Our focus in the market 2019-2021

Identified segments in the market and how it affects our B2B work: 

Adventures in the world of beauty / Broadening my cultural horizon / Escape / Energy
Going on with the work of promoting and selling Norway for its natural beauties (still the main reason to go) but we will find other ways to decline them (cultural, unique, active and adventurous but at the same time relaxing, local food). We will have focus more and more on activities and stimulate niche TOs to include Norway in their portfolio.

Type of products we will have focus on: 

All year: soft adventure, cultural experiences, sustainable products
Spring, Summer, Autumn: hiking (light/easy walks), cycling (cycle tours over several days)
Summer, Autumn, Winter: photo tours