Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Type of products we will have focus on:
Our clients & type of travel
Our goals 2019-2021
Support Italian tour operator already programming Norway to increase the number of low-season products in their portfolio as well as to include new regions of Norway in their programs.
Increase the number of tour operators programming our destination.
Make the tour operator more and more sensitive and involved in the creation of sustainable packages.
Select new tour operators in the niche/theme market and make Norway more and more popular for this target group.