focus on:
All year: soft adventure, cultural experiences, sustainable products
Spring, Summer, Autumn: hiking (light/easy walks), cycling (cycle tours over several days)
Summer, Autumn, Winter: photo tours
Our clients & type of travel
Result or the tour operator mapping 2018:
Number of TO relevant for Norway: 535
Number of TO with potential for growth: 344
Type of travels:
Individual leisure travel
Group leisure travel
Other type of clients we will focus on:
Incoming operators
Travel agencies
Our goals 2019-2021
Product development
Support Italian tour operator already programming Norway to increase the number of low-season products in their portfolio as well as to include new regions of Norway in their programs.
Increase the number of tour operators programming our destination.
Make the tour operator more and more sensitive and involved in the creation of sustainable packages.
Select new tour operators in the niche/theme market and make Norway more and more popular for this target group.
Increase visibility towards sales agents / boost sales
We wish to reach a certain number of sales agents during these years:
2019: 200 / 2020: 250 / 2021:250
Our B2B Activities in the market 2020
It is as important as ever that Norway maintains her presence in our markets. Below as short description of some activities that we are doing on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.
May
11th May. We conducted a webinar with the tour operator Il Diamante TO to promote Norway as a destination towards their travel agencies. The webinar had focus on Oslo as the subject was the Nordic capitals Oslo and Helsinki.
579 travel agents participated.
15th May. We conducted a webinar with the tour operator Giver Viaggi e Crociere in order to promote Norway as a Winter destination towards travel agencies and their Giver sales force.
152 travel agents participated.
June
04th June. We conducted a webinar with the tour operator Giver Viaggi e Crociere in order to promote Norway as a Winter destination towards travel agencies and their Giver sales force. We used the tour operators' platform and network. It was good to reach new travel agents and inform their sales staff.
127 travel agents participated.
09th June. We conducted a webinar with the tour operator Gattinoni Mondo di Vacanze, in order to promote Norwegian wildlife in the different seasons. It was good to start a collaboration with one of the most important TAs networks. The webinar will be available also for the agents who couldn't attend live.
27 travel agents participated.
July
08th July. We conducted a webinar in cooperation with Visit Nordfjord, to inform Italian tour operators about the opportunities of Nordfjord with an eye to Go Viking period and new products. Beate Vik Hauge presented Nordfjord region underlining opportunities into theViking period, some new products and news with the help of a presentation and some videos.
39 travel professionals participated.
